1. “Buying lists of mobile
numbers is not acceptable”
3rd October 2011

4. Do you read the small print?

5. You should.

6. Opt in’s
“Implied”
“Soft”
Numbers need qualifying!

7. Lazy
marketing

8. Gameshow

9. What did you
have for
breakfast?

10. 07785
395 615

11. Winner!

12. What have
we learnt?

13. Attention
Interest
Desire
Action

14. Data!

15. It’s easy!

16. It’s all about...

17. - Engagement
- Relationship
- Database

18. V

25. V

26. V

30. 3 things…

31. SUMMARY
Summary
HEADS DOWN, IT’S A SUPER
COMPUTER care
• Treat with
HEADS UP, IT’Speople
• Engage with A SUPER REMOTE
LITTLE ACTIONS CAN
• Build a database that is effective
CAUSE GIANT EFFECTS
IT’S NOT ONLY ABOUT HOW
CREATIVE WORKS ON MOBILE BUT
HOW MOBILE WORKS WITH
CREATIVE