2. EFFECTIVENESS OF
BUSINESS THROUGH
SOCIAL NETWORKING
SITES

3. INTRODUCTION
• A human social network can be a group of
friends living within a city, or a group of
college classmates who remain in frequent
contact socially. It can also be a group formed
specifically to accomplish a set of tasks over
time.

4. HISTORY
• In 1994 yahoo released Geocities to connect
the people within the city.
• In 1995 Theglobe.Com was launched that
allowed the users to interact based on the
interest.
• Instant messaging started in 1997 with AOL
instant messaging and Sixdegrees.Com

5. • The new millennium saw many new sites like
friendster, myspace, linkedin,
facebook(however it was not opened to the
world until 2009),twitter and so on.

6. SOCIAL NETWORKING SITES
• We define social networking sites as web
based services that allow individuals to
Construct a public profile within a bounded
system, articulate a list of other users with
whom they share a connection, and view and
traverse their list of connections and those
made by others within the system. The nature
and nomenclature of these connections may
vary from site to site.

7. • Social networking sites is all about connecting
with people. We can connect with friends,
family, acquaintances, same interest groups,
follow fan pages and also connect with
customers.
• There are 201 active SNS around the world.

10. Top 10 SNS
1. Facebook
2. Twitter
3. Linkedin
4. Youtube
5. Hi5
6. Skyrock
7. Friendster
8. 51.com
9. Orkut
10.MySpace

11. • Social media marketing refers to the process of
gaining website traffic or attention through
social media sites.
• Social media marketing programs usually centre
on efforts to create content that attracts
attention and encourages readers to share it
with their social networks.

12. • A corporate message spreads from user to
user and presumably resonates because it
appears to come from a trusted, third-party
source, as opposed to the brand or company
itself.
• Hence, this form of marketing is driven by
word-of-mouth, meaning it results in earned
media rather than paid media.

13. SOCIAL MEDIA TOOLS
• The business people are mainly concentrating
on the SNS to market their business.
• To promote the various activities about the
business, product or the service SNS is the
main technique used by the marketers.
• Small or big, starter or renowned the
marketers are mainly concentrating on the
Facebook, Twitter, Linkedin and blogs.

14. Facebook
Started on Feb 4, 2004 and was opened to the
world in 2009.
Now it has about 1.2 billion users.
Facebook allows the users to LIKE the page the
businesses have created.
It allows users to share photos, videos and no
longer descriptions.
It also allows the users to link back to twitter page.
Today, brands increase fan counts on average of 9%
monthly.

15. Twitter
Is the 2nd largest SNS with 300+ million users.
57% of all twitter Indian users have joined in less a
year!
Products are promoted through twitter explained in
short messages. They appear on follower’s home
pages. They can be linked to product’s website,
facebook profile etc so as to interact about the
product online.
This interaction creates loyal interaction between
the product and the individual.

16. Linkedin
Stands for its professional status.
It has 135+ million users globally most belonging
to the age group of 25- 34.
It provides opportunity to generate sales leads
and business partners.
A page can be created for the product where the
company can promote and interact with
customers.

17. Blogs
A site in which individual or group of users
record opinions, information on regular basis.
Companies that recognize the need of
information, originality and accessibility
employ blogs to make their products popular
and unique and ultimately reach out to
customers who are privy to social media.
It can be linked to and from SNS.

18. Most Popular Social Media Tools
100
92
90 86
84
78 79
80 77
72
70 68
60
50 2009 in %
2012 in %
40
30
20
10
0
Facebook Twitter Linkedin Blogs

19. Number of accounts
30
27
25
25 24 24
23
21
20
16
15
13
11 11 Facebook
10 10 10
10 Twitter
8
5
0 0
0

20. 90% use Social Media for business.
93% said Social Media is important for their business.

21. Benefits to the marketers
• When a survey was conducted about the
benefits the business get, most of replied
that, Business exposure was the foremost
thing that they got leaving the increase in
sales component in the last position.

22. Social Media Marketers Primary Benefits
43%
88%
49%
Business Exposure
Increased Traffic
Improved search
Created new partnership
Generated qualified leads
53%
Reduced marketing expenses
72%
Improved sales
56%
62%

23. • Researchers revealed that the businesses
using the SNS from 3 years had an increased in
traffic, quality leads and sales.

24. Marketers using Social Media Marketing for 3years
72%
91%
Increased traffic
Improved quality leads
Improved sales
79%

25. Marketer's method of measuring social media marketing success
18%
25% 60%
likes
retweeting, sharing n reposting
qualified leads of social media
time spent with brand content
30% increased sales
brand awareness
39%
35%

26. Video marketing through SNS
• Apart from the normal marketing, video
marketing through the SNS is increasing at a
great pace, so as to make the customers
aware of the product and service attribute.
• A survey revealed that in 2012 marketers will
be using the SNS for sharing videos instead of
posts and images.

27. Expansion of Video Marketing
61%
77%
Youtube
Facebbok
Blogs
73% Twitter
Linkedin
75%
75%

29. THANK YOU!!