This is one of the sessions that we did last year at PodcampAZ. Overall it goes over some of the things to think about when turning podcasting into a business.

1. CREATING MORE THAN JUST A
PODCAST: OUR STORY
Marc & Nicole Spagnuolo TheWoodWhisperer.com

2. WHO ARE WE?

3. THINGS TO THINK ABOUT
http://www.skaeser.com Canon HV20

4. DISTRIBUTING YOUR VIDEO

5. GET YOUR PODCAST LISTED
Insert here all of the
others I’ve missed –
I know I have

6. WEBSITE OPTIONS
 Hosted by someone else
 Blogger
 Wordpress.com
 Libsyn.com
 Hosted by you
 Wordpress.org
 Drupal
 Static HTML (ugh)

7. SHOULD YOU JOIN A NETWORK?

8. WORD OF MOUTH MARKETING
 Get involved (forums, associations,
groups, etc)
 Think outside the computer
 Ask “why they should care & what’s in it
for them”?
 Cross promote...

9. A FEW ADVERTISING OPTIONS

10. SPONSORS
Determine what you consider a sponsor vs. advertiser

11. THE RADIOHEAD EFFECT

12. SURVEY YOUR AUDIENCE
www.esurveyspro.com

14. LINK POPULARITY CHECK & SEO

15. VANITY CHECK

16. MEDIA KIT, MEDIA KIT, MEDIA KIT
 TheWoodWhisperer.com
 Graperadio.com
 PodcastBrothers.com

17. PRESS RELEASE
 They suck to write but can be effective
 Need help?
http://www.publicityinsider.com/release.asp

18. IT’S ALL ABOUT THE FANS

19. NEED A LOGO?
 Ask a friend with graphic know-how
 Hire a company like….
 Make your own
 Use a stock logo

20. DON’T IGNORE YOUR FANS

21. THANKS ATTENDING!