Building Your Brand Online 
Six Seconds at a Time

1. nick westergaard | branddrivendigital.com | spring 2015
social spotlight
Vine
Building Your Brand Online
Six Seconds at a Time

2. Photo via Flickr user Steve Snodgrass
What Is Vine?

3. Vine: Social Spotlight
‣ By the Numbers
‣ How Brands Engage
‣ Things to Remember

4. 1
Vine by
the Numbers

5. 40 millionvine users in the first seven months
— smaller but rate is impressive
Source: Twitter

6. 403% growth
between first and third quarters of its first year
Source: Mashable/Statista

7. 12 millionvine videos uploaded to twitter daily
Source: Twitter

8. 100 millionpeople watch vine videos each month
Source: Twitter

9. Over a billion
vine loops are played daily
Source: Twitter

10. 5 Vinesare tweeted every second
Source: Twitter

11. 4xa branded vine video is four times more likely to be
viewed than a regular branded video
Source: comScore

12. 5 tweets/sec
contain a vine link
Source: 7th Chamber

13. 10AM–11AM
are the hours most vines are posted
Source: Buzzfork

14. Micro-Content Matters
Photo via Flickr user melenita2012

16. 2
How Brands
Engage

17. Photo via Flickr user wittco.gmbh
Start Small =
Instagram, Vine

18. “– larry smith, founder of six-word memoir® project
LIMITATIONS
force us to be
more CREATIVE.”

19. Photo via Flickr user clasesdeperiodismo

21. Smaller Increments of Strategy

22. Smaller Increments of Strategy

23. #WantNewCar
the first day of honda’s vine campaign brought the
car brand 1,020 new followers (compared to its 6-
mo. avg. of 242 new followers) and 2,292 mentions.
Source: Socialbakers

24. Helping Customers in Six Seconds

25. Short-Form Content

26. Build Larger Fires from Vine Tinder

27. 3
Things to Remember
About Vine

28. Vine Measurement
‣ Total followers
‣ Revines
‣ Total brand mentions
‣ Sentiment (+/- talk about your brand)
‣ Reply ratio (what % are replies)
‣ Profile views
‣ Number of clicks per tweet
‣ Engagement by day/time
‣ Referring links on site

29. Which Brands Do You Follow?

30. nick westergaard | branddrivendigital.com | 2015
BRAND DRIVEN digital
Questions?
blog: branddrivendigital.com
podcast: onbrandpodcast.com
twitter: @nickwestergaard