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CONTENT 
GOT 
NEEDS?
ReThinking Maslow 
In The Age 
Of Social Marketing: 
Exploring Content’s 
5 Social Needs 
Listly
1 InTeRnEt FoOd = TrAfFiC 
SeLf 
EsTeEm 
LoVe 
SaFeTy 
PhYsIoLoGiCaL 
PhYsIoLoGiCaL nEeDs 
Be hEaRd 
Be SeEn 
Be FoUnD 
Listly
Listly 
PhYsIoLoGiCaL nEeDs 
InTeRnEt FoOd = TrAfFiC 
Be SeEn 
SeLf 
EsTeEm 
LoVe 
SaFeTy 
Be FoUnD 
Be hEaRd 
AdD AuDiO 
AdD ViDeO 
AdD ImAgEs 
OvErLaY TeXt & QuOtEs 
CoMmUnIcAtE vIa iNfOgRaPhIcS 
TeXt (tHe rOoT oF aLl dIsCoVeRy] 
TiTlE (ThE HoOk tO SoCiAl ShArInG] 
TaGs / CaTeGoRiEs & KeYwOrKs (tHe aNcHoRs) 
PhYsIoLoGiCaL
LiNk& 
EmBeD 
SoCiAl MaTh 
OwN yOuR HoMe 
SeLf 
EsTeEm 
LoVe 
SaFeTy 
PhYsIoLoGiCaL 
SaFeTy nEeDs : 
2 BuIlD YoUr CoNtEnT ShElTeR(s) 
Listly
SaFeTy nEeDs : 
BuIlD YoUr CoNtEnT ShElTeR(s) 
LiNk & EmBeD 
SeLf 
EsTeEm 
LoVe 
SaFeTy 
SoCiAl MaTh 
OwN yOuR 
HoMe 
gRoW 
rOoTs & 
oUtPoStS 
JuGgLe OwNeD [0], 
EaRnEd[e] & ShArEd[s] MeDiA 
PaId = $ bUdGeT - $ [O +E +S.] MeDiA 
GaThEr yOuR cOnTeNt oN yOuR bLoG 
OwNeD MeDiA iS tHe cOrNeRsToNe oF sAfEtY 
PhYsIoLoGiCaL 
Listly
FoStEr 
cOmMuNiTy 
tHiNk GeNeRoSiTy 
aSsEmBlE yOuR ArMy 
SeLf 
EsTeEm 
LoVe 
SaFeTy 
PhYsIoLoGiCaL 
LoVe & BeLoNgInG : 
3 CoZy CoNtEnT / SoCiAl CaMpFiRe 
Listly
LoVe & BeLoNgInG : 
CoZy CoNtEnT / SoCiAl CaMpFiRe 
SeLf 
EsTeEm 
LoVe 
SaFeTy 
tHiNk 
GeNeRoSiTy 
aSsEmBlE 
yOuR ArMy 
FoStEr 
cOmMuNiTy 
bE 
sEeN aS a 
cOnNeCtOr 
HeLp pEoPlE wHo’s 
wOrK yOu lIkE 
HeLp oThErS fOr nO gAiN 
ExPlOrE uP & dOwN yOuR vAlUe cHaIn 
Listly 
WhO ArE yOuR cUsToMeRs? yOuR sUpPlIeRs? 
PhYsIoLoGiCaL 
InVoLvE pEoPlE tO sHaPe aNd sHaRe yOuR sToRy
EsTeEm : 
4 SeCuRiTy & StAtUs 
BuIlD 
CoNfIdEnCe 
ThAnK & CoNnEcT 
iNvOlVe pEoPlE tO sHaRe yOuR sToRy 
SeLf 
EsTeEm 
LoVe 
SaFeTy 
PhYsIoLoGiCaL 
ShArEd ViSiOn 
Listly
EsTeEm : 
SeCuRiTy & StAtUs 
SeLf 
EsTeEm 
LoVe 
SaFeTy 
ThAnK & 
CoNnEcT 
ShArEd 
ViSiOn 
BuIlD 
CoNfIdEnCe 
vIa 
SoCiAl 
PrOoF 
ThAnK yOuR aRmY 
CoNnEcT pEoPlE wHeN yOu 
sEe vAlUe & cOmMoN iNtErEsT 
ShArE yOuR vIsIoN & yOuR gOaLs 
Listly 
sHaRe yOuR aChIeVeMeNtS & mIlEsToNeS 
PhYsIoLoGiCaL 
hElP pEoPlE fInD yOu bY yOuR sHaReD vAlUeS/pAsSiOnS
SeLf-aCtUaLiZaTiOn : 
5 cOmMuNiTy & CoNtEnT bElOnGiNg 
Be 
YoUr BeSt 
hElP pEoPlE fInD yOuR bY yOuR sHaReD vAlUeS 
SeLf 
EsTeEm 
LoVe 
SaFeTy 
PhYsIoLoGiCaL 
SeEk MaStErY 
FiNd yOuR RoLe 
Listly
SeLf-aCtUaLiZaTiOn : 
cOmMuNiTy & CoNtEnT bElOnGiNg 
SeLf 
EsTeEm 
LoVe 
SaFeTy 
SeEk 
MaStErY 
FiNd yOuR 
RoLe 
Be YoUr 
BeSt 
LeT 
cOnTeNt 
bEtTeR iTsElF 
lEaRn fRoM yOuR 
cReAtIoN eXpErIeNcE 
LeArN fRoM yOuR cOmMuNiTy 
WhAt rOlE wIlL yOuR cOnTeNt PlAy? 
FiNd yOuR cOnTeXt & YoUr TiGeR 
eXpReSs yOuRsElF tO fUlL eFfEcT 
PhYsIoLoGiCaL 
Listly
Listly 
Meet your content & your 
community needs needs with 
collaborative, embeddable lists 
Self-Actualization 
Esteem 
Love & Belonging 
Safety 
Physiological 
Find your 
role, perhaps 
as a curator, creator 
or community leader. Then 
master your niche/art together. 
Lists are an open way to share 
your passions. Letting people help 
gives status & builds bonds. 
Let people embed your lists & 
contribute to foster community & 
help build an army of fans. 
Create Listly lists to embed on your 
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