Purple Cow: Transform Your Business by Being Remarkable

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nickbervoets

Education Entertainment & Humor Business

Plaats P
roduct

Prijs P
romotie

wat is een purple cow?

nieuwe consument

wat is een purple cow?

weinig tijd
veel (te veel) aanbod
kritischer

nieuwe consument

belang van Purple Cow?

wat is een purple cow?

mass-marketing
massa luistert niet
boodschap = verloren

oud vs new

mass-marketing niche-marketing
massa luistert niet
boodschap = verloren

oud vs new

mass-marketing niche-marketing
massa luistert niet
boodschap = verloren

sneezers

oud vs new

Purple cow =

niet noodzakelijk
voor
merkonderhoud

hoe werkt het?

Purple cow =

niet noodzakelijk
bijna noodzakelijk
voor
voor merkgroei
merkonderhoud

hoe werkt het?

very good is very bad
ilking the cowdesign rules now is risky
m otaku donʼt be boringafe s

in de praktijk

donʼt be boring

very good is very bad
ilking the cowdesign rules now is risky
m otaku safe

in de praktijk

donʼt be boring
+ Cadillac CTS

very good is very bad
ilking the cowdesign rules now is risky
m otaku safe

in de praktijk

donʼt be boring
+ Cadillac CTS
- Buick

very good is very bad
ilking the cowdesign rules now is risky
m otaku safe

in de praktijk

donʼt be boring
+ Cadillac CTS
- Buick
- drugstore.com

very good is very bad
ilking the cowdesign rules now is risky
m otaku safe

in de praktijk

donʼt be boring
+ Cadillac CTS
- Buick
- drugstore.com

Starbucks?

very good is very bad
ilking the cowdesign rules now is risky
m otaku safe

in de praktijk

safe is risky

very good is very bad
ilking the cowdesign rules now
m otaku donʼt be boring

in de praktijk

safe is risky
following the leader

very good is very bad
ilking the cowdesign rules now
m otaku donʼt be boring

in de praktijk

safe is risky
following the leader
vb: muziek industrie

very good is very bad
ilking the cowdesign rules now
m otaku donʼt be boring

in de praktijk

otaku

very good is very bad
ilking the cowdesign rules now is risky
m donʼt be boring safe

in de praktijk

otaku
niet zomaar een hobby

zeer gepassioneerd zijn
overtuigen hun vrienden

starters van “worth of mouth”

te overtuigen !

very good is very bad
ilking the cowdesign rules now is risky
m donʼt be boring safe

in de praktijk

milking the cow

very good is very bad
design rules now is risky
otaku donʼt be boring safe

in de praktijk

milking the cow
purple cow = massa’s inkomsten

very good is very bad
design rules now is risky
otaku donʼt be boring safe

in de praktijk

milking the cow
purple cow = massa’s inkomsten

nuttig investeren

very good is very bad
design rules now is risky
otaku donʼt be boring safe

in de praktijk

milking the cow
purple cow = massa’s inkomsten

nuttig investeren

nieuwe purple cow??

very good is very bad
design rules now is risky
otaku donʼt be boring safe

in de praktijk

design rules now

very good is very bad
ilking the cow is risky
m otaku donʼt be boringafe
s

in de praktijk

design rules now
logitech

n
pro ducte
>
design

very good is very bad
ilking the cow is risky
m otaku donʼt be boringafe
s

in de praktijk

design rules now
logitech

marketeers >=< ontwikkelaars

n
pro ducte
>
design

very good is very bad
ilking the cow is risky
m otaku donʼt be boringafe
s

in de praktijk

design rules now
logitech

marketeers >=< ontwikkelaars

goed product > goede marketing

n
pro ducte
>
design

very good is very bad
ilking the cow is risky
m otaku donʼt be boringafe
s

in de praktijk

very good is very bad
binnen de lijntjes kleuren ≠ remarkable

ilking the cowdesign rules now is risky
m otaku donʼt be boringafe s

in de praktijk

very good is very bad
binnen de lijntjes kleuren ≠ remarkable

vb: vliegtuigmaatschappij

l
op ti jd = normaa
le
= remarkab
pannenkoeken

ilking the cowdesign rules now is risky
m otaku donʼt be boringafe s

in de praktijk

vernieuwen = van levensbelang

maar...

gevaren?

vernieuwen = van levensbelang

...giganten kopen op of kopiëren

gevaren?

vernieuwen = van levensbelang

...giganten kopen op of kopiëren
meer middelen
meer manschappen
meer succes

gevaren?

vernieuwen = van levensbelang

...giganten kopen op of kopiëren
meer middelen
meer manschappen
meer succes

hoewel...

gevaren?

eigen, persoonlijk karakter
= remarkable !

gevaren?

purple cow van “The Purple cow”?

conclusie

purple cow van “The Purple cow”?
gericht op niche

conclusie

purple cow van “The Purple cow”?
gericht op niche
meer info = gratis

conclusie

purple cow van “The Purple cow”?
gericht op niche
meer info = gratis

niet remarkable

conclusie

purple cow van “The Purple cow”?
gericht op niche
meer info = gratis

niet remarkable “gratis” is remarkable op zich

conclusie

Hans Michiel Laurens Nick

eigen bevindingen

Nobody laughs at
old jokes any more.
Max Godin

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Purple Cow: Transform Your Business by Being Remarkable

2. Purple Cow

4. wat is een purple cow?

5. mass-marketing

6. oud vs new

7. in de praktijk

8. order.app?

9. gevaren?

10. eigen bevindingen

11. conclusie

12.

13. wat is een purple cow?

14. wat is een purple cow?

15. 4Pʼs P wat is een purple cow?

16. P P P P wat is een purple cow?

17. Plaats P roduct Prijs P romotie wat is een purple cow?

18. Plaats P roduct Prijs P romotie wat is een purple cow?

19. wat is een purple cow?

20. nieuwe consument wat is een purple cow?

21. weinig tijd veel (te veel) aanbod kritischer nieuwe consument belang van Purple Cow? wat is een purple cow?

22. mass-marketing

23.

24. = boring!

25. = boring! verzadigde markt

26. = boring! verzadigde markt giga merken

27. = boring! verzadigde markt giga merken

28. = boring! verzadigde markt giga merken

29. = boring! verzadigde markt giga merken

30.

31.

32. oud vs new

33. oud vs new

34. oud vs new

35. mass-marketing massa luistert niet boodschap = verloren oud vs new

36. mass-marketing niche-marketing massa luistert niet boodschap = verloren oud vs new

37. mass-marketing niche-marketing massa luistert niet boodschap = verloren sneezers oud vs new

38. hoe werkt het?

39. Purple cow = hoe werkt het?

40. Purple cow = niet noodzakelijk voor merkonderhoud hoe werkt het?

41. Purple cow = niet noodzakelijk bijna noodzakelijk voor voor merkgroei merkonderhoud hoe werkt het?

42. in de praktijk

43. in de praktijk

44. very good is very bad ilking the cowdesign rules now is risky m otaku donʼt be boringafe s in de praktijk

45. very good is very bad ilking the cowdesign rules now is risky m otaku donʼt be boringafe s in de praktijk

46. donʼt be boring very good is very bad ilking the cowdesign rules now is risky m otaku safe in de praktijk

47. donʼt be boring + Cadillac CTS very good is very bad ilking the cowdesign rules now is risky m otaku safe in de praktijk

48. donʼt be boring + Cadillac CTS - Buick very good is very bad ilking the cowdesign rules now is risky m otaku safe in de praktijk

49. donʼt be boring + Cadillac CTS - Buick - drugstore.com very good is very bad ilking the cowdesign rules now is risky m otaku safe in de praktijk

50. donʼt be boring + Cadillac CTS - Buick - drugstore.com Starbucks? very good is very bad ilking the cowdesign rules now is risky m otaku safe in de praktijk

51. very good is very bad ilking the cowdesign rules now is risky m otaku donʼt be boringafe s in de praktijk

52. safe is risky very good is very bad ilking the cowdesign rules now m otaku donʼt be boring in de praktijk

53. safe is risky following the leader very good is very bad ilking the cowdesign rules now m otaku donʼt be boring in de praktijk

54. safe is risky following the leader vb: muziek industrie very good is very bad ilking the cowdesign rules now m otaku donʼt be boring in de praktijk

55. very good is very bad ilking the cowdesign rules now is risky m otaku donʼt be boringafe s in de praktijk

56. otaku very good is very bad ilking the cowdesign rules now is risky m donʼt be boring safe in de praktijk

57. otaku niet zomaar een hobby zeer gepassioneerd zijn overtuigen hun vrienden starters van “worth of mouth” te overtuigen ! very good is very bad ilking the cowdesign rules now is risky m donʼt be boring safe in de praktijk

58. very good is very bad ilking the cowdesign rules now is risky m otaku donʼt be boringafe s in de praktijk

59. milking the cow very good is very bad design rules now is risky otaku donʼt be boring safe in de praktijk

60. milking the cow purple cow = massa’s inkomsten very good is very bad design rules now is risky otaku donʼt be boring safe in de praktijk

61. milking the cow purple cow = massa’s inkomsten nuttig investeren very good is very bad design rules now is risky otaku donʼt be boring safe in de praktijk

62. milking the cow purple cow = massa’s inkomsten nuttig investeren nieuwe purple cow?? very good is very bad design rules now is risky otaku donʼt be boring safe in de praktijk

63. very good is very bad ilking the cowdesign rules now is risky m otaku donʼt be boringafe s in de praktijk

64. design rules now very good is very bad ilking the cow is risky m otaku donʼt be boringafe s in de praktijk

65. design rules now logitech n pro ducte > design very good is very bad ilking the cow is risky m otaku donʼt be boringafe s in de praktijk

66. design rules now logitech marketeers >=< ontwikkelaars n pro ducte > design very good is very bad ilking the cow is risky m otaku donʼt be boringafe s in de praktijk

67. design rules now logitech marketeers >=< ontwikkelaars goed product > goede marketing n pro ducte > design very good is very bad ilking the cow is risky m otaku donʼt be boringafe s in de praktijk

68. very good is very bad ilking the cowdesign rules now is risky m otaku donʼt be boringafe s in de praktijk

69. very good is very bad ilking the cowdesign rules now is risky m otaku donʼt be boringafe s in de praktijk

70. very good is very bad binnen de lijntjes kleuren ≠ remarkable ilking the cowdesign rules now is risky m otaku donʼt be boringafe s in de praktijk

71. very good is very bad binnen de lijntjes kleuren ≠ remarkable vb: vliegtuigmaatschappij l op ti jd = normaa le = remarkab pannenkoeken ilking the cowdesign rules now is risky m otaku donʼt be boringafe s in de praktijk

72. order.app?

73. order.app?

74. order.app?

75. 2 nichemarkten, 2 pakketten order.app?

76. otaku = aanwezig

77. otaku = aanwezig mobile

78. otaku = aanwezig mobile eten

79. otaku = aanwezig mobile eten en...

80.

81. remarkable product !

82. gevaren?

83. gevaren?