1. BRAND DRIVEN digital
nick westergaard | branddrivendigital.com | spring 2013
Strategy First
How Social Media Objectives Impact
Social Media Outcomes
4. Today - Strategy First: How Social
Media Objectives Impact Outcomes
‣ Setting the Stage
‣ Outcomes: Why Strategy Matters
‣ Getting Started with Social Strategy
‣ Social Strategy Boot Camp
27. Unpacking the “Serving Men”
‣ WHY are we doing this? — Business objective
‣ WHAT are we doing? — Something with social media*
‣ WHEN does this happen? — Timing
‣ WHERE does this happen? — Offline & online space
‣ WHO does this involve? — Personnel
‣ HOW do we get it done? — Tools
* Are you sure it has to be social media?
29. 5 Uses of Social Media
‣ Branding
‣ Sales
‣ Market Research
‣ Customer Service
‣ Lead Generation
30. No BS 7 Uses of Social
‣ Brand Awareness
‣ Protect Brand Reputation
‣ Enhance Public Relations
‣ Build Community
‣ Enhance Customer Service
‣ Facilitate Research and Development
‣ Drive Leads and Sales
31. ‣ Branding
‣ Building a Community
‣ Public Relations
‣ Market Research
‣ Customer Service
‣ Leads & Sales
The 6 Things Social Media Can Do
33. Des Moines - April 11th
Science Center of Iowa
REGISTER NOW >>
SocialStrategyBootCamp.com
Promo Code: DSMsocialPhoto via Justin Tedford Photography
35. nick westergaard | branddrivendigital.com | spring 2013
BRAND DRIVEN digital
Questions?
blog: branddrivendigital.com
podcast: worktalkshow.com
twitter: @nickwestergaard