1. Location Based Marketing
Doug Chisholm – Rippll

2. How?
Thanks to 3G, Wi-Fi and GPS location data is readily available on mobile

3. Location in apps
Location has revolutionised the consumer app
space... time for advertisers to join the party

4. The check in
Loyalty
When you are already at a venue, encouraging you to check in
Early focus of location was here...

5. Driving Beyond thenew customers
footfall – check in
Focus now on driving footfall to a venue

6. Location based SMS
Introducing Rippll

7. Location based map ads
Introducing Rippll

8. Location at Wi-FiRippll
Introducing hotspots

9. Location in apps and advertising
Introducing Rippll

10. Store targeted
Pure Geo

11. Lifestyle targeted
Geo-Optimised Ads
Standard ad
Location based version, around
football grounds

12. Maps inside mobile ads
Rippll Formats

13. Case study
Case Study
• 300% uplift in CTR using store targeted ads
• Stats delivered by store:
– London Coventry Street was the best performing store

14. PUSH Messaging

15. The future of location
Future trends

16. Location Based Marketing
Doug Chisholm – Rippll