What is a Startup? What is Lean Startup? Why and from where it comes from? How to apply it? "Yes... but Steve Jobs did not applied these kind of approach" - Are you sure?
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Che cos'è una startup? Cos'è Lean Startup? Perché e da dove viene? Come applicarlo? "Sì ... ma Steve Jobs non ha applicato questo tipo di approccio" - Sei sicuro?
1. NICOLAS SASSOLI
AlmaCube, B.U. Startup | Business Developer
nicolas.sassoli@almacube.com
@ Nicklaus Sassoli
AlmaCube
LEAN STARTUP AND BEYOND..
2. 1. Beyond Lean Startup
2. Casi di studio
3. Lean Startup Tools
4. Q&A
NICOLAS SASSOLI|AlmaCube - Business Developer, nicolas.sassoli@almacube.com @ Nicklaus Sassoli
11. Da Lean Manufacturing a Lean Startup
LEAN MANUFACTURING
(90’s)
PRIME LEZIONI SU
STARTUP @STANFORD
(2002)
12. Da Lean Manufacturing a Lean Startup
LEAN MANUFACTURING
(90’s)
PRIME LEZIONI SU
STARTUP @STANFORD
(2002)
PUBBLICAZIONE «LEAN
STARTUP», ERIC RIES
(2011)
21. 1. Beyond Lean Startup
2. Casi di studio
3. Lean Startup Tools
4. Q&A
NICOLAS SASSOLI|Business Developer, nicolas.sassoli@almacube.com @ Nicklaus Sassoli
22. o Get out of the Building
o Think Big, Start small, Learn Fast
o Focus, focus, focus
o Search for a desperate niche
o Proof of Concept
o Done is better than perfect
o Build a 10X solution
The Lean Startup State of Mind we’re looking for:
23. o Get out of the Building
o Think Big, Start small, Learn Fast
o Focus, focus, focus
o Search for a desperate niche
o Proof of Concept
o Done is better than perfect
o Build a 10X solution
The Lean Startup State of Mind we’re looking for:
24. o Get out of the Building
Founded: 1999 Exit (Amazon - 2009): 0.9B$
35. o Focus, focus, focus
It’s quite difficult to chase 1 rabbit, don’t chase 2.
From To
36. o A 10X solution for a desperate niche
Founded: 1999 Evaluation (2018): 98.9B$
37. o A 10X solution for a desperate niche
From every one
38. o A 10X solution for a desperate niche
From every one To 1 % of population
39. o A 10X solution for a desperate niche
If you want to address more than 5% of
population, other companies are already doing it.
From every one To 1 % of population
40. o Proof Of Concept
Founded: 2016 FUNDING: 15M$+
50. MVP
Ogni lavoro aggiuntivo a ciò che è
richiesto per iniziare a imparare sul
proprio business, è uno spreco.
51. MVP
Ogni lavoro aggiuntivo a ciò che è
richiesto per iniziare a imparare sul
proprio business, è uno spreco.
Da quale MVP partire? Il più Veloce,
Economico e «Validante».
55. Build, Measure, Learn
Only 5% of startups succeed..
5% CHANCE X 20 ITERATIONS
~ 85% CHANCE OF SUCCESS
FREQUENCY MATTERS!
→20 ITERATIONS X 20 DAYS/CYCLE = 1.8 years A.K.A. FAIL
→20 ITERATIONS X 7 DAYS/CYCLE = 0.6 year A.K.A. SUCCESS
60. How To Measure?
Vanity metrics
• 1.000 sales/month
• 50k facebook likes
• Users growth rate
61. How To Measure?
Vanity metrics
• 1.000 sales/month
• 50k facebook likes
• Users growth rate
Good sense Metrics
• Retention Rate
VS
62. How To Measure?
Vanity metrics
• 1.000 sales/month
• 50k facebook likes
• Users growth rate
Good sense Metrics
• Retention Rate
• LTV
VS
63. How To Measure?
Vanity metrics
• 1.000 sales/month
• 50k facebook likes
• Users growth rate
Good sense Metrics
• Retention Rate
• LTV
• Organic growth
VS
64. How To Measure?
But Initially it’s all based on intuitions.
Vanity metrics
• 1.000 sales/month
• 50k facebook likes
• Users growth rate
Good sense Metrics
• Retention Rate
• LTV
• Organic growth
VS
68. How To Execute?
1. Just execute.. A lot
2. Have an excellent team
3. Agile approach
69. Agile - Esempio
Backlog
TASK PRIORITY
Creazione e popolazione (min 100
persone) Gruppo Facebook
10
Organizzare incontro con 3 potenziali
aziende clienti
7
Prime 10 campagne fake su fb 10
Pre-vendere prima campagna ad
aziende
6
Realizzazione logo nuovo 0 ;)
…
70. Agile - Esempio
Backlog Prioritize
TASK PRIORITY
Creazione e popolazione (min 100
persone) Gruppo Facebook
10
Organizzare incontro con 3 potenziali
aziende clienti
7
Prime 10 campagne fake su fb 10
Pre-vendere prima campagna ad
aziende
6
Realizzazione logo nuovo 0 ;)
…
71. Agile - Esempio
Backlog Prioritize Sprint
TASK PRIORITY
Creazione e popolazione (min 100
persone) Gruppo Facebook
10
Organizzare incontro con 3 potenziali
aziende clienti
7
Prime 10 campagne fake su fb 10
Pre-vendere prima campagna ad
aziende
6
Realizzazione logo nuovo 0 ;)
…
72. Agile - Esempio
Backlog Prioritize Sprint
TASK PRIORITY
Creazione e popolazione (min 100
persone) Gruppo Facebook
10
Organizzare incontro con 3 potenziali
aziende clienti
7
Prime 10 campagne fake su fb 10
Pre-vendere prima campagna ad
aziende
6
Realizzazione logo nuovo 0 ;)
…
73. DISCLAIMER #1
LEAN STARTUP IS A TOOL FOR MAXIMIZING
STRATEGY’S PROBABILITY OF SUCCSESS, IT’S
NOT THE STRATEGY.
75. DISCLAIMER #2
WHO THIS TOOLS ARE NOT FOR:
Invention risk-based companies.
But if you have both market and invention risk,
you can mitigate market one using lean startup
tools.