The inmates are running the asylum: Why social media is driving us crazy and how to stay sane
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Presentation for Issues at CHED seminar, UCT.
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The inmates are running the asylum: Why social media is driving us crazy and how to stay sane
- 2. Social media is driving us crazy!
- 4. How to restore the sanity?
- 5. Your online impact: not by default but by design
- 10. Your personal online brand • Academics often unbranded or misbranded • A consistent look and info across profiles and platforms • Link profiles across platforms • Market yourself & your work • Trust at a glance - We don’t get a 2nd chance to make a first impression • Time to develop and maintain
- 11. Where do I start? • Choice of networks: where does your scholarly community / network live? • Be purposeful, selective & strategic • What and where do you feel comfortable sharing? • One profile/platform or many? • Blurring the personal and professional • NB: There is NO “one size fits all“ approach
- 12. Brand yourself
- 13. About.me Virtual business card where you can add links to all your profiles on various sites
- 16. Academia.edu
- 17. To blog or not to blog?
- 18. The content we publish determines not only how visible we are online but also shapes other people’s perception of our interests, our areas of expertise, our skills etc. Academic professionals can demonstrate thought leadership through content curation Branded Curation
- 24. I am what I tweet…
Editor's Notes
- 56% of adult social media users in the US report suffering from FOMO (Fear of missing out). People are afraid of missing out on events, news and important status updates if they are away from social networks. Read more: http://pctechmag.com/2013/07/report-56-of-social-media-users-suffer-from-fomo/ Many are considering pulling the plug on all social networks. See also: http://cebudailynews.inquirer.net/24619/do-you-suffer-from-fomo Lots of online advice on how to delete your online footprint – very drastic approach…
- http://www.henrytrotter.com/
- http://www.sugargirlsandseamen.com/
- https://yale.academia.edu/HenryTrotter
- http://www.undressingdurban.blogspot.com/
- Insert Henry’s blog as example of personal-professional he feels comfortable with Read: http://blogs.lse.ac.uk/impactofsocialsciences/2012/08/10/im-an-academic-and-desperately-need-an-online-presence-where-do-i-start/
- See http://about.me/nicolapallitt
- Never upload your latest journal articles to Academia.edu – link to the info on the journal website
- See http://blog.scoop.it/2014/07/23/introducing-templates-embedded-topics-and-website-integration-through-scoop-it/ New on Scoop.It is templates - a great way to strengthen your personal brand through your curated content.
- Example of branded Scoop.It
- Insert MOOCs infographic
- ‘Pin’ tweets that anchor who you are
- http://journalauthors.tandf.co.uk/beyondpublication/tweetYourResearch.asp