Bite-Sized Blogging Tips: How to Hook your Readers
Discover how to entice readers to stay on your blog rather than clicking away immediately. If they don't like what they see, they're going to leave.
There are two things to consider this week in order to make your blog appealing in the first instance!
Watch the full video tutorial over on YouTube:
8. Blog Appeal!
One of the most important aspects to consider is
how APPEALING your blog is to look at.
If it’s difficult to read, people are going to bounce
straight off.
9. Points to Consider
➢ SPACE: don’t be afraid to leave plenty of space on
your blog page for an uncluttered look
➢ IMAGES: include images to break up blocks of text.
They’re visually appealing & highly sharable on social media
10. Wade Harman’s blog is beautiful: lots of white space, clear
text and brand colours only.
12. ➢ Sub-headings: keep paragraphs short by using
sub-headings
➢ Bullet points: make your article ‘scannable’ by
including listing facts or key points. Don’t forget …
FACT ➼ The average person only reads
about 20% of the text on a web page
13. ➢ Text size: aim for text between 14 - 16 pixels
➢ Use CAPITALS, bold & italic font for emphasis
15. Quick Reminders
Keep in mind who you’re writing your article for,
i.e. your ‘buying personas
Keep focused & don’t stray off point
Remind yourself how your reader is going to
benefit from your article
16. Contact me for further information or if you have any
queries about your business blog.
Email me for free advice!