1.
TOPIC
Presentation on the types of media required for
promotion of the following :
a. Tomato Soup
b. Online Gift and Flower Delivery
c. E-Car
d. International Schools
e. Tyres & Tubes
f. Fire Extinguishers

2.
MEDIA MIX
● Combination of channels a business uses to
meet its marketing goals.
● Includes- Billboards, Email, Websites, and
Social Media.

3.
TYPES OF MEDIA MIX
SOCIAL
MEDIA
PRINT
ELECTRONIC
ONLINE

4.
TOMATO SOUP (KNORR)

5.
INTRODUCTION
• Established in 1838
• Founder- Carl Heinrich Knorr.
• 1996- Launched in India.
• 2000- Joined Unilever
ABOUT

6.
MEDIA WHICH KNORR USES:
1 2
3 4
WEB-SITES
BLOGS
SOCIAL MEDIA
TRADITIONAL MEDIA
1
2
3
4

7.
ANNUAL SPENDING
1
2
3
4

8.
PLAYERS IN FLOWER AND GIFT
DELIEVERY

9.
3
EMAIL
MARKETING
INFLUENCER
MARKETING
Mass Media Infographics
SOCIAL
MEDIA
ONLINE
ADVERTISING
REFERREAL
MARKETING
1
2 4
5

10.
ELECTRIC CAR

11.
INTRODUCTION
Battery electric
vechiles (BEVs)
ABOUT
• Chargeable
• Lighter to drive.
FEATURES
• No fuel required.
• Environment
friendly.
• Lower
Maintainenance.
BENEFITS

12.
TYPES OF MEDIA REQUIRED FOR
PROMOTION OF E-Car:
Events
Television
Newspaper
Social Media
Roadshows
Photoshoots

13.
TYRES AND TUBES

14.
INTRODUCTION
• Meaning-
“Grow Weary”.
• Wheel covering
made up of
rubber.
MEANING
• To carry
• Guide
• Transmit.
FUNCTION
Supporting the
vehicle load,
transmitting traction
and braking forces,
absorbing road
shocks.
IMPORTANCE

15.
TYPES OF MEDIA REQUIRED FOR
PROMOTION OF TYRE AND TUBES :
TYRES
&
TUBES
PRINT MEDIA
IN – FEED VIDEO ADDS
SOCIAL MEDIA MARKETING

16.
TYPES OF MEDIA REQUIRED FOR
PROMOTION OF TYRE AND TUBES :
TYRES
&
TUBES
ELECTRONIC AND NEW
MEDIA
WINDOW DISPLAY
OUTDOOR ADVERTISEMENT

17.
INTERNATIONAL SCHOOL

18.
INTRODUCTION
Promote international
topics of education,
building a strong
foundation of cultural
understanding.
PURPOSE
• International
Curricula.
• International
Environment.
• Learning
languages.
BENEFITS
• Academic
Excellence.
• Local Partnership
• Excellent
Faculties.
CHARACTERISTICS

19.
TYPES OF MEDIA REQUIRED FOR
PROMOTION OF INTERNATIONAL
SCHOOL :
PRINT MEDIA
ELECTRONIC MEDIA
OUTDOOR MEDIA
SOCIAL MEDIA

20.
REFERENCE OF MEDIA
PROMOTION
NEWS

21.
FIRE EXTINGUISHERS

22.
INTRODUCTION
• Like an agent that will cool burning heat
• Smother fuel or remove oxygen so the fire
cannot continue to burn.
ABOUT

23.
MEDIA WHICH KNORR USES:
1 2
3 4
WEB-SITES
E-Mail MARKETING
SOCIAL MEDIA
MARKETING
EXHIBITION
1
2
3
4