Marketing to 100% of devices with convergence and divergence

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mobilesquared Ltd

Technology Business

Marketing to
100% of devices
Kieran Bourke | Head of Mobile | Mobext | Sept 2011

It’s time Jim but not as we know it...

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...before you...

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Tomorrow’s iPhone 5 may be a huge leap

• Updates delivered OTA

• NFC?

• Wallet?

• iCloud?

As will the 2012 tablet explosion

• A6 Quad-core Processor as powerful as any high-end desktop
• Wireless charging technology
• Multi-touch gesture technology
• iCloud technology
• 5MP camera with 1080p or 720p video recording quality of 60 frames
per second.

Convergence v Divergence

Source: Rob Manson-Mobile Online Business

The New Divergence Opportunity

Source: Rob Manson-Mobile Online Business

The New Divergence Opportunity

• In-Car Commerce
• TV Commerce

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Marketing to 100% of devices with convergence and divergence

1. Marketing to 100% of devices Kieran Bourke | Head of Mobile | Mobext | Sept 2011

3. It’s time Jim but not as we know it... Receive permission ...before you... ask for it

4. QUANTUM MACE

5. The consumerism of physics

6. And new ways to engage

7. Is changing our device relationships

8. And how we feel about them

9. Tomorrow’s iPhone 5 may be a huge leap • Updates delivered OTA • NFC? • Wallet? • iCloud?

10. As will the 2012 tablet explosion • A6 Quad-core Processor as powerful as any high-end desktop • Wireless charging technology • Multi-touch gesture technology • iCloud technology • 5MP camera with 1080p or 720p video recording quality of 60 frames per second.

11. E-Readers will tease the early majority

12. Browsers will become pervasive

13. Mobile screen hours will ramp

14. 39,000 device profiles

15. Will convergence simplify permission ?

16. Convergence – HTML5

17. Convergence –Transcoding Engines

18. Convergence - Smart Web Apps It

19. Convergence - The Cloud

20. Divergence - Apps It

21. Divergence - OS

22. Divergence - The internet of things