Opportunities and approaches of stakeholder involvement in heritage management

1. SmartCity Symposium Berlin I 09.06.2013 I Nils Scheffler - scheffler@urbanexpert.net
Nils Scheffler
scheffler@urbanexpert.net
Stakeholder Involvement
in Heritage Management
The HerO Experience

2. Stakeholder Involvement in Heritage Management I Smart City Symposium Berlin I 09.06.2013 I page 2
Content
1. HerO – Heritage as Opportunity
2. Opportunities of
Stakeholder Involvement
3. Involvement Approaches in
World Heritage Sites in Europe
4. Conclusion

3. Stakeholder Involvement in Heritage Management I Smart City Symposium Berlin I 09.06.2013 I page 3
1. HerO – Heritage as Opportunity
Theme
Sustainable Management Strategies forVital
Historic Urban Landscapes
Main objective
Safeguarding the Past - Facilitating the Future
Main content
Development of Integrated
Cultural Heritage Management Plans
Visual Integrity of
Historic Urban Landscapes
Multi-functional Historic Urban Areas –
Balancing Demands and Functions
Partners: Local authorities

4. Stakeholder Involvement in Heritage Management I Smart City Symposium Berlin I 09.06.2013 I page 4
2. Opportunities of Stakeholder Involvement
For city administration and involved stakeholders
Coordination of use and development interests/ conflicts
▬ to communicate benefits and opportunities of safeguarding
cultural heritage
▬ to recognise and understand the manifold needs
▬ to coordinate the needs a) among the stakeholders and b) with
requirements to safeguarding the cultural heritage assets
▬ to develop a strategy which addresses the opportunities and
needs of stakeholders observing the safeguarding requirements
▬ Increase of stakeholder‘s understanding and care
for the safeguarding of the cultural heritage
▬ Stronger identification and support of the strategy for the
safeguarding and development of the cultural heritage
▬ Tapping further resources for the implementation of the strategy

5. Stakeholder Involvement in Heritage Management I Smart City Symposium Berlin I 09.06.2013 I page 6
3. Involvement Approaches in World Heritage Sites in Europe
Integrated Cultural Heritage Management Plan
Local Support
Group (LSG)
workshops
discussion
coordination
development of
content
Developmentofthemanagementplan
Developmentofthemanagementplan
Municipal department (with external support)
- Preparation of the involvement process
Approach 1 Approach 2
+ further
actors
+ further
actors
temporary
involvement
General public
Experts and interest groups
questionnaires / interviews
LSG
review of results
Municipal department
draft management plan
General public
Experts and interest groups
public consultation

6. Stakeholder Involvement in Heritage Management I Smart City Symposium Berlin I 09.06.2013 I page 7
4. Conclusion
1. The involvement offers opportunities
• stronger attention to the needs and opportunities of the heritage
• stronger sense of (shared) ownership and identification with the strategy
• better understanding of needs of other stakeholders, easing the finding of solutions
2. For a successful involvement is important to
• Involve public and private stakeholders from the very beginning
• Involvement must bring a benefit for the stakeholder
• Do not raise infeasible expectations
• Address interests and concerns of the stakeholders
• Assure sufficient time and personnel resources for the involvement process
• Neutral and professional support
3. Objective of a participative safeguarding and development strategy
“The fundamental purpose of an Integrated Cultural Heritage Management Plan is
to safeguard cultural heritage for the benefit of local stakeholders.”

7. Stakeholder Involvement in Heritage Management I Smart City Symposium Berlin I 09.06.2013 I page 8
Nils Scheffler
scheffler@urbanexpert.net
Information about results of the HerO project
i.e.
The Road to Success –
Integrated Management of HistoricTowns
HerO Guidebook and policy recommendations
http://urbact.eu/en/projects/urban-renewal/hero/our-
outputs/
Thank you very much.