Bluetooth low energy technology allows for simple health monitoring devices to connect to apps and the internet, making mobile health a realistic option for consumers. However, mHealth faces challenges in finding successful business models, as it will likely cost more than traditional healthcare, doctors may resist losing control, and many patients just want quick fixes rather than ongoing involvement in their health. Some potential models include engaging interested patients to provide feedback, targeting consumers worried about health, or directly monitoring and dispensing medications to bypass doctors. Overall, the mHealth industry needs business models that think like patients rather than doctors.