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Local Projects to Boost Your Company and Career

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Learn about some of the local seo projects that the Nifty team did to continue to grow personally and professionally. They took projects on with scholarship link building, schema, reviews, and about everything in between.

Veröffentlicht in: Marketing

Local Projects to Boost Your Company and Career

  1. 1. N i f t y M a r k e t i n g @ m i k e r a m s e y L o c a l P r o j e c t s t o B o o s t Y o u r C o m p a n y a n d C a r e e r
  2. 2. Let’s talk about PersonalBrands
  3. 3. LeBron “The King”
  4. 4. The Rock
  5. 5. The Lamb of God
  6. 6. Satan – The Serpant
  7. 7. @MikeRamsey
  8. 8. Lyza “Bear” Ramsey
  9. 9. what is YOUR personal brand ?
  10. 10. The Bristlecon e Pine @MikeRamseyThis is mine
  11. 11. Rugged Terrain
  12. 12. Rugged Terrain Thick Bark
  13. 13. Rugged Terrain Thick Bark Oldest Tree
  14. 14. Never Stops Growing Rugged Terrain Thick Bark Oldest Tree
  15. 15. { insert story here } Starting nifty was a lot like being a bristlecone
  16. 16. Amador’s Scholarship Research
  17. 17. Amador’s Scholarship Research Leg Lamp
  18. 18. Evolution of College Responses ‘No’ responses have been increasing for 3 years 5% 34% 40% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 2014 2015 2016
  19. 19. 0 2 4 6 8 10 12 14 16 Jan '15 Feb '15 Mar '15 Apr '15 May '15 Jun '15 Jul '15 Aug '15 Sep '15 Oct '15 Nov '15 Ded '15 Jan '16 Feb '16 Mar '16 2 21 27 0 20 40 2014 2015 2016 “Too Many Requests” Rejections
  20. 20. Low DA <20 5% Medium DA 20-40 20% Good DA 40-60 22% Great DA > 60 53% DA Analysis Average High School DA Domain Authority 42 Average College DA72
  21. 21. Random 18% Naked URL 38% Unlinked Mention 3% Scholarship Name 20% Business Name 2% Dead/Remov ed 17% Gated 2% Naked URLs are the most popular, then the scholarship name. Anchor Text Analysis
  22. 22. Both 12% Generic 88% Schools Who Linked to 5+ Clients Personal 25% Generic 65% Both 10% Type of Email Successfully Used Personal Vs. Generic Email For Outreach Generic > Personal
  23. 23. 0 10 20 30 40 50 60 70 80 90 July August September October November December January February March April May June July Diederich Law Firm Peck Law Firm Groth Law Firm Diederich 'orlando pi lawyer' Scholarship Begins Scholarship Ends Impact on Rankings
  24. 24. 0 500 1000 1500 2000 2500 August September October November December January February March April May June July Diederich Law Firm Peck Law Firm Groth Law Firm Impact on Organic Traffic
  25. 25. bit.ly/scholarship-study @MikeRamsey
  26. 26. The Bristlecone Pine Project @MikeRamsey Due to Amador’s study, we wanted Everyone grow like the tree…
  27. 27. Ryan’s Local Content Research Ryan’s Local Content Research
  28. 28. Combine three small pages to one 2033 word page. /Car-accident-lawyer/ /premise-liability/ /Motorcycle-accident-lawyer/ -into- /personal-injury-lawyer/
  29. 29. Term: Summerlin Car Accident Lawyer (3/15/16 – 5/23/16): +10
  30. 30. Term: Summerlin Personal Injury Lawyer (3/15/16 – 5/23/16): +6
  31. 31. 1. Great UI & UX 2. Quality 3. Trust 4. Useful 5. Interesting 6. Remarkable 7. Different in Scope 8. Creates an Emotional Response 9. Solved a Problem 10.Delivers in Unique/Remarkable Way 10x
  32. 32. Only 28% of top 50 US cities law firms had 2-10x content. @MikeRamsey
  33. 33. Average # of ranking terms in relation to the 10x Score. 0 200 400 600 800 1000 1200 2x 3x 4x 5x 6x 7x 8x 9x 10x Branded Long Tail Head Term
  34. 34. bit.ly/2x10x
  35. 35. Chelsi’s Landing Page Design
  36. 36. bit.ly/local-landing
  37. 37. Joos’s Internship Link Tests
  38. 38. @MikeRamsey
  39. 39. @MikeRamsey 3Hour =75% Success Rate 7 Links from DA 67 sites
  40. 40. Results Several Hours of work 5% Confirmed Approval Rate 30+ Applications @MikeRamsey
  41. 41. How Many Links? ***Drum Roll Please***
  42. 42. Devins’s Competitive Link Building Worksheet
  43. 43. @MikeRamsey
  44. 44. 5 Competitors
  45. 45. Add links from all tools, Eliminate Dups
  46. 46. Use This
  47. 47. 2 hours = 30 Shared Link Ops 10 Outreached 4 Awesome Links
  48. 48. bit.ly/competitor-links
  49. 49. bit.ly/LocalLinkBuilding (tons of local link ideas) Caps Matter
  50. 50. Cameron’s Spanish SEO Study
  51. 51. Gathered data across top 100 US cities
  52. 52. 0 10 20 30 40 50 Qty DA Organic Position *Folder structure can be built in a number of different ways such as separate wordpress installs, plugins etc and can be difficult to attribute. Site Structure
  53. 53. 16:1 English vs Spanish Usage Spanish Schema All of the Spanish pages that were marked up are ranking in the top 3 organic results.
  54. 54. Johnathan’s Schema Study
  55. 55. 3700 results in 50 cities 2.7% Schema Rich Snippets
  56. 56. Always A Sub Page Site.com/location Site.com/location/service @MikeRamsey
  57. 57. Average Position @MikeRamsey
  58. 58. Average Domain Authority @MikeRamsey
  59. 59. Dick Fosbury
  60. 60. bit.ly/review-schema
  61. 61. Jami’s Review Data
  62. 62. 83%Nifty Clients were “Too Busy” to effectively gather reviews and want help. Nifty 2016 study
  63. 63. 1Where do you want reviews from your customers? Nifty 2016 study Google Industry Specific Yelp Facebook 2 3 4
  64. 64. 78% Only want reviews if they are 5 stars. Nifty 2016 study @MikeRamsey
  65. 65. 92%Read reviews before choosing a company Brightlocal 2015 Survey@MikeRamsey
  66. 66. Having lower than 3 star rating is the deal breaker
  67. 67. 169 requests sent 11 left testimonial 14 left star rating 0 left online review
  68. 68. And ask them. Everyone They PERSONALLY reach out to @MikeRamsey
  69. 69. Romans’s Blogger Outreach Data
  70. 70. 230Websites on Average for 6 Clients. Nifty 2016 study Outreached To
  71. 71. 1.5%Response rate with Spray & Pray Outreach to bloggers. Nifty 2016 study
  72. 72. 5%Link rate from responses with spray and pray outreach to bloggers. Nifty 2016 study
  73. 73. 42%Response rate with selective Outreach to bloggers. Nifty 2016 study
  74. 74. 18% Link rate from responses with selective outreach to bloggers. Nifty 2016 study
  75. 75. Brady’s Reporting Study
  76. 76. Do Our Client’s Read Our Reports? 10% 90% 0% 50% 100% No Yes RocketBolt Tracking Data No Yes @MikeRamsey
  77. 77. Do Our Client’s Read Our Reports? 10% 90% 0% 50% 100% No Yes Survey Data No Yes
  78. 78. 69% 13% 6% 13% 0% 20% 40% 60% 80% All Most Half None Percentage of Report Client Reads Percentage of Report How much of the report did clients read?
  79. 79. How Often Do You Have Phone Call with Nifty Project Manager? 58% 8% 8% 26% Monthly Every Other Month Never Other
  80. 80. Most Useful Information in Report 2.79 3.36 3.8 3.8 3.92 4.08 0 1 2 3 4 5 Leads Work Completed Plan For Next Month Traffic Section Keyword Rankings Overall Summary
  81. 81. Confused?
  82. 82. @MikeRamsey
  83. 83. { Insert challenge here } Do your own bristlecone project
  84. 84. #bristlecone
  85. 85. M I K E R A M S E Y N i f t y M a r k e t i n g @ m i k e r a m s e y

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