Mobile Revolution Changing How We Use Web - Focus on Users' Needs Across Devices & Contexts
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Mobile Revolution Changing How We Use Web - Focus on Users' Needs Across Devices & Contexts
- 1. nexum AG is consultancy and agency for digital media. Mobile Go Home! Welcome Multi-Context! Niels Anhalt, Member of the board, nexum AG Berlin, 26th of May 2012
- 2. 2 Source: http://www.gartner.com/it/page.jsp?id=1278413 The Mobile Revolution takes place and will change the way we use the web.
- 3. 3 and the whole world is talking about Mobile…
- 4. 4 but, that’s just the beginning of the story…
- 6. 6 We will never have back the time, where we can concentrate on only one device.
- 7. 7 Source: http://createordie.de/cod/news/Max-2010-%26ndash%3B-Adobe-erobert-die-vier-Screens-057350.html Many concentrate on multi-screen scenarios emphasizing the output dimension of multi-device strategies.
- 8. 8 But we also have to consider various and multiple input options http://www.plxdevices.com/plxwave/info.html
- 10. 10 But we also have to consider various and multiple input options http://www.plxdevices.com/plxwave/info.html
- 11. 11 And perhaps unexpected and unkown combinations of input options
- 12. 12 And perhaps unexpected and unkown combinations of input options
- 13. 13 and perhaps unexpected and unkown combinations of input options
- 14. 14 and even unexpected and unkown combinations of output options Source: http://www.multiscreen-experience.com/?page_id=47
- 15. 15 Multi-Device = Multi-Output-Options + Multi-Input-Options (in any combination)
- 16. 16 But should we focus on devices? Or rather on users and their needs!
- 18. 18 What does mobile mean? On the rush? Not much time? ttp://www.flickr.com/photos/andertho/39059732/sizes/l/in/photostream/
- 19. 19 On the rush? Not much time? Really? http://http://www.flickr.com/photos/14589121@N00/247300743/sizes/o/in/photostream//
- 20. 20 Are the three-fourths of Americans that report they would use their mobile phones in the bathroom really mobile? http://www.flickr.com/photos/epsos/6749839107/sizes/l/in/photostream/
- 21. 21 Mobile device = Mobile context = on the rush = less content? http://www.flickr.com/photos/epsos/6749839107/sizes/l/in/photostream/
- 22. 22 Bild Couch / iPad Is an iPad a mobile device, when most of the user use within a stationary wifi network?
- 24. 24 „Mobile“ Context is not really defined.
- 25. 25 http://dictionary.reference.com/browse/context What does context mean?
- 26. 26 CONTEXT OF USE WITHIN USABILITY ACTIVITIES MARTIN MAGUIRE Published in: Int. J. Human-Computer Studies (2001) To analyse the circumstances the „Context of use“-method might help!
- 27. 27 Technical Enviroment • Device (Hardware,Software) • Network • Other Equipment Personal Physical Circumstances Enviroment • Knowledge, Skills • Attitude, Multi-Context • Weather conditions • Movement Motivation • Noise • Mental State Social Enviroment • Relation to surrounding people • Amount of surrounding people • Attitude of surrounding people
- 28. 28 Source: http://www.gartner.com/it/page.jsp?id=1190313 context-aware computing technologies are on their way…
- 29. 29 Mobile go home! Welcome Multi-Context!
- 30. 30 Thank you! Niels Anhalt, member of the board niels.anhalt@nexum.de Tel. +49 221 56 939 4121 nexum AG Maarweg 149 – 161, 50825 Cologne