Understanding and Competing against Blackhat Local SEO tactics
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Understanding and Competing against Blackhat Local SEO tactics
- 1. Understanding & Competing against Blackhat local tactics Mike Ramsey NiftyMarketing.com @NiftyMarketing gplus.to/MikeRamsey
- 2. @NiftyMarketing The “Hat” scale My Focus Pure Cause Harm Pure white black
- 3. @NiftyMarketing Negative Local SEO has been in practice for years…
- 6. @NiftyMarketing Reviews Matter 72% of consumers trust online reviews as much as personal recommendations. 52% said that positive online reviews make them more likely to use a local business. The Local Consumer Review Survey 2012 From Bright Local (4,500 surveyed)
- 7. @NiftyMarketing It’s Freaking Easy
- 8. @NiftyMarketing Fake reviews are everywhere that reviews can be found
- 9. @NiftyMarketing Re-Submitting Negative Reviews Seatitlite would edit the review every few days to keep this at the top.
- 10. @NiftyMarketing Common Story… Google Places Forum has 160+ threads since March on Fake Reviews
- 11. @NiftyMarketing Only Positive Review Competitor Competitor Competitor Competitor Competitor Competitor Interesting…. Lorena really visits a lot of cell repair shops she hates.
- 12. @NiftyMarketing Only Positive Review Competitor Competitor Competitor Competitor Competitor Interesting…. Emmanuel really visits a lot of cell repair shops he hates.
- 13. @NiftyMarketing IDEA! Emmanuel Lorena
- 14. @NiftyMarketing Only Positive Review Same Company Competitor Competitor Competitor
- 15. @NiftyMarketing IDEA! Emmanuel Aboule Lorena
- 16. @NiftyMarketing Matt McGee is Team Edward
- 17. @NiftyMarketing The Cell Specialist has 8 Fake Negative Reviews
- 18. @NiftyMarketing 32 - 5 star reviews 8 Negative Reviews It would take The Cell Specialist 32 – 5 star reviews to bring average star rating to 4.
- 20. @NiftyMarketing Google account Before Google User After Google+ Local hides the identity of all reviews unless the user links them to +
- 21. @NiftyMarketing Everyone will be seeing this…
- 23. @NiftyMarketing Last Chance to Back Out!
- 24. @NiftyMarketing What if I don’t want to leave reviews with my full name?
- 25. @NiftyMarketing
- 26. @NiftyMarketing
- 27. @NiftyMarketing That’s a lot of fake Google+ accounts
- 28. @NiftyMarketing It is now more difficult to get REAL Google reviews...
- 29. @NiftyMarketing Track Your Reviews… Getmelisted.net LocationMonitor.com
- 30. @NiftyMarketing Track Your Reviews (cont.) Getlisted.or g Reviewpush.com
- 31. @NiftyMarketing If you are notified of negative reviews…
- 33. @NiftyMarketing Research… 1. Look at the reviewer account (if applicable) Hint: You have to sign up for a Google+ account to see review history.
- 34. @NiftyMarketing Research (cont.) 2. Match Story and Date with Employees to find out more details on the event.
- 36. @NiftyMarketing http://support.google.com/places/bin/static.py?hl=en&ts=1386120&page=ts.cs Tip: This is the most important link in local.
- 38. @NiftyMarketing Post in Google and Your Business Forum and pray that Vanessa and TC’s are having a good day. Forum at http://productforums.google.com/forum/#!forum/business
- 39. @NiftyMarketing Publically Humiliate Google
- 40. @NiftyMarketing Carefully Respond ?
- 41. @NiftyMarketing The Best Defense is a Good Offense Hint: Create a review business card that points people to yourdomain.com/reviews
- 42. @NiftyMarketing
- 43. @NiftyMarketing Google counts all of these directories you can be listed on as a “Citation”
- 44. @NiftyMarketing Spammers can submit wrong info out on these places.
- 45. @NiftyMarketing 1 2 3 DAAANG…. Someone submitted 3 business names with a different phone number.
- 46. @NiftyMarketing Claim ALL the listings you can with the correct information by hand. Tip: This is the best way to fight against bad data.
- 47. @NiftyMarketing ED Bad NAP + You =
- 49. @NiftyMarketing Pointed to by Nyago + Mike Blumenthal.
- 50. @NiftyMarketing How to Flagem… Tip: Visit Mike Blumenthal’s blog to get the email address.
- 51. @NiftyMarketing
- 52. @NiftyMarketing Hijacked Listings Hijacked listing using mapmaker
- 53. @NiftyMarketing Marked as duplicate of Spam Business Changed Address Changed Phone Changed Website Changed Category TIP: My secret weapon is viewing a listing’s edit history.
- 54. @NiftyMarketing WTF? This listing is in the process of being hijacked.
- 55. @NiftyMarketing TIP: Watch your phone number…might be the only thing that gets changed.
- 56. @NiftyMarketing Moving Locations Uninhabited Island Dragging map pins outside of service area can hurt rankings.
- 57. @NiftyMarketing Marked as Closed Example from MAY 21st of a business marked as closed.
- 58. @NiftyMarketing This is what the search result looks like.
- 59. @NiftyMarketing Tip: Click not true, have your staff click it, and your friends, and their friends.
- 60. @NiftyMarketing Log in to your listing often… And do a “null” submit Tip: This is the most important denfensive tactic….ever.
- 61. @NiftyMarketing The “Hat” scale Don’t Do This Pure Cause Harm Pure white black
- 64. @NiftyMarketing He Beet Bombed Aaron Weiche Uploaded an image of beets because Aaron didn’t eat them at the Olean Conference.
- 65. @NiftyMarketing He Closed Google Featured in the New York Times for his “Blackhattery”
Editor's Notes
- Excited to talk about onsite tatics. Year and a half ago, you didn’t even need a website to rank in Google Places.
- ----- Meeting Notes (6/5/12 08:42) -----Heres more how it really is.
- Excited to talk about onsite tatics. Year and a half ago, you didn’t even need a website to rank in Google Places.