Nielsen reported third quarter 2016 results with revenue up 3.6% to $1.57 billion driven by 6.7% growth in the Watch segment. Adjusted EBITDA was up 4% to $498 million and adjusted earnings per share increased 5.7% to $0.74. Free cash flow reached a record $353 million. Nielsen is executing on strategic initiatives such as Total Audience Measurement and saw continued momentum in areas like Digital Ad Ratings and Marketing Effectiveness. Guidance for 2016 was updated with revenue growth expected at 3.5-4% and adjusted EPS of $2.73-2.79.

1. NYSE: NLSN
TUESDAY OCTOBER 25, 2016
8:00AM ET
3RD QUARTER 2016
RESULTS

2. Copyright©2016TheNielsenCompany.
2NLSN 3Q 2016 Results
SAFE HARBOR FOR FORWARD-LOOKING
STATEMENTS
The following discussion contains forward-looking statements, including those about Nielsen’s outlook and
prospects, that relate to the Private Securities Litigation Reform Act of 1995. Forward-looking statements
are those which are not historical facts. These and other statements that relate to future results and
events are based on Nielsen’s current expectations as of October 25, 2016.
Our actual results in future periods may differ materially from those currently expected because of a
number of risks and uncertainties. The risks and uncertainties that we believe are material are outlined in
our disclosure filings and materials, which you can find on http://ir.nielsen.com. Please consult these
documents for a more complete understanding of these risks and uncertainties. We disclaim any intention
or obligation to update or revise any forward-looking statements, whether as a result of new information,
future events or otherwise, except as may be required by law.
Our outlook is provided for the purpose of providing information about current expectations for 2016. This
information may not be appropriate for other purposes.

3. MITCH BARNS
CHIEF EXECUTIVE OFFICER

4. Copyright©2016TheNielsenCompany.
4NLSN 3Q 2016 Results
THIRD QUARTER 2016 OVERVIEW
RESILIENT BUSINESS MODEL
• Another quarter of growth, led by Watch
- Revenue of $1.57 billion…up 3.6% constant currency
• Watch: up 6.7% constant currency
• Buy: up 0.9% constant currency
- Adjusted EBITDA of $498 million…up 4.0% constant currency
- Adjusted net income per share of $0.74…up 5.7% constant currency
- Record free cash flow of $353 million
• Executing on our balanced capital allocation framework
- $460 million remaining under existing share repurchase authorization as of September 30th
• Updating 2016 guidance

5. Copyright©2016TheNielsenCompany.
5NLSN 3Q 2016 Results
• Digital Content Ratings: on schedule; full syndication on September 30
• Total Content Ratings: multi-phase release plan; initial release on August 1
• Digital Ad Ratings: growing client adoption; international expansion
• Updating the Currency: clarity and momentum for Total Audience for 2017 upfronts
• Local: bringing electronic measurement to all 210 DMAs; PPM integration
• Social Content Ratings: social TV insights now across both Facebook and Twitter
UPDATE ON KEY STRATEGIC INITIATIVES
• Nielsen Marketing Cloud: increasing the value of measurement and analytics
• Nielsen Catalina Solutions: collaboration with Facebook
• • Emerging markets: another quarter of solid, broad-based growth
• Developed markets: challenging U.S. environment; progress in Europe
• Total Consumer Measurement: ensuring full coverage of sales; focus on e-commerce
• Connected System: link measurement with analytics, open system, continuous delivery
Watch: Total Audience Measurement
Marketing Effectiveness: Convergence of Watch and Buy
Buy: Two Speed World

6. JAMERE JACKSON
CHIEF FINANCIAL OFFICER

7. Copyright©2016TheNielsenCompany.
7NLSN 3Q 2016 Results
TOTAL NIELSEN RESULTS – 3Q 2016
($ in millions except per share amounts)
NON-GAAP RESULTS
3Q
2016
3Q
2015
V%(b)
Revenues $1,570 $1,531 3.6%
Adjusted EBITDA $498 $479 4.0%
Adjusted EBITDA margin % 31.7% 31.3% 10 bps
Adjusted Net Income (ANI) $266 $256 3.1%
Diluted ANI per share (c) $0.74 $0.69 5.7%
Free Cash Flow $353 $347 1.7%
(a) Growth as reported
(b) Growth in constant currency, excluding Free Cash Flow
(c) Calculated using weighted average shares outstanding of 360.6 million for 3Q 2016 and 369.5 million for 3Q 2015. See appendix for detail
U.S. GAAP RESULTS
3Q
2016
3Q
2015
V%(a)
Revenues $1,570 $1,531 2.5%
Net Income (NI) $132 $142 (7.0%)
Diluted NI per share (a) $0.36 $0.38 (5.3%)

8. Copyright©2016TheNielsenCompany.
8NLSN 3Q 2016 Results
WATCH SEGMENT RESULTS
($ in millions, growth in constant currency)
REVENUE
PROFITABILITY
3Q DYNAMICS
Total Watch
Adjusted EBITDA
Margin
$761
$360
47.3%
3Q 16
$715
$334
46.7%
3Q 15
6.7%
7.5%
33 bps
V%
• Strong revenue growth +6.7%
 Audience Measurement (Video/Text): +8.5%
 Audio (2.8%)
 Marketing Effectiveness +31.8%
 Other Watch (16.3%)
• Growth initiatives are delivering
 Strong momentum in Total Audience
 Digital Ad Ratings adoption
 Continued traction with Digital Content Ratings
• Continued margin expansion while investing

9. Copyright©2016TheNielsenCompany.
9NLSN 3Q 2016 Results
BUY SEGMENT RESULTS
($ in millions, growth in constant currency)
REVENUE
PROFITABILITY
3Q DYNAMICS
Developed
Adjusted EBITDA
Margin
$542
$150
18.5%
3Q 16
$563
$157
19.2%
3Q 15
(2.5%)
(3.8%)
(91 bps)
V%
Emerging $267 $253 8.5%
Total Buy $809 $816 0.9%
• Recurring revenue business solid
• Discretionary environment soft
• Emerging markets remain robust
• Investing in key initiatives and future productivity

10. Copyright©2016TheNielsenCompany.
10NLSN 3Q 2016 Results
FOREIGN CURRENCY IMPACT
(a) Projected impact assumes rates in effect at 10/24/16 remain in effect for the balance of 2016.
Note: We report on a constant currency basis to reflect operating performance
60%
9%
3%
4%
3%
21%
USD EUR CAD GBP CNY Other
2015 CURRENCY PROFILE - REVENUE
PROJECTED FX IMPACT(a):
REPORTED VS CONSTANT CURRENCY
(320)
(210)
(110)
(70)
(170)
(140)
(180)
0 0
(70)
1Q16 2Q16 3Q16 4Q16E FY16E
Rev (bps) EBITDA (bps)

11. Copyright©2016TheNielsenCompany.
11NLSN 3Q 2016 Results
2016 GUIDANCE
(Revenue and adj. EBITDA margin growth in constant currency)
OTHER FINANCIAL METRICS
Total Revenue 3.5% - 4.0%
Adj. EBITDA margin growth 30 bps
Adj. Net Income Per Share $2.73 - $2.79
Free Cash Flow ~$850M
Net book interest $325M- $335M
Cash Taxes 14.0% - 14.5%
Cash restructuring $50M - $75M
Est. wtd. avg. diluted shares
outstanding for FY 2016
~362M

12. Copyright©2016TheNielsenCompany.
12NLSN 3Q 2016 Results
&

13. APPENDIX

14. Copyright©2016TheNielsenCompany.
14NLSN 3Q 2016 Results
CERTAIN NON-GAAP MEASURES
Overview of Non-GAAP Presentations
We use the non-GAAP financial measures discussed below to evaluate the results of our operations. We believe that the
presentation of these non-GAAP measures provides useful information to investors regarding financial and business trends
related to our results of operations, cash flows and indebtedness and that when this non-GAAP financial information is viewed
with our GAAP financial information, investors are provided with valuable supplemental information regarding our results of
operations, thereby facilitating period-to-period comparisons of our business performance and is consistent with how
management evaluates the company’s operating performance and liquidity. In addition, these non-GAAP measures address
questions the Company routinely receives from analysts and investors and, in order to assure that all investors have access to
similar data the Company has determined that it is appropriate to make this data available to all investors. None of the non-
GAAP measures presented should be considered as an alternative to net income or loss, operating income or loss, cash flows
from operating activities, total indebtedness or any other measures of operating performance and financial condition, liquidity or
indebtedness derived in accordance with GAAP. These non-GAAP measures have important limitations as analytical tools and
should not be considered in isolation or as substitutes for an analysis of our results as reported under GAAP. Our use of these
terms may vary from the use of similarly-titled measures by others in our industry due to the potential inconsistencies in the
method of calculation and differences due to items subject to interpretation.
Constant Currency Presentation
We evaluate our results of operations on both an as reported and a constant currency basis. The constant currency presentation,
which is a non-GAAP measure, excludes the impact of fluctuations in foreign currency exchange rates. We believe providing
constant currency information provides valuable supplemental information regarding our results of operations, thereby
facilitating period-to-period comparisons of our business performance and is consistent with how management evaluates the
company’s performance. We calculate constant currency percentages by converting our prior-period local currency financial
results using the current period exchange rates and comparing these adjusted amounts to our current period reported results.
No adjustment has been made to foreign currency exchange transaction gains or losses in the calculation of constant currency
net income.
Net Debt and Net Debt Leverage Ratio
The net debt leverage ratio is defined as net debt (gross debt less cash and cash equivalents) as of the balance sheet date divided
by Adjusted EBITDA for the twelve months then ended. Net debt and the net debt leverage ratio are commonly used metrics to
evaluate and compare leverage between companies and are not presentations made in accordance with GAAP.

15. Copyright©2016TheNielsenCompany.
15NLSN 3Q 2016 Results
CERTAIN NON-GAAP MEASURES
(continued)
Adjusted EBITDA
We define Adjusted EBITDA as net income or loss from our consolidated statements of operations before interest income and
expense, income taxes, depreciation and amortization, restructuring charges, stock-based compensation expense and other non-
operating items from our consolidated statements of operations as well as certain other items that arise outside the ordinary
course of our continuing operations. We use Adjusted EBITDA to measure our performance from period to period both at the
consolidated level as well as within our operating segments, to evaluate and fund incentive compensation programs and to
compare our results to those of our competitors.
Adjusted Net Income
We define Adjusted Net Income as net income or loss from our consolidated statements of operations before income taxes,
depreciation and amortization associated with acquired tangible and intangible assets, restructuring charges, other non-
operating items from our consolidated statements of operations and certain other items that arise outside the ordinary course of
our continuing operations, reduced by cash paid for income taxes.
Free Cash Flow
We define free cash flow as net cash provided by operating activities, plus contributions to the Nielsen Foundation, less capital
expenditures, net. We believe providing free cash flow information provides valuable supplemental liquidity information
regarding the cash flow that may be available for discretionary use by us in areas such as the distributions of dividends,
repurchase of common stock, voluntary repayment of debt obligations or to fund our strategic initiatives, including acquisitions,
if any. However, free cash flow does not represent residual cash flows entirely available for discretionary purposes; for example,
the repayment of principal amounts borrowed is not deducted from free cash flow. Key limitations of the free cash flow measure
include the assumptions that we will be able to refinance our existing debt when it matures and meet other cash flow
obligations from financing activities, such as principal payments on debt. Free cash flow is not a presentation made in
accordance with GAAP.

16. Copyright©2016TheNielsenCompany.
16NLSN 3Q 2016 Results
ADJUSTED NET INCOME RECONCILIATION: Q3
($ in millions except per share amounts)
(a) See footnotes on next page
Quarter ended September 30,
(Unaudited)
2016 2015
Net income $ 132 $ 142
Interest expense, net 84 78
Provision for income taxes 82 82
Depreciation and amortization 151 144
EBITDA 449 446
Equity in net loss of affiliates - 1
Other non-operating expense/(income), net (2) (5)
Restructuring charges 29 15
Stock-based compensation expense 11 12
Other items (a) 11 10
Adjusted EBITDA 498 479
Interest expense, net (84) (78)
Depreciation and amortization (151) (144)
Depreciation and amortization of acquisition-related tangible and intangible
assets
53 51
Cash paid for income taxes (39) (40)
Stock-based compensation expense (11) (12)
Adjusted net income $ 266 $ 256
Adjusted net income per share of common stock, diluted $0.74 $0.69

17. Copyright©2016TheNielsenCompany.
17NLSN 3Q 2016 Results
ADJUSTED NET INCOME RECONCILIATION
(continued)
(a) For the three months ended September 30, 2016 and 2015, other items primarily consists of business
optimization costs.
Weighted-average shares of common stock outstanding as of quarter ended
September 30, 2016, basic
357,088,498
Dilutive shares of common stock from stock compensation plans 3,486,309
Weighted-average shares of common stock outstanding, diluted 360,574,807

18. Copyright©2016TheNielsenCompany.
18NLSN 3Q 2016 Results
($ in millions)
ADJUSTED EBITDA RECONCILIATION
2016
Reported
2015
Reported % V Reported
2015 Constant
Currency
% V Constant
Currency
Buy $150 $157 (4.5)% $156 (3.8)%
Watch $360 $334 7.8% $335 7.5%
Corporate $(12) $(12) NM $(12) NM
Total $498 $479 4.0% $479 4.0%
QUARTER ENDED SEPTEMBER 30,

19. Copyright©2016TheNielsenCompany.
19NLSN 3Q 2016 Results
(continued, $ in millions)
ADJUSTED NET INCOME RECONCILIATION
2016
Reported
2015
Reported
% V
Reported
2015 Constant
Currency
% V Constant
Currency
Adjusted Net Income $266 $256 3.9% $258 3.1%
QUARTER ENDED SEPTEMBER 30,

20. Copyright©2016TheNielsenCompany.
20NLSN 3Q 2016 Results
2016
Reported
2015
Reported
% V
Reported
2015 Constant
Currency
% V Constant
Currency
Developed Markets $542 $563 (3.7)% $556 (2.5)%
Emerging Markets 267 253 5.5% 246 8.5%
Buy $809 $816 (0.9)% $802 0.9%
Video and Text $496 458 8.3% $457 8.5%
Audio 137 141 (2.8)% 141 (2.8)%
Marketing Effectiveness 87 68 27.9% 66 31.8%
Other Watch 41 48 (14.6)% 49 (16.3)%
Watch $761 $715 6.4% $713 6.7%
Total $1,570 $1,531 2.5% $1,515 3.6%
REVENUE RECONCILIATION
QUARTER ENDED SEPTEMBER 30,
($ in millions)

21. Copyright©2016TheNielsenCompany.
21NLSN 3Q 2016 Results
FREE CASH FLOW RECONCILIATION
($ in millions)
QUARTER ENDED SEPTEMBER 30 2016 2015
Net cash provided by operating activities $456 $454
Less: Capital expenditures, net (103) (107)
Free cash flow $353 $347

22. Copyright©2016TheNielsenCompany.
22NLSN 3Q 2016 Results
DEBT CAPITAL TABLE
(a) Adjusted EBITDA calculated based on last twelve months basis
(b) Reflects Net Debt (gross debt minus deferred financing fees and cash), divided by Adjusted EBITDA calculated on last twelve months basis
(c) Excludes capital leases
DEBT CAPITAL TABLE
9/30/16 12/31/15 Change
Loan Debt (secured) $4,098 $3,496 $602
4.50% Sr. Notes (10/1/20) 793 792 1
5.50% Sr. Notes (10/1/21) 618 617 1
5.00% Sr. Notes (4/15/22) 2,285 2,284 1
Capital lease/misc. debt 163 149 14
Total Debt $7,957 $7,338 $619
Less Cash 446 357 89
Net Debt $7,511 $6,981 $530
Adjusted EBITDA(a) $1,921 $1,858 63
Net Debt Ratio (b) 3.91x 3.76x 0.15x
Weighted avg. interest rate (c) 4.02% 4.04% (2) bps
($ in millions)

23. Copyright©2016TheNielsenCompany.
23NLSN 3Q 2016 Results
SELECTED FINANCIAL METRICS & BALANCE SHEET ITEMS
FINANCIAL METRICS
3Q 16
Free Cash Flow $353
Capital Expenditures, net $103
D&A $151
Net Book Interest $84
Cash Taxes $39
Cash Restructuring $17
Wtd. avg. diluted shares 360.6
BALANCE SHEET – 9/30/16
Gross Debt $7,957
Cash $446
Net Debt $7,511
Net Debt Ratio (a) 3.91x
CURRENT DEBT MATURITY PROFILE – 9/30/16 (b)
(a) Reflects net debt (gross debt minus deferred financing fees and cash), divided by Adjusted EBITDA calculated on last twelve months basis
(b) Excludes Capital Leases ($156M), Revolver ($357M) and other debt ($7M)
($ in millions)
$42
$191 $270
$1,388
$806
$1,948
$2,792
2016 2017 2018 2019 2020 2021 2022+

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