User Experience Utopia (Atlanta)
User Experience Matters As our industry matures, we are starting to see a cataclysmic change in how we work within each of our fields. Information architecture, interaction design, visual design, usability, accessibility, content, and marketing are colliding to form a better and more valuable user experience. Interaction is no longer an afterthought, overshadowed by visual design. "Just getting noticed" on the web is no longer sufficient - what you produce will now be judged by the value of your information and the ease of your experience. Today, users reign supreme. Now's the time to ask the tough questions: Are you properly investing resources, energy, and time in your user experience? Do you really, like really, know what your users want and need? How are you planning for the future? In this presentation, we'll explore the seven characteristics of good user experience, where technology and innovation are taking the interactive industry, and what milestones we'll pass along the way. What will I get of this session? * A sense of where user experience is headed * Knowledge of how context impacts the user experience * An understanding of how new technologies are changing both context and user experience Who should attend? * User experience professionals * Marketing executives and managers * Online community managers * Web designers and web developers * Others who want to learn about user experience design About Nick Finck Nick is a user experience professional who has dabbled in the web for over a decade. He specializes in information architecture, interaction design, usability and user research. Nick has created web experiences for Fortune 50 and 500 companies including Adobe, Boeing, Blue Cross / Blue Shield, Cisco, CitiGroup, FDIC, Harpo, HP, IBM, Microsoft, PBS, Peet’s Coffee, University of Denver, and others. He lives and plays in Seattle, Washington, where he’s the Principal and Director of User Experience at Blue Flavor, a web design company that focuses on creating web experiences.
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User Experience Utopia (Atlanta)
- 1. User Experience Utopia Nick Finck, February 25, 2010 Atlanta Web Design Group
- 2. #awdg Use this when you comment on Twitter about this talk Atlanta Web Design Group
- 3. ? Who the f#@k is this dude?
- 4. Nick Finck Principal & Director of User Experience ‣ Over 15 years of experience working in the web field ‣ Has worked with Adobe, Boeing, CBS, Cisco, CitiGroup, Comcast, FDIC, HP, IBM, & Microsoft ‣ Co-organized and curated more than 10 national & international web conferences & events ‣ Judged the Webby’s & several other web awards ‣ BlueFlavor.com ‣ Former publisher of Digital Web Magazine ‣ NickFinck.com ‣ Expertise in information architecture, interaction design, & usability
- 5. ? What makes a good user experience?
- 6. Facets of User Experience Peter Morville, Semantic Studios, June 21st, 2004
- 7. Usable WellsFargo.com WaMu.com
- 8. Findable Wikipedia.org search Target.com help search
- 9. Credible BestBuy.com Frys.com
- 10. Accessible Safeway.com Costco.com $6 Million loss Target Settles Accessibility Lawsuit for $6 Million
- 11. Desirable Apple Google iPhone Android 14.4% of SmartPhone 3.9% of SmartPhone Market Share Market Share 54% of SmartPhone 27% of SmartPhone Web Traffic Web Traffic 83/100 customer sat 77/100 customer sat Gartner, February 23rd, 2010 CFI Group, September 30th, 2009
- 14. Valuable Macys.com $300 Million increase in sales Zappos.com Jared Spool, UIE, The $300 Million Button, January 14th 2009.
- 15. ? Where are we headed?
- 16. Interface & Devices Innovation
- 19. Device Independent 97bottles.com yelp.com website website iPhone website Mobile website iPhone App
- 21. Innovation Pedometer Nike+
- 28. Photos courtesy of Yanko Design. Designs by Fiona McAndrew & Conor Fallon
- 29. Augmented Reality with Location Based Services
- 30. Augmented Reality with Visual Recognition
- 32. Nintendo Wii
- 35. Oblong's g-speak Spatial Operating Environment
- 36. Sixth Sense Wearable Gestural Interface
- 38. ? What milestones must we pass?
- 39. We need to fail more
- 40. Failure is not falling down, failure is not getting up.
- 41. ! Michael Jordan failed to make his varsity basketball team Albert Einstein's teacher described him as "mentally slow" Walt Disney went bankrupt several times
- 42. Coming together
- 43. It is not about us, it is about the users!
- 44. Photo by Dirk Borchers http://www.flickr.com/photos/dirkborchers/495659224/
- 45. Photo by Jenny Morros http://www.flickr.com/photos/13799732@N08/1411680967/
- 46. Photo by Rion Nakaya http://www.flickr.com/photos/rion/47437262/
- 48. Education The Information Architecture Institute
- 49. Mentor program
- 50. ...and Books!
- 51. Thank you! Remember, comment on twitter with #awdg
- 52. ? Questions?
- 53. User Experience Utopia Nick Finck, February 25, 2010 nick@blueflavor.com Blue Flavor - http://blueflavor.com Personal - http://nickfinck.com Atlanta Web Design Group