Custom Market Research
3/27/2015

River Town Research is…
A qualitative market research consultancy
providing synchronized services aimed at
achieving your specific marketing goals
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Fast facts about us
Range of therapeutic
expertise with a focus on
Oncology/Hematology
Completed hundreds of interviews
(including central location and telephone methodologies)
Broad reach of
research audience:
Patients/Caregivers, Providers,
and Healthcare Administrators
A women-owned
agency
currently in application process
of WBENC certification
of studies Payer Related
(half multi-country: US, EU and Japan)
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What we do
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We conduct research utilizing a variety
of different methodologies
Focus
groups
Conference
Research
Digital or live ethnographies
Advisory boardsIn-depth
telephone
interviews
Community panels
/ forums
Secondary
research
Web surveys
Creative
Strategy
Sessions

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“Influencers”
KOLs, thought leaders
“Prescribers”
Physicians, NP, PAs
“The payers”
Medical & Pharm Directors of
MCOs and PBMs, MACs, EBMs
“Hospital decision makers”
Pharmacists, C-Suite
“Lab and diagnostic”
Laboratory and diagnostics directors,
managers, technicians
“Supporters”
Nurses, office managers,
caretakers, advocacy groups
“Patients”
Suffers of acute and
chronic conditions
“Outpatient”
Skilled nursing, urgent care,
long-term facility decision
makers
Across a variety of different target audiences

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Through all phases of the product cycle
Distribution /
Reimbursement
Initial
Planning / R&D
Clinical
Evaluation /
Testing
Implementation
Advertising
Promotion
Your
Product

Global Access and
Pricing Frameworks
Line Extension
Research
Value Proposition
Assessments
Promotional Concept
and Communications
Advertising Campaign
Research
Patient JourneyMarket Landscape
Assessment
Treatment
Algorithms
Brand Identity
& Positioning
New Product Adoption
Assessment
Value Message Testing
Pipeline Product Assessment
and In-licensing Evaluation
Usability Testing:
Concept and Prototype
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Specific to your market strategy

Who we do it for
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Advertising
Agencies
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Our clients encompass a range of organizations
Pharma Medical
Device
For Profit and
Non-Profit
Companies
Advocacy
Organizations
Specialty
Disease
Societies
Marketing /
Branding
Companies
Product
Development
Consulting Firms

Thoughtful analysis
+ reporting
Working in unison
/ partnership
relationship
Our
customized
approach
In-depth knowledge
of subject areaIntensive project
planning +
management skills
High focus
on quality
implementation
Strategic “big
picture” foresight Excellent
communication
High attention
to detail
Flexibility
and
adaptability
What makes
River Town
Research
amazing?

What key business challenges
can we help you address?
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Do you know the answers to these types
of questions for your product?
Physicians / Other HCPs
How do they perceive my product
compared to currently available
products?
For what types of patients
would they prescribe my
product?
What do they see as the benefits
or drawbacks of my
product/device?
Do they perceive my
product as different?
How long until they consider
adoption of my product?Where do they see the best fit
for my product?
What educational materials do
they need?
Will they prescribe
my product?

Patients / Caregivers
What are their concerns
about my product?
What questions will
patients have about this
product?
Do they understand how
the product / device
works?
Will they ask their doctor about
this product?
What do they see as the benefits of
taking my product?
Will they take it as
prescribed?
Do you know the answers to these types
of questions for your product?

Payers / EBMs
What information do they
need to be convinced of my
product’s benefit?
What specific data do they
need to see?
What type of utilization
management will be placed
on my product?
Will they cover my
product?
Is my value proposition
convincing?
How they evaluate my product?
Do you know the answers to these types
of questions for your product?

Pharmacies
Hospital, Specialty, Retail
How will my product be
managed within their
facility?
What questions do they have on
my product’s dosing /
administration?
Will my product be
placed on formulary /
distributed by their
organization?
What information do they
need to know?
Do they have any
concerns regarding the
storage or usage of my
product?
What do they expected as the
reimbursement for this product?
What criteria should I expect
to be placed on
my product?
Do you know the answers to these types
of questions for your product?

Contact
Nicole Brasof
215.668.0420
nicole@riverTR.com
www.rivertownrearch.com
17750 Brighton Way, New Hope, PA 18938