SlideShare ist ein Scribd-Unternehmen logo
1 von 22
Downloaden Sie, um offline zu lesen
Lean startup is broken…
and how to fix it!
March 2018Nicola Mattina - CC BY AT SA
What is the lean startup
The Lean Startup provides a scientific approach to
creating and managing startups and get a desired
product to customers' hands faster. The Lean Startup
method teaches you how to drive a startup - how to
steer, when to turn, and when to persevere - and
grow a business with maximum acceleration.
Source: http://theleanstartup.com/principles
March 2018Nicola Mattina - CC BY AT SA
5 principles
1. Entrepreneurs are everywhere
2. Entrepreurship is management
3. Validated learning
4. Build-Measure-Learn
5. Innovation accounting
First problem
Scientific validated learning
March 2018Nicola Mattina - CC BY AT SA
Scientifically validated learning
Startups exist not to make stuff, make money, or serve customers. They
exist to learn how to build a sustainable business. This learning can be
validated scientifically, by running experiments that allow us to test
each element of our vision.
Source: http://theleanstartup.com/principles
WRONG
March 2018Nicola Mattina - CC BY AT SA
Scientific method does not validate
Scientific Method is about falsifying
theories, not about validating them.
«No amount of experimentation can ever
prove me right. A single experiment can
prove me wrong.»
Albert Einstein
March 2018Nicola Mattina - CC BY AT SA
Scientific method is an open process
1. Define a question
2. Gather information and resources (observe)
3. Form an explanatory hypothesis
4. Test the hypothesis by performing an experiment
and collecting data in a reproducible manner
5. Analyze the data
6. Interpret the data and draw conclusions that serve
as a starting point for new hypothesis
7. Publish results
8. Retest (frequently done by other scientists)
Source: https://en.wikipedia.org/wiki/Scientific_method
March 2018Nicola Mattina - CC BY AT SA
How to fix
Don’t pretend lean startup is a
scientific method. Instead, it is a
fuzzy set of tools that need to be
improved to work.
Second problem
BML loop starts from ideas
March 2018Nicola Mattina - CC BY AT SA
Ideas are the starting point
INEFFICIENT
«At its heart, a startup is a catalyst that
transforms ideas into products.»
Eric Ries, The Lean Startup, pag. 75
March 2018Nicola Mattina - CC BY AT SA
Ideas are the starting point
founders’ fantasies
Most of the times, founders’ ideas
are wishes based on a poor
knowledge and understanding of
a problem.
March 2018Nicola Mattina - CC BY AT SA
How to fix
Accept that ideas are the results of
a structured and disciplined
process that is part of the method
to create new products.
March 2018Nicola Mattina - CC BY AT SA
Design Thinking offers a good framework to generate ideas
Empathize
Define
Ideate
Prototype
Test
Learn about
the audience
for whom you
are designing,
by observation
and interview.
Create a point
of view that is
based on user
jobs and
insights.
Brainstorm
and come up
with as many
creative
solutions as
possible.
Design Thinking offers a
structured process that
starts from people instead
that ideas.
Empathizing with persons
means understanding their
jobs, pains and gains. This
process generally produces
better ideas.
March 2018Nicola Mattina - CC BY AT SA
Jobs to Be Done offers a good theory to understand people
«A Job to be Done is
the progress that an
individual seeks in a
given circumstances.»
Clayton Christensen, Competing Against
Luck, pag. 27
Third problem
MVP is a confusing idea
March 2018Nicola Mattina - CC BY AT SA
What the heck is a Minimum Viable Product
CONFUSING
«The MVP is that version of the product that enables a full turn of the
Build-Measure-Learn loop with a minimum amount of effort and the
least amount of development time.»
Eric Ries, The Lean Startup, pag. 77
March 2018Nicola Mattina - CC BY AT SA
What the heck is a Minimum Viable Product
Why and how do I use
a specific technique?
• Video
• Landing Page
• Crowdfunding
• Wizard of Oz
• Concierge
March 2018Nicola Mattina - CC BY AT SA
How to fix
Acknowledge that a startup create
experiments and prototypes to test
hypothesis about vision and
experience.
March 2018Nicola Mattina - CC BY AT SA
Vision vs. Experience
ExperienceVision
March 2018Nicola Mattina - CC BY AT SA
Testing the vision
Landing page Crowdfunding
March 2018Nicola Mattina - CC BY AT SA
Testing the experience
Mock-upWizard of Oz
Nicola Mattina
Adjunct Professor Università Roma Tre
Co-founder Innovation School of Rome
Co-founder Stamplay
nicolamattina.it
linkedin.com/in/nicolamattina
facebook.com/nicolamattina

Weitere ähnliche Inhalte

Was ist angesagt?

How to be an Intraprenuer
How to be an IntraprenuerHow to be an Intraprenuer
How to be an IntraprenuerCody Littlewood
 
How to Kickstart Startup-Corporate Collaboration
How to Kickstart Startup-Corporate CollaborationHow to Kickstart Startup-Corporate Collaboration
How to Kickstart Startup-Corporate CollaborationPioneers.io
 
Keeping Score: The Art of ROI (Return on Innovation) Scorecards
Keeping Score: The Art of ROI (Return on Innovation) ScorecardsKeeping Score: The Art of ROI (Return on Innovation) Scorecards
Keeping Score: The Art of ROI (Return on Innovation) Scorecardslfsolis
 
Lean Startup Methodology
Lean Startup MethodologyLean Startup Methodology
Lean Startup MethodologyFardeen Rahaman
 
Introduction to Lean Startup » Lean Startup Barcelona
Introduction to Lean Startup » Lean Startup BarcelonaIntroduction to Lean Startup » Lean Startup Barcelona
Introduction to Lean Startup » Lean Startup BarcelonaJaume Teixi
 
Keynote at EIT Digital Idea Challenge event
Keynote at EIT Digital Idea Challenge eventKeynote at EIT Digital Idea Challenge event
Keynote at EIT Digital Idea Challenge eventTopi Järvinen
 
Michael Koch at the Corporate Startup Summit 2017
Michael Koch at the Corporate Startup Summit 2017Michael Koch at the Corporate Startup Summit 2017
Michael Koch at the Corporate Startup Summit 2017Corporate Startup Summit
 
SIX Fintech Incubator F10 Where the answers of tomorrow’s questions are found...
SIX Fintech Incubator F10 Where the answers of tomorrow’s questions are found...SIX Fintech Incubator F10 Where the answers of tomorrow’s questions are found...
SIX Fintech Incubator F10 Where the answers of tomorrow’s questions are found...Corporate Startup Summit
 
Lift Off Business Growth Brochure 2016
Lift Off Business Growth Brochure 2016Lift Off Business Growth Brochure 2016
Lift Off Business Growth Brochure 2016Patrick Shore
 
Maarten Korz at the Corporate Startup Summit 2017
Maarten Korz at the Corporate Startup Summit 2017Maarten Korz at the Corporate Startup Summit 2017
Maarten Korz at the Corporate Startup Summit 2017Corporate Startup Summit
 
What is Next in Corporate Innovation?
What is Next in Corporate Innovation?What is Next in Corporate Innovation?
What is Next in Corporate Innovation?1508 A/S
 
Growth from innovations and collaboration
Growth from innovations and collaborationGrowth from innovations and collaboration
Growth from innovations and collaborationTopi Järvinen
 
Hackathons - What, How and Why
Hackathons - What, How and WhyHackathons - What, How and Why
Hackathons - What, How and WhySachin Gupta
 
Innovation at Alaska Airlines
Innovation at Alaska AirlinesInnovation at Alaska Airlines
Innovation at Alaska AirlinesPSAMA
 
The Lean Startup - Visual Summary
The Lean Startup - Visual SummaryThe Lean Startup - Visual Summary
The Lean Startup - Visual SummaryBrett Suddreth
 
Anna Lavrova "How to build a mutually beneficial relationships with the clien...
Anna Lavrova "How to build a mutually beneficial relationships with the clien...Anna Lavrova "How to build a mutually beneficial relationships with the clien...
Anna Lavrova "How to build a mutually beneficial relationships with the clien...IT Event
 
Design a better business
Design a better business Design a better business
Design a better business Linh Anh
 
Innovation vs. Creativity
Innovation vs. CreativityInnovation vs. Creativity
Innovation vs. CreativitySaneel Radia
 

Was ist angesagt? (20)

How to be an Intraprenuer
How to be an IntraprenuerHow to be an Intraprenuer
How to be an Intraprenuer
 
How to Kickstart Startup-Corporate Collaboration
How to Kickstart Startup-Corporate CollaborationHow to Kickstart Startup-Corporate Collaboration
How to Kickstart Startup-Corporate Collaboration
 
Keeping Score: The Art of ROI (Return on Innovation) Scorecards
Keeping Score: The Art of ROI (Return on Innovation) ScorecardsKeeping Score: The Art of ROI (Return on Innovation) Scorecards
Keeping Score: The Art of ROI (Return on Innovation) Scorecards
 
Lean Startup Methodology
Lean Startup MethodologyLean Startup Methodology
Lean Startup Methodology
 
Introduction to Lean Startup » Lean Startup Barcelona
Introduction to Lean Startup » Lean Startup BarcelonaIntroduction to Lean Startup » Lean Startup Barcelona
Introduction to Lean Startup » Lean Startup Barcelona
 
How to hug a startup without crushing it
How to hug a startup without crushing itHow to hug a startup without crushing it
How to hug a startup without crushing it
 
Keynote at EIT Digital Idea Challenge event
Keynote at EIT Digital Idea Challenge eventKeynote at EIT Digital Idea Challenge event
Keynote at EIT Digital Idea Challenge event
 
Michael Koch at the Corporate Startup Summit 2017
Michael Koch at the Corporate Startup Summit 2017Michael Koch at the Corporate Startup Summit 2017
Michael Koch at the Corporate Startup Summit 2017
 
SIX Fintech Incubator F10 Where the answers of tomorrow’s questions are found...
SIX Fintech Incubator F10 Where the answers of tomorrow’s questions are found...SIX Fintech Incubator F10 Where the answers of tomorrow’s questions are found...
SIX Fintech Incubator F10 Where the answers of tomorrow’s questions are found...
 
Lift Off Business Growth Brochure 2016
Lift Off Business Growth Brochure 2016Lift Off Business Growth Brochure 2016
Lift Off Business Growth Brochure 2016
 
Maarten Korz at the Corporate Startup Summit 2017
Maarten Korz at the Corporate Startup Summit 2017Maarten Korz at the Corporate Startup Summit 2017
Maarten Korz at the Corporate Startup Summit 2017
 
What is Next in Corporate Innovation?
What is Next in Corporate Innovation?What is Next in Corporate Innovation?
What is Next in Corporate Innovation?
 
Growth from innovations and collaboration
Growth from innovations and collaborationGrowth from innovations and collaboration
Growth from innovations and collaboration
 
Hackathons - What, How and Why
Hackathons - What, How and WhyHackathons - What, How and Why
Hackathons - What, How and Why
 
Innovation at Alaska Airlines
Innovation at Alaska AirlinesInnovation at Alaska Airlines
Innovation at Alaska Airlines
 
The Lean Startup - Visual Summary
The Lean Startup - Visual SummaryThe Lean Startup - Visual Summary
The Lean Startup - Visual Summary
 
Anna Lavrova "How to build a mutually beneficial relationships with the clien...
Anna Lavrova "How to build a mutually beneficial relationships with the clien...Anna Lavrova "How to build a mutually beneficial relationships with the clien...
Anna Lavrova "How to build a mutually beneficial relationships with the clien...
 
Design a better business
Design a better business Design a better business
Design a better business
 
Innovation vs. Creativity
Innovation vs. CreativityInnovation vs. Creativity
Innovation vs. Creativity
 
The Lean Start Up
The Lean Start UpThe Lean Start Up
The Lean Start Up
 

Ähnlich wie Lean startup is broken... and how to fix it

Growth Hacking @ Sup de Pub International Track — part 1
Growth Hacking @ Sup de Pub International Track — part 1Growth Hacking @ Sup de Pub International Track — part 1
Growth Hacking @ Sup de Pub International Track — part 1Maxime Pico
 
How to make your corporate management think and act like a startup. (by @boar...
How to make your corporate management think and act like a startup. (by @boar...How to make your corporate management think and act like a startup. (by @boar...
How to make your corporate management think and act like a startup. (by @boar...Board of Innovation
 
Citrix Startup Accelerator for Northwestern Mutual agile and innovation confe...
Citrix Startup Accelerator for Northwestern Mutual agile and innovation confe...Citrix Startup Accelerator for Northwestern Mutual agile and innovation confe...
Citrix Startup Accelerator for Northwestern Mutual agile and innovation confe...John McIntyre
 
Making elephants dance -Lean startup for corporations
Making elephants dance -Lean startup for corporations   Making elephants dance -Lean startup for corporations
Making elephants dance -Lean startup for corporations John McIntyre
 
How to build a startup SLASSSCOM Talk Aug 2015
How to build a startup SLASSSCOM Talk Aug 2015How to build a startup SLASSSCOM Talk Aug 2015
How to build a startup SLASSSCOM Talk Aug 2015Raomal Perera
 
7 must dos turn your side project into a fundable startup.
7 must dos turn your side project into a fundable startup.7 must dos turn your side project into a fundable startup.
7 must dos turn your side project into a fundable startup.Melinda Pang
 
We Can't Build Tomorrow Using Yesterday's Tools - Modern Accelerator
We Can't Build Tomorrow Using Yesterday's Tools - Modern AcceleratorWe Can't Build Tomorrow Using Yesterday's Tools - Modern Accelerator
We Can't Build Tomorrow Using Yesterday's Tools - Modern AcceleratorModern Accelerator
 
We Can't Build Tomorrow Using Yesterday's Tools
We Can't Build Tomorrow Using Yesterday's ToolsWe Can't Build Tomorrow Using Yesterday's Tools
We Can't Build Tomorrow Using Yesterday's ToolsModern Accelerator
 
Presentation to the New Frontiers Entrepreneurs - Nov 2015
Presentation to the New Frontiers Entrepreneurs - Nov 2015Presentation to the New Frontiers Entrepreneurs - Nov 2015
Presentation to the New Frontiers Entrepreneurs - Nov 2015Raomal Perera
 
2010 05 03 Lean Startup Intensive At Web 2 0 Expo Welcome By Eric Ries
2010 05 03 Lean Startup Intensive At Web 2 0 Expo   Welcome By Eric Ries2010 05 03 Lean Startup Intensive At Web 2 0 Expo   Welcome By Eric Ries
2010 05 03 Lean Startup Intensive At Web 2 0 Expo Welcome By Eric RiesEric Ries
 
Final cycles overview jan 2019 with toolkit
Final cycles overview jan 2019 with toolkitFinal cycles overview jan 2019 with toolkit
Final cycles overview jan 2019 with toolkitBryan Cassady
 
Entrepreneurship. Session #1. Idea and realization.
Entrepreneurship. Session #1. Idea and realization.Entrepreneurship. Session #1. Idea and realization.
Entrepreneurship. Session #1. Idea and realization.Artem Berman
 
The innovation Game
The innovation GameThe innovation Game
The innovation GameEXIN Group
 
Live the transformation you want to be_final v
Live the transformation you want to be_final vLive the transformation you want to be_final v
Live the transformation you want to be_final vAndrew Gregoris
 

Ähnlich wie Lean startup is broken... and how to fix it (20)

Growth Hacking @ Sup de Pub International Track — part 1
Growth Hacking @ Sup de Pub International Track — part 1Growth Hacking @ Sup de Pub International Track — part 1
Growth Hacking @ Sup de Pub International Track — part 1
 
How to make your corporate management think and act like a startup. (by @boar...
How to make your corporate management think and act like a startup. (by @boar...How to make your corporate management think and act like a startup. (by @boar...
How to make your corporate management think and act like a startup. (by @boar...
 
Citrix Startup Accelerator for Northwestern Mutual agile and innovation confe...
Citrix Startup Accelerator for Northwestern Mutual agile and innovation confe...Citrix Startup Accelerator for Northwestern Mutual agile and innovation confe...
Citrix Startup Accelerator for Northwestern Mutual agile and innovation confe...
 
Making elephants dance -Lean startup for corporations
Making elephants dance -Lean startup for corporations   Making elephants dance -Lean startup for corporations
Making elephants dance -Lean startup for corporations
 
How to build a startup SLASSSCOM Talk Aug 2015
How to build a startup SLASSSCOM Talk Aug 2015How to build a startup SLASSSCOM Talk Aug 2015
How to build a startup SLASSSCOM Talk Aug 2015
 
7 must dos turn your side project into a fundable startup.
7 must dos turn your side project into a fundable startup.7 must dos turn your side project into a fundable startup.
7 must dos turn your side project into a fundable startup.
 
Genesis Startup Master Class
Genesis Startup Master ClassGenesis Startup Master Class
Genesis Startup Master Class
 
Genesis
GenesisGenesis
Genesis
 
We Can't Build Tomorrow Using Yesterday's Tools - Modern Accelerator
We Can't Build Tomorrow Using Yesterday's Tools - Modern AcceleratorWe Can't Build Tomorrow Using Yesterday's Tools - Modern Accelerator
We Can't Build Tomorrow Using Yesterday's Tools - Modern Accelerator
 
We Can't Build Tomorrow Using Yesterday's Tools
We Can't Build Tomorrow Using Yesterday's ToolsWe Can't Build Tomorrow Using Yesterday's Tools
We Can't Build Tomorrow Using Yesterday's Tools
 
Presentation to the New Frontiers Entrepreneurs - Nov 2015
Presentation to the New Frontiers Entrepreneurs - Nov 2015Presentation to the New Frontiers Entrepreneurs - Nov 2015
Presentation to the New Frontiers Entrepreneurs - Nov 2015
 
Pragmatic Marketer Spring 2016
Pragmatic Marketer Spring 2016Pragmatic Marketer Spring 2016
Pragmatic Marketer Spring 2016
 
The innovation challenge
The innovation challengeThe innovation challenge
The innovation challenge
 
Mejorando en habilidades emprendedoras
Mejorando en habilidades emprendedorasMejorando en habilidades emprendedoras
Mejorando en habilidades emprendedoras
 
2010 05 03 Lean Startup Intensive At Web 2 0 Expo Welcome By Eric Ries
2010 05 03 Lean Startup Intensive At Web 2 0 Expo   Welcome By Eric Ries2010 05 03 Lean Startup Intensive At Web 2 0 Expo   Welcome By Eric Ries
2010 05 03 Lean Startup Intensive At Web 2 0 Expo Welcome By Eric Ries
 
Final cycles overview jan 2019 with toolkit
Final cycles overview jan 2019 with toolkitFinal cycles overview jan 2019 with toolkit
Final cycles overview jan 2019 with toolkit
 
Entrepreneurship. Session #1. Idea and realization.
Entrepreneurship. Session #1. Idea and realization.Entrepreneurship. Session #1. Idea and realization.
Entrepreneurship. Session #1. Idea and realization.
 
The innovation Game
The innovation GameThe innovation Game
The innovation Game
 
Live the transformation you want to be_final v
Live the transformation you want to be_final vLive the transformation you want to be_final v
Live the transformation you want to be_final v
 
Lean management
Lean managementLean management
Lean management
 

Mehr von Nicola Mattina

Urban Roots (an exploration about urban agricolture)
Urban Roots (an exploration about urban agricolture)Urban Roots (an exploration about urban agricolture)
Urban Roots (an exploration about urban agricolture)Nicola Mattina
 
Ecosistemi dell'innovazione e apprendimento
Ecosistemi dell'innovazione e apprendimentoEcosistemi dell'innovazione e apprendimento
Ecosistemi dell'innovazione e apprendimentoNicola Mattina
 
Oltre l'open innovation
Oltre l'open innovationOltre l'open innovation
Oltre l'open innovationNicola Mattina
 
Oltre l'Open Innovation
Oltre l'Open InnovationOltre l'Open Innovation
Oltre l'Open InnovationNicola Mattina
 
Experimental marketing - Blueprint per un framework
Experimental marketing - Blueprint per un frameworkExperimental marketing - Blueprint per un framework
Experimental marketing - Blueprint per un frameworkNicola Mattina
 
Artificial Intelligence for Business - Version 2
Artificial Intelligence for Business - Version 2Artificial Intelligence for Business - Version 2
Artificial Intelligence for Business - Version 2Nicola Mattina
 
Experimental marketing
Experimental marketingExperimental marketing
Experimental marketingNicola Mattina
 
Artificial Intelligence for Business
Artificial Intelligence for BusinessArtificial Intelligence for Business
Artificial Intelligence for BusinessNicola Mattina
 
Case History - Telecom Italia Working Capital 2011
Case History - Telecom Italia Working Capital 2011Case History - Telecom Italia Working Capital 2011
Case History - Telecom Italia Working Capital 2011Nicola Mattina
 
Minimum Viable Product e Smoke Tests
Minimum Viable Product e Smoke TestsMinimum Viable Product e Smoke Tests
Minimum Viable Product e Smoke TestsNicola Mattina
 
Corso DPD Roma 3 - Minimum Viable Products
Corso DPD Roma 3 - Minimum Viable ProductsCorso DPD Roma 3 - Minimum Viable Products
Corso DPD Roma 3 - Minimum Viable ProductsNicola Mattina
 
Corso DPD Roma3 - The Mom Test
Corso DPD Roma3 - The Mom TestCorso DPD Roma3 - The Mom Test
Corso DPD Roma3 - The Mom TestNicola Mattina
 
Corso DPD Roma3 - Value Proposition Canvas
Corso DPD Roma3 - Value Proposition CanvasCorso DPD Roma3 - Value Proposition Canvas
Corso DPD Roma3 - Value Proposition CanvasNicola Mattina
 
Internet. Past, Present and Future
Internet. Past, Present and FutureInternet. Past, Present and Future
Internet. Past, Present and FutureNicola Mattina
 
Value Proposition Design. Create products that drive people crazy
Value Proposition Design. Create products that drive people crazyValue Proposition Design. Create products that drive people crazy
Value Proposition Design. Create products that drive people crazyNicola Mattina
 
Open innovation and the 5 Pillars of a Startup Community
Open innovation and the 5 Pillars of a Startup CommunityOpen innovation and the 5 Pillars of a Startup Community
Open innovation and the 5 Pillars of a Startup CommunityNicola Mattina
 
App, trasformazione digitale e ingegnerizzazione dell'innovazione
App, trasformazione digitale e ingegnerizzazione dell'innovazioneApp, trasformazione digitale e ingegnerizzazione dell'innovazione
App, trasformazione digitale e ingegnerizzazione dell'innovazioneNicola Mattina
 

Mehr von Nicola Mattina (20)

Urban Roots (an exploration about urban agricolture)
Urban Roots (an exploration about urban agricolture)Urban Roots (an exploration about urban agricolture)
Urban Roots (an exploration about urban agricolture)
 
Ecosistemi dell'innovazione e apprendimento
Ecosistemi dell'innovazione e apprendimentoEcosistemi dell'innovazione e apprendimento
Ecosistemi dell'innovazione e apprendimento
 
Oltre l'open innovation
Oltre l'open innovationOltre l'open innovation
Oltre l'open innovation
 
Oltre l'Open Innovation
Oltre l'Open InnovationOltre l'Open Innovation
Oltre l'Open Innovation
 
Experimental marketing - Blueprint per un framework
Experimental marketing - Blueprint per un frameworkExperimental marketing - Blueprint per un framework
Experimental marketing - Blueprint per un framework
 
Artificial Intelligence for Business - Version 2
Artificial Intelligence for Business - Version 2Artificial Intelligence for Business - Version 2
Artificial Intelligence for Business - Version 2
 
Experimental marketing
Experimental marketingExperimental marketing
Experimental marketing
 
Fundraising 101
Fundraising 101Fundraising 101
Fundraising 101
 
Artificial Intelligence for Business
Artificial Intelligence for BusinessArtificial Intelligence for Business
Artificial Intelligence for Business
 
Funnel Marketing
Funnel MarketingFunnel Marketing
Funnel Marketing
 
Case History - Telecom Italia Working Capital 2011
Case History - Telecom Italia Working Capital 2011Case History - Telecom Italia Working Capital 2011
Case History - Telecom Italia Working Capital 2011
 
Minimum Viable Product e Smoke Tests
Minimum Viable Product e Smoke TestsMinimum Viable Product e Smoke Tests
Minimum Viable Product e Smoke Tests
 
Corso DPD Roma 3 - Minimum Viable Products
Corso DPD Roma 3 - Minimum Viable ProductsCorso DPD Roma 3 - Minimum Viable Products
Corso DPD Roma 3 - Minimum Viable Products
 
Corso DPD Roma3 - The Mom Test
Corso DPD Roma3 - The Mom TestCorso DPD Roma3 - The Mom Test
Corso DPD Roma3 - The Mom Test
 
Corso DPD Roma3 - Value Proposition Canvas
Corso DPD Roma3 - Value Proposition CanvasCorso DPD Roma3 - Value Proposition Canvas
Corso DPD Roma3 - Value Proposition Canvas
 
Internet. Past, Present and Future
Internet. Past, Present and FutureInternet. Past, Present and Future
Internet. Past, Present and Future
 
Value Proposition Design. Create products that drive people crazy
Value Proposition Design. Create products that drive people crazyValue Proposition Design. Create products that drive people crazy
Value Proposition Design. Create products that drive people crazy
 
Open innovation and the 5 Pillars of a Startup Community
Open innovation and the 5 Pillars of a Startup CommunityOpen innovation and the 5 Pillars of a Startup Community
Open innovation and the 5 Pillars of a Startup Community
 
App, trasformazione digitale e ingegnerizzazione dell'innovazione
App, trasformazione digitale e ingegnerizzazione dell'innovazioneApp, trasformazione digitale e ingegnerizzazione dell'innovazione
App, trasformazione digitale e ingegnerizzazione dell'innovazione
 
Startup community
Startup communityStartup community
Startup community
 

Kürzlich hochgeladen

How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesThousandEyes
 
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxLoriGlavin3
 
Assure Ecommerce and Retail Operations Uptime with ThousandEyes
Assure Ecommerce and Retail Operations Uptime with ThousandEyesAssure Ecommerce and Retail Operations Uptime with ThousandEyes
Assure Ecommerce and Retail Operations Uptime with ThousandEyesThousandEyes
 
Scale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterScale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterMydbops
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentEmixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentPim van der Noll
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rick Flair
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality AssuranceInflectra
 
Testing tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesTesting tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesKari Kakkonen
 
A Framework for Development in the AI Age
A Framework for Development in the AI AgeA Framework for Development in the AI Age
A Framework for Development in the AI AgeCprime
 
Decarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityDecarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityIES VE
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxLoriGlavin3
 
Connecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfConnecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfNeo4j
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPathCommunity
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 
Manual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance AuditManual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance AuditSkynet Technologies
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 

Kürzlich hochgeladen (20)

How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
 
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
 
Assure Ecommerce and Retail Operations Uptime with ThousandEyes
Assure Ecommerce and Retail Operations Uptime with ThousandEyesAssure Ecommerce and Retail Operations Uptime with ThousandEyes
Assure Ecommerce and Retail Operations Uptime with ThousandEyes
 
Scale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterScale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL Router
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentEmixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
 
Testing tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesTesting tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examples
 
A Framework for Development in the AI Age
A Framework for Development in the AI AgeA Framework for Development in the AI Age
A Framework for Development in the AI Age
 
Decarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityDecarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a reality
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
 
Connecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfConnecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdf
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to Hero
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 
Manual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance AuditManual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance Audit
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 

Lean startup is broken... and how to fix it

  • 1. Lean startup is broken… and how to fix it!
  • 2. March 2018Nicola Mattina - CC BY AT SA What is the lean startup The Lean Startup provides a scientific approach to creating and managing startups and get a desired product to customers' hands faster. The Lean Startup method teaches you how to drive a startup - how to steer, when to turn, and when to persevere - and grow a business with maximum acceleration. Source: http://theleanstartup.com/principles
  • 3. March 2018Nicola Mattina - CC BY AT SA 5 principles 1. Entrepreneurs are everywhere 2. Entrepreurship is management 3. Validated learning 4. Build-Measure-Learn 5. Innovation accounting
  • 5. March 2018Nicola Mattina - CC BY AT SA Scientifically validated learning Startups exist not to make stuff, make money, or serve customers. They exist to learn how to build a sustainable business. This learning can be validated scientifically, by running experiments that allow us to test each element of our vision. Source: http://theleanstartup.com/principles WRONG
  • 6. March 2018Nicola Mattina - CC BY AT SA Scientific method does not validate Scientific Method is about falsifying theories, not about validating them. «No amount of experimentation can ever prove me right. A single experiment can prove me wrong.» Albert Einstein
  • 7. March 2018Nicola Mattina - CC BY AT SA Scientific method is an open process 1. Define a question 2. Gather information and resources (observe) 3. Form an explanatory hypothesis 4. Test the hypothesis by performing an experiment and collecting data in a reproducible manner 5. Analyze the data 6. Interpret the data and draw conclusions that serve as a starting point for new hypothesis 7. Publish results 8. Retest (frequently done by other scientists) Source: https://en.wikipedia.org/wiki/Scientific_method
  • 8. March 2018Nicola Mattina - CC BY AT SA How to fix Don’t pretend lean startup is a scientific method. Instead, it is a fuzzy set of tools that need to be improved to work.
  • 9. Second problem BML loop starts from ideas
  • 10. March 2018Nicola Mattina - CC BY AT SA Ideas are the starting point INEFFICIENT «At its heart, a startup is a catalyst that transforms ideas into products.» Eric Ries, The Lean Startup, pag. 75
  • 11. March 2018Nicola Mattina - CC BY AT SA Ideas are the starting point founders’ fantasies Most of the times, founders’ ideas are wishes based on a poor knowledge and understanding of a problem.
  • 12. March 2018Nicola Mattina - CC BY AT SA How to fix Accept that ideas are the results of a structured and disciplined process that is part of the method to create new products.
  • 13. March 2018Nicola Mattina - CC BY AT SA Design Thinking offers a good framework to generate ideas Empathize Define Ideate Prototype Test Learn about the audience for whom you are designing, by observation and interview. Create a point of view that is based on user jobs and insights. Brainstorm and come up with as many creative solutions as possible. Design Thinking offers a structured process that starts from people instead that ideas. Empathizing with persons means understanding their jobs, pains and gains. This process generally produces better ideas.
  • 14. March 2018Nicola Mattina - CC BY AT SA Jobs to Be Done offers a good theory to understand people «A Job to be Done is the progress that an individual seeks in a given circumstances.» Clayton Christensen, Competing Against Luck, pag. 27
  • 15. Third problem MVP is a confusing idea
  • 16. March 2018Nicola Mattina - CC BY AT SA What the heck is a Minimum Viable Product CONFUSING «The MVP is that version of the product that enables a full turn of the Build-Measure-Learn loop with a minimum amount of effort and the least amount of development time.» Eric Ries, The Lean Startup, pag. 77
  • 17. March 2018Nicola Mattina - CC BY AT SA What the heck is a Minimum Viable Product Why and how do I use a specific technique? • Video • Landing Page • Crowdfunding • Wizard of Oz • Concierge
  • 18. March 2018Nicola Mattina - CC BY AT SA How to fix Acknowledge that a startup create experiments and prototypes to test hypothesis about vision and experience.
  • 19. March 2018Nicola Mattina - CC BY AT SA Vision vs. Experience ExperienceVision
  • 20. March 2018Nicola Mattina - CC BY AT SA Testing the vision Landing page Crowdfunding
  • 21. March 2018Nicola Mattina - CC BY AT SA Testing the experience Mock-upWizard of Oz
  • 22. Nicola Mattina Adjunct Professor Università Roma Tre Co-founder Innovation School of Rome Co-founder Stamplay nicolamattina.it linkedin.com/in/nicolamattina facebook.com/nicolamattina