Martal Group - B2B Lead Gen Agency - Onboarding Overview
Content Marketing 201
1. nick westergaard | branddrivendigital.com | 2015
BRAND DRIVEN digital
Content Marketing 201:
The Content Mindset
Why Content Marketing Is More Important than Ever
and What You and Your Team Can Do About It
5. Content Marketing 201
‣ The Content Marketing Landscape
‣ What Makes Great Content
‣ Everyone’s a Publisher (and What That Means)
‣ That’s Cool But It Won’t Work for Us
‣ Planning Your Content Strategy
10. “
– eric schmidt, executive chairman, google
EVERY TWO DAYS
we create as much
information as we
did from the dawn
of civilization to
up until 2003.
17. Over 50%
of content marketers lack a documented content
strategy — includes b2c, b2b, & non-profit sectors
Source: Content Marketing Institute/MarketingProfs
18. Nearly 70%
of content marketers have someone to oversee
content marketing — includes b2c, b2b, & non-profit
sectors
Source: Content Marketing Institute/MarketingProfs
19. Over 41%
of content marketers are producing more content
than last year — includes b2c, b2b, & non-profit
sectors
Source: Content Marketing Institute/MarketingProfs
23. Brand
Awareness
was the top organizational goal for content in the
b2c and b2b sectors while fundraising was top for
non-profits
Source: Content Marketing Institute/MarketingProfs
24. Web Trafficwas the top form of content measurement in the
b2c and b2b sectors while increased funding was
top for non-profits
Source: Content Marketing Institute/MarketingProfs
70. Make Your Content More Shareable
‣ Ask Them to Share!
‣ Provide Sharing Icons/Options — Numerous
‣ Include Tweetable Passages/Links
‣ Incentivize Sharing — Additional Content, Contest
‣ Measuring Sharing with bit.ly