Product mix / marketing management

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Presented by Niaz Sahil

2. The Product is a bundle of satisfaction that a
customer buys.
 It represents a solution to a customer’s
problem. It includes:
o Physical Products
o Services
o Persons
o Places
o Organizations
o Ideas
o Combinations of the above

3. The number of products carried by a company
at a given point of time is called its
Product Mix.

5. Product Mix Width--(i) width refers to the no. of different product lines the co.
Carries..
o Product Line Length--the number of different products a firm sells under a
product line .
o Product Line Depth—total number of items under each brand in the line in
terms of variants, shades, models, pack sizes etc.
o Product Consistency—the uniformity of products. refers to how closely
related the various product lines are in end use, production requirements,
distribution channels, or some other way

7. PARLE has 43 different products in its product line.

8. BISCUITS
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GLUCOSE BISCUITS
KRACK JACK
KRACK JACK TIL-GOOD
MONACO REGULAR
MONACO 4 IN 1
MONACO JEERA
MONACO METHI 22
MONACO ONION
FUN CENTRE CHOCOLATE
CREAM
FUN CENTRE PINEAPPLE CREAM
FUN CENTRE ELAICHI CREAM
HIDE & SEEK
MARIE CHOICE
ORANGE CREAM
MAGIC CHOCOLATE
MAGIC CASHEW
CRUNCH-MUNCH KAJU BADAM
CRUNCH-MUNCH TUTTI FRUTI
MANGO BITE CHEESLING
JEFFS / SIXER
CRUNCH MUCH CHOC./ELAICHI
SWEETS
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14
MELODY
KISMI GOLD
MANGO BITE
MAZELO
GOLGAPPA
KISMI TOFFEE
KISMI BAR
MELODY SOFTEE
2 IN 1 ECLAIRS
ORANGE CANDY
KACHHA MANGO BITE
XHALE
PARLE LITES
POPPINS
SNACKS
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8
MUNCH ON SNACKS!
MUSST BITES
SIXER
SIXER ZEERA
JEFFS
MUST CHIPS
MUSST STICKS
MONACCO SMART CHIPS

9. Hide and Seek
Krack Jack
Milano
Kreams
Monacco
Parle-G

10. Mango Bite
Mazelo
Kismi
Xhale
Poppins
Eclairs

11. Musst Bites
Parle cheeslings
Sixer Jeera
Parle Jeffs
Smart Chips
Parle sixer

12. The consistency of Parle is that the whole product mix
consists of Food products only.

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