How your Museum can Win
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The document discusses how museums can survive and succeed in the digital world. It argues that museums should not view digital strategies as separate, but should have an overall strategy that incorporates how modern audiences experience culture. A museum's mission statement, policies, staff, services, business model, communications, facilities, and culture all need to support this overall strategy and be relevant to how people engage with information today. By focusing on serving today's digital, mobile, and socially connected consumers and making the most of opportunities in the digital space, museums can remain great cultural institutions for current and future audiences.
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How your Museum can Win
- 1. How can museums survive in a digital future? Nick Poole, CEO, Collections Trust
- 2. Nick Poole, CEO, Collections Trust
- 3. Nick Poole, CEO, Collections Trust
- 4. Nick Poole, CEO, Collections Trust
- 5. How can your museum win? Nick Poole, CEO, Collections Trust
- 6. Almost every question about how museums can succeed in the digital world is best answered by taking the ‘digital’ out of it.
- 7. Let’s talk about modern life.
- 15. TECHNOLOGY LIFESTYLE MICRO- ETHICAL GLOBAL NICHE MEDIA SCIENCE ENVIRONMENT BUSINESS HEALTH POLITICS
- 19. What does all this mean for your museum?
- 20. Let’s talk about your museum.
- 22. MISSION
- 28. MISSION POLICIES & PLANS STAFF SERVICES BUSINESS MODEL COLLECTIONS FACILITIES
- 29. MISSION POLICIES & PLANS STAFF SERVICES BUSINESS MODEL COMMUNICATIONS COLLECTIONS FACILITIES
- 30. MISSION POLICIES & PLANS STAFF SERVICES BUSINESS MODEL COMMUNICATIONS COLLECTIONS FACILITIES CULTURE
- 31. MISSION The Mission Statement of your museum needs to state how what you do is relevant and useful to the way the world is now... You don’t need a separate Digital Strategy – you need a Strategy that encompasses the way modern consumers experience culture.
- 32. POLICIES Your institutional policies (especially those around copyright & re-use) need actively to support your Mission. If your Mission is commercial, then lock your licenses down. If your Mission is public, then open them up. If your Mission is a messy combination of the two, don’t expect Copyright to sort it out.
- 33. STAFF If your people are not digitally-literate, your organisation won’t be either.
- 34. SERVICES Your customers are physical, digital, intellectual, mobile and social. So that’s what your services should be.
- 35. BUSINESS MODEL What’s your business model today? That’s what it is on the Internet.
- 36. COMMUNICATIONS Your customers are digitally promiscuous – they go everywhere. So that’s where you need to go to reach them.
- 37. COLLECTIONS Collections are physical, digital and intellectual. That stuff you do with physical collections (documentation, conservation, curatorship, research, movement, prioritisation)? That’s what you need to do with your digital collections.
- 38. FACILITIES Your customers are connected. If you give them electricity, wifi, coffee & space, they will love you more. (And don’t agonise about whether a visitor looking at a screen is still a visitor – they’re just as engaged as one standing in front of a painting, possibly more so)
- 39. CULTURE Under all the ‘Digital’ stuff, the real change is cultural. Children and young people are modelling the world they demand to live in, which includes art, solitude, reflection and expertise. An open, reflective, playful and supportive culture for your museum will lead to experiences that people love.
- 40. A great digital museum is simply a great museum that is designed around the way people live now.
- 41. THANKYOU! Nick Poole CEO, Collections Trust @NickPoole1 www.collectionslink.org.uk www.slideshare.net/nickpoole