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Mobile Go Home - Welcome Multi-Context!

  1. 1. nexum AG is consultancy and agency for digital media. Mobile Go Home! Welcome Multi-Context! Niels Anhalt, Member of the board, nexum AG Berlin, 26th of May 2012
  2. 2. 2 Source: http://www.gartner.com/it/page.jsp?id=1278413 The Mobile Revolution takes place and will change the way we use the web.
  3. 3. 3 and the whole world is talking about Mobile…
  4. 4. 4 but, that’s just the beginning of the story…
  5. 5. 5 Welcome Multi-Device!
  6. 6. 6 We will never have back the time, where we can concentrate on only one device.
  7. 7. 7 Source: http://createordie.de/cod/news/Max-2010-%26ndash%3B-Adobe-erobert-die-vier-Screens-057350.html Many concentrate on multi-screen scenarios emphasizing the output dimension of multi-device strategies.
  8. 8. 8 But we also have to consider various and multiple input options http://www.plxdevices.com/plxwave/info.html
  9. 9. 9 http://leapmotion.com/
  10. 10. 10 But we also have to consider various and multiple input options http://www.plxdevices.com/plxwave/info.html
  11. 11. 11 And perhaps unexpected and unkown combinations of input options
  12. 12. 12 And perhaps unexpected and unkown combinations of input options
  13. 13. 13 and perhaps unexpected and unkown combinations of input options
  14. 14. 14 and even unexpected and unkown combinations of output options Source: http://www.multiscreen-experience.com/?page_id=47
  15. 15. 15 Multi-Device = Multi-Output-Options + Multi-Input-Options (in any combination)
  16. 16. 16 But should we focus on devices? Or rather on users and their needs!
  17. 17. 17 http://www.useit.com/alertbox/mobile-vs-full-sites.html
  18. 18. 18 What does mobile mean? On the rush? Not much time? ttp://www.flickr.com/photos/andertho/39059732/sizes/l/in/photostream/
  19. 19. 19 On the rush? Not much time? Really? http://http://www.flickr.com/photos/14589121@N00/247300743/sizes/o/in/photostream//
  20. 20. 20 Are the three-fourths of Americans that report they would use their mobile phones in the bathroom really mobile? http://www.flickr.com/photos/epsos/6749839107/sizes/l/in/photostream/
  21. 21. 21 Mobile device = Mobile context = on the rush = less content? http://www.flickr.com/photos/epsos/6749839107/sizes/l/in/photostream/
  22. 22. 22 Bild Couch / iPad Is an iPad a mobile device, when most of the user use within a stationary wifi network?
  23. 23. 23 Mobile Device Mobile Context
  24. 24. 24 „Mobile“ Context is not really defined.
  25. 25. 25 http://dictionary.reference.com/browse/context What does context mean?
  26. 26. 26 CONTEXT OF USE WITHIN USABILITY ACTIVITIES MARTIN MAGUIRE Published in: Int. J. Human-Computer Studies (2001) To analyse the circumstances the „Context of use“-method might help!
  27. 27. 27 Technical Enviroment • Device (Hardware,Software) • Network • Other Equipment Personal Physical Circumstances Enviroment • Knowledge, Skills • Attitude, Multi-Context • Weather conditions • Movement Motivation • Noise • Mental State Social Enviroment • Relation to surrounding people • Amount of surrounding people • Attitude of surrounding people
  28. 28. 28 Source: http://www.gartner.com/it/page.jsp?id=1190313 context-aware computing technologies are on their way…
  29. 29. 29 Mobile go home! Welcome Multi-Context!
  30. 30. 30 Thank you! Niels Anhalt, member of the board niels.anhalt@nexum.de Tel. +49 221 56 939 4121 nexum AG Maarweg 149 – 161, 50825 Cologne

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