Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Pbm hoopz akash_sureka
1. HOOPZ
H
HOOPZ
Permission Based Marketing
Indian Perspective
Akash Sureka
MD & CEO
Hoopz Planet Info Pvt Ltd
2. HOOPZ
Agenda
Marketing Channels
Do Not Call Register
Permission Based Marketing – Quick India
Snapshot
Gaps & Repercussions
Hoopz™ Planet Info Pvt. Ltd.
3. HOOPZ
Marketing Channels
Emails
Bulk and Targeted
Bulk SMS (Rural penetration)
Bulk
Post Sales Customer Retention
Print
Brochures
Media
Customer Care calls
Web
Television
Social Networking
4. HOOPZ
Do Not Call Register
Limited to SMS, Customer care calls
Promotional Only
Filtered if consumer registered with DND
(Do Not Disturb)
5. HOOPZ
Permission Marketing – India Snapshot
Wide non permission marketing
Bulk SMS
Bulk Emails
Mass Reach
Non Contextual
More consumers opting for DND
Bulk Emails going to Spams
Brands losing ROI and campaign Effect
Consumers Negativity Growth towards campaigns
6. HOOPZ
Permission Marketing – India Snapshot
Low Permission Marketing
Hard copy Forms, q&a, web
Bluetooth
Interactive Games
Post Sales product updates
Discounts & Coupons (Most Effective)
Low volume reach
High loyalty and participation
Non Contextual
Males more responsive
7. HOOPZ
Gaps
No agreement/Opt In channel from consumer
Bulk SMS
Bulk Emails
More consumers opting for DND
Bulk Emails going to Spams
Brands losing ROI and campaign Effect
Not well defined or Missing Link/channel wrt
Advertiser for Permission Marketing for consumer
Agreement/Opt In
9. HOOPZ
Hoopz™ - What does it do? (Solution – Patent Pending)
Provide real time contextual flash/digital advertisement & Information based
on keyword of ANY content in ANY software application – consumer is
watching/listening on ANY device - without modification of/interface to
application or content or without tie ups but with complete Consumer
Permissions !
MyAd™: Buy Homes
in Bay Area at 1141 MyAd™: New IceCream Flavor from Kraft:
USD per sq.ft. MyAd™: Make Love Tips from Dating site: Teachers
MyAd™: New iPhone OS Fortune at
needed in New York
X
4.1 launch from Apple: XX
Venetian, las
vegas
Facebook/Twitter
MyAd™: New Book from John Grisham: MBA from X MyAd™: New Burger menu from X
Wharton: Space available in New York McDonalds: New book “Run” arrival on
Amazon: BoAmerica Deposit 7.5%
SMS/EMAIL/MMS Browser/Search Engine/eBook
PPT/Doc/XLS
10. HOOPZ
New world of Consumer Permission
Marketing
Hoopz™ Makes Consumers new Publishers !
Makes easy for Brands for Permission Marketing !