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User Experience Utopia
Nick Finck, April 15, 2009
Use #uxutopia when commenting on twitter




                                           Minnesota Interactive Marketing Association - Minneapolis
?
Who the f#@k is this
      dude?


          Minnesota Interactive Marketing Association - Minneapolis
Nick Finck
• Principle & Director of User Experience at Blue Flavor
• Based in Seattle, Washington
• Over 13 years of experience working in the web field
• Projects: Adobe, Cisco, CitiBank, Converse, FDIC,
 HP, IBM, Intel, Microsoft, Oprah, PBS, Peet’s Coffee

• Former publisher of Digital Web Magazine




                                      Minnesota Interactive Marketing Association - Minneapolis
?
What makes a good
 user experience?


        Minnesota Interactive Marketing Association - Minneapolis
Facets of the User Experience




Peter Morville, Semantic Studios, June 21st, 2004
Usable

WellsFargo.com   WaMu.com
Usable

WellsFargo.com   WaMu.com
Usable

WellsFargo.com   WaMu.com
Usable

WellsFargo.com   WaMu.com
Findable
Wikipedia.org search   Target.com help search
Credible
BestBuy.com    Frys.com
Accessible
Safeway.com                                           Costco.com




Target Settles Accessibility Lawsuit for $6 Million
Accessible
Safeway.com                                           Costco.com




                                                $6 Million loss

Target Settles Accessibility Lawsuit for $6 Million
Desirable

                 Apple                                Google
                iPhone                                Android




AdMob Mobile Metrics, February 2009
Ben de Castella, Next Level Ideas, April 12th, 2009
Desirable

                 Apple                                Google
                iPhone                                Android
      5% of SmartPhone
          Market Share

     50% of SmartPhone
             Web Traffic

      72% customer sat




AdMob Mobile Metrics, February 2009
Ben de Castella, Next Level Ideas, April 12th, 2009
Desirable

                 Apple                                Google
                iPhone                                Android
      5% of SmartPhone                                SmartPhone Market
          Market Share                                Share TBD

     50% of SmartPhone                                5% of SmartPhone
             Web Traffic                               Web Traffic

      72% customer sat                                customer sat TBD




AdMob Mobile Metrics, February 2009
Ben de Castella, Next Level Ideas, April 12th, 2009
Useful
CrumplerBags.com
Useful
Timbuk2.com
Valuable
                                                                Macys.com




                                                                Zappos.com




Jared Spool, UIE, The $300 Million Button, January 14th 2009.
Valuable
                                                                Macys.com



                                                                    $300 Million
                                                                    increase in
                                                                    sales


                                                                Zappos.com




Jared Spool, UIE, The $300 Million Button, January 14th 2009.
?
Where are we
 headed?


      Minnesota Interactive Marketing Association - Minneapolis
Interface & Devices
     Innovation


         Minnesota Interactive Marketing Association - Minneapolis
Minnesota Interactive Marketing Association - Minneapolis
Device Independent
97bottles.com                     yelp.com




website                           website




                 iPhone website              Mobile website   iPhone App
Innovation




   Pedometer   Nike+
Minnesota Interactive Marketing Association - Minneapolis
Minnesota Interactive Marketing Association - Minneapolis
Minnesota Interactive Marketing Association - Minneapolis
Minnesota Interactive Marketing Association - Minneapolis
User Experience Utopia
User Experience Utopia
Photo courtesy of Microsoft
Photo courtesy of Microsoft
Photos courtesy of Yanko Design. Designs by Fiona McAndrew & Conor Fallon
?
What milestones
must we pass?


       Minnesota Interactive Marketing Association - Minneapolis
We need to fail more




          Minnesota Interactive Marketing Association - Minneapolis
Failure is not falling
down, failure is not
     getting up.

           Minnesota Interactive Marketing Association - Minneapolis
!
Michael Jordan failed to make his varsity
            basketball team
Albert Einstein's teacher described him as
              quot;mentally slowquot;
Walt Disney went bankrupt several times



                     Minnesota Interactive Marketing Association - Minneapolis
Coming together


       Minnesota Interactive Marketing Association - Minneapolis
It is not about us, it is
    about the users!


            Minnesota Interactive Marketing Association - Minneapolis
Photo by Dirk Borchers
http://www.flickr.com/photos/dirkborchers/495659224/
Photo by Jenny Morros
http://www.flickr.com/photos/13799732@N08/1411680967/
Photo by Rion Nakaya
http://www.flickr.com/photos/rion/47437262/
Building a future


        Minnesota Interactive Marketing Association - Minneapolis
Education




  The Information Architecture Institute
Mentor program


       Minnesota Interactive Marketing Association - Minneapolis
Photo by Dan Buczynski
http://www.flickr.com/photos/macwagen/225493960/
Relax, there is a map!




Peter Morville and Jeffery Callender
...and Books!
Thank you!



     Minnesota Interactive Marketing Association - Minneapolis
Thank you!

Remember, comment on twitter with #uxutopia




                     Minnesota Interactive Marketing Association - Minneapolis
?
Questions?


     Minnesota Interactive Marketing Association - Minneapolis
User Experience Utopia
Nick Finck
nick@blueflavor.com
Blue Flavor - http://blueflavor.com
Personal - http://nickfinck.com




                       Minnesota Interactive Marketing Association - Minneapolis

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