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Brands and the Social Web
     HOW AND WHY
SOCIAL NETWORKS
SOCIAL NETWORKS

   REALTIME
COMMENTING
    SHARING
LIFE STREAMING
REALTIME

 COMMENTING
    SHARING
LIFE STREAMING
REALTIME GRAPH
REALTIME GRAPH
WHAT DOES THIS
 MATTER TO A
  BRAND????
TRUST
TRUST

HOW CONSUMERS TRUST SOURCES OF
  INFORMATION ABOUT PRODUCTS
TRUST

INFORMATION AT ONLINE
                         50%
CONSUMER OPINION SITES
TRUST

AN ONLINE REVIEW
                   30%
  BY A BLOGGER
TRUST


  OPINION OF A FRIEND
                           83%!!
WHO HAS USED THE PRODUCT
has made $1 million revenue on
HOW?
Brands And The Social Web
WORKING INSIDE THE NETWORK




      ENGAGE
TARGET




NEED TO BE RELEVANT
HAPPENING
WITH OR WITHOUT YOU
HAPPENING
WITH OR WITHOUT YOU




  DONT BE SCARED!
EXAMPLE
EXAMPLE
EXAMPLE
EXAMPLE
HAVE 50+ TWITTER ACCOUNTS
DEDICATED 20%
OF PR BUDGET TO SOCIAL MEDIA
ALREADY DOING IT
BLOGGING
NICK HALSTEAD
 Founder & CEO
 fav.or.it Ltd
twitter.com/nickhalstead

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Brands And The Social Web

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