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Beer At Home Business Plan Powerpoint Presentation

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Beer at Home Project 2

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Beer At Home Business Plan Powerpoint Presentation

  1. 1. COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS Beer home delivery service With a capital of Will be founded in 75000 kr 2009 By Julia, Lennie, Filip and Nicolas
  2. 2. COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS Mission Beer at home is dedicated to become the new and main way of getting beer in Denmark. Beer At Home’s purpose is to provide an excellent and exclusive beer delivery service in Copenhagen. We aim to establish a significant market share of the beer retail sector in Copenhagen. The year 2 and 3 will be devoted to the expansion of the range of products and to the expansion of Beer at Home’s activity in Denmark. Vision Beer at Home is the next evolution of the delivery service in Copenhagen, and then in Denmark. It’s dedicated to become the Danish leader in retailing alcohol. Company values Responsibility (we will pay particular attention not to deliver alcohol to under-aged teenager) Motto: easy, quick and convenient delivery for people. The customer is considered as the king.
  3. 3. COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS Business Organization Board of Administrators Julia, Filip, Nicolas, Lennie defining the strategic directions and monitoring the activity Julia's function: general manager in charge of global activity (accounting, staff, commercial contracts, marketing, logistics) department of delivery man delivery man ordering service
  4. 4. COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS General Presentation Fast and easy delivery Uniqueness of the Way to order: service: service beer (Carlsberg) phone Customer cards Beer at Home The customer is the most common alcohols internet king snacks and condoms
  5. 5. COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS Proposed products Vodka Snacks Customer Delivered Carlsberg at Home ! Satisfaction Bacardi Condoms
  6. 6. COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS Way to order
  7. 7. COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS Securing of loyal customers EXTRA SERVICE
  8. 8. COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS External Environnement Socio-cultural Political Technological Ethical Economical
  9. 9. COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS Market the key trends • premium beer is constantly gaining market shares • biggest domestic players have very strong established market positions • total volume sales are declining • customers are turning themselves more and more often towards unusual and foreign beverages • high disposables incomes driving premium growth
  10. 10. COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS Porter 5 forces Threats of substitution Threats of new entry Hypermarket/discounters/pubs... Alcohol sales and delivery service Supplier power (bargaining) Buyer power (Bargaining) Carlsberg Customers target
  11. 11. COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS Competitors Supermarket/Hyp Competitors mapping ermarket 6 5 4 Beer At Home Bars/Pubs 3 2 1 Price 0 Range of Products Convenience 7-Eleven stores Independent food Discounters stores
  12. 12. COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS Ansoff Matrix Ansoff Market Extension Diversification New Market Market Penetration Product development Alcohol sales market Alcohol Alcohol delivery service
  13. 13. COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS P.L.C Beer at Home Product Life Cycle 10 8 6 4 2 0 - Widen the range of products - Extend Beer at Home activity
  14. 14. COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS Balance sheet Assets 2009 2010 2011 Average High Average High Average High Hypothesis Low Low Low kr kr kr kr kr kr kr kr kr Fixed Assets 45 000 45 000 45 000 45 000 45 000 45 000 45 000 45 000 45 000 kr kr kr kr kr kr kr kr kr Subtotal 45 000 45 000 45 000 45 000 45 000 45 000 45 000 45 000 45 000 Current Assets Kr kr kr kr kr kr kr kr kr stock 153 300 229 950 306 600 229 950 306 600 383 250 306 600 383 250 459 900 kr kr 229 kr kr kr kr 383 kr kr kr Subtotal 153 300 950,00 306 600 229 950 306 600 250 306 600 383 250 459 900 kr kr Kr kr kr kr kr kr kr Total assets 198 300 274 950 351 600 274 950 351 600 428 250 351 600 428 250 504 900
  15. 15. COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS Liability 2009 2010 2011 Low Average High Low Average High Low Average High Hypothesis Fixed kr 75 Liabilities kr 75 000 kr 75 000 Kr 75 000 kr 75 000 kr 75 000 Kr 75 000 kr 75 000 kr 75 000 000 (capital) Kr kr Kr kr kr kr loan kr 143 250 kr 91 238 kr 307 500 307 500 91 238 307 500 255 488 255 488 203 475 endwement Kr 10 000 Kr 10 000 Kr 10 000 kr 10 000 Kr 10 000 kr 10 000 kr 10 000 kr 10 000 kr 10 000 Kr kr result kr -29 950 Kr 98 713 kr -40 900 Kr 98 713 kr 87 763 kr -40 900 kr 87 763 -40 900 216 425 kr Kr Kr kr kr kr kr Subtotal kr 198 300 kr 274 951 351 600 274 951 351 600 428 251 351 600 428 251 504 900 Current Liabilities Subtotal kr - kr - kr - kr - kr - kr - kr - kr - kr - Total kr kr kr kr kr kr kr kr 198 300 kr 274 951 351 600 274 951 351 600 428 251 351 600 428 251 504 900 liabilities
  16. 16. COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS Profit and Loss Account kr 1,600,000.00 kr 1,400,000.00 kr 1,200,000.00 kr 1,000,000.00 Sales kr 800,000.00 = Gross profit = Added value kr 600,000.00 = Gross Operating Surplus kr 400,000.00 = Operating result kr 200,000.00 = Equity before interest and tax (EBIT) kr - = Net profit Low Average High Low Average High Low Average High kr -200,000.00 2009 2010 2011
  17. 17. COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS Ratio Ratio 2009 2010 2011 Hypothesis Low Average High Low Average High Low Average High Profit -6,03% 13,26% -4,12% 13,26% -4,12% 7,07% -4,12% 7,07% 14,53% Margin Return On -15,10% 35,90% -11,63% 35,90% -11,63% 20,49% -11,63% 20,49% 42,86% Total Assets Inventory/ Stock 323,81% 323,81% 323,81% 323,81% 323,81% 323,81% 323,81% 323,81% 323,81% Turnover
  18. 18. COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS Ratio 350.00% 300.00% 250.00% 200.00% Profit Margin 150.00% Return On Total Assets 100.00% Inventory/ Stock Turnover 50.00% 0.00% Low Average High Low Average High Low Average High -50.00% 2009 2010 2011
  19. 19. COMPANY PRODUCT MARKET STRATEGY FINANCIAL ANALYSIS Thank you for your attention

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