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User Experience Utopia
Nick Finck, February 25, 2010




                                Atlanta Web Design Group
#awdg
Use this when you comment on Twitter about this talk




                                               Atlanta Web Design Group
?
Who the f#@k is this
      dude?
Nick Finck
                   Principal & Director of User Experience

                   ‣ Over 15 years of experience working in the web field

                   ‣ Has worked with Adobe, Boeing, CBS, Cisco, CitiGroup,
                     Comcast, FDIC, HP, IBM, & Microsoft

                   ‣ Co-organized and curated more than 10 national &
                     international web conferences & events

                   ‣ Judged the Webby’s & several other web awards
‣ BlueFlavor.com
                   ‣ Former publisher of Digital Web Magazine
‣ NickFinck.com
                   ‣ Expertise in information architecture, interaction design,
                     & usability
?
What makes a good
 user experience?
Facets of User Experience




Peter Morville, Semantic Studios, June 21st, 2004
Usable
WellsFargo.com   WaMu.com
Findable
Wikipedia.org search   Target.com help search
Credible
BestBuy.com   Frys.com
Accessible
Safeway.com                                           Costco.com




                                                $6 Million loss

Target Settles Accessibility Lawsuit for $6 Million
Desirable
                Apple             Google
               iPhone             Android
  14.4% of SmartPhone             3.9% of SmartPhone
         Market Share             Market Share

    54% of SmartPhone             27% of SmartPhone
            Web Traffic            Web Traffic

    83/100 customer sat           77/100 customer sat




Gartner, February 23rd, 2010
CFI Group, September 30th, 2009
Useful
 CrumplerBags.com
Useful
 Timbuk2.com
Valuable
                                                                Macys.com



                                                                    $300 Million
                                                                    increase in
                                                                    sales


                                                                Zappos.com




Jared Spool, UIE, The $300 Million Button, January 14th 2009.
?
Where are we headed?
Interface & Devices
     Innovation
User Experience Utopia (Atlanta)
User Experience Utopia (Atlanta)
Device Independent
97bottles.com                    yelp.com




website                          website




                iPhone website              Mobile website   iPhone App
User Experience Utopia (Atlanta)
Innovation




     Pedometer   Nike+
User Experience Utopia (Atlanta)
User Experience Utopia (Atlanta)
User Experience Utopia (Atlanta)
User Experience Utopia (Atlanta)
User Experience Utopia (Atlanta)
User Experience Utopia (Atlanta)
Photos courtesy of Yanko Design. Designs by Fiona McAndrew & Conor Fallon
Augmented Reality with Location Based Services
Augmented Reality with Visual Recognition
User Experience Utopia (Atlanta)
Nintendo Wii
Microsoft’s Project Natal
Microsoft Surface
Oblong's g-speak
Spatial Operating Environment
Sixth Sense
Wearable Gestural Interface
User Experience Utopia (Atlanta)
?
What milestones
must we pass?
We need to fail more
Failure is not falling down,
 failure is not getting up.
!
 Michael Jordan failed to make
  his varsity basketball team
    Albert Einstein's teacher
described him as "mentally slow"
   Walt Disney went bankrupt
         several times
Coming together
It is not about us, it is
    about the users!
Photo by Dirk Borchers
http://www.flickr.com/photos/dirkborchers/495659224/
Photo by Jenny Morros
http://www.flickr.com/photos/13799732@N08/1411680967/
Photo by Rion Nakaya
http://www.flickr.com/photos/rion/47437262/
Building a future
Education




    The Information Architecture Institute
Mentor program
...and Books!
Thank you!

Remember, comment on twitter with #awdg
?
Questions?
User Experience Utopia
Nick Finck, February 25, 2010

nick@blueflavor.com
Blue Flavor - http://blueflavor.com
Personal - http://nickfinck.com




                                     Atlanta Web Design Group

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User Experience Utopia (Atlanta)