Youth culture represents the norms, values, and practices shared among adolescents. Within youth culture, there are many subcultures defined by different shared behaviors. Films often negatively portray teenagers as unintelligent and inferior to adults based on the hypodermic needle theory of communication. To appeal to both youth and adult audiences, the short film will aim to avoid completely negative stereotypes about youth culture by considering camera angles, sound, and editing.
1. StephenCook,Niall Palmer,MattLiddle
Representation of Youth Culture
Youth culture isthe wayadolescentslive,andthe norms,values,andpracticestheyshare. Within
youthculture,there are manytypesof subculturesmeaningthatthere are differenttypesof
culturesinyouthculture. Furthermore,Frithdescribedyouthas“notsimplyanage group,but the
social organisationof anage group”and alsoclaimedthat“culture isall learned behaviourwhichhas
beensociallyacquired”.Thismeansthatadolescentshave shareddifferenttypesof behavioursand
createdgroups(subcultures) fromthe differentbehaviours.Additionally,the HypodermicNeedle
theorywhichisa model of communicationssuggestingthatan intendedmessage isdirectlyreceived
and completelyacceptedbythe receiverisrelevantasmostfilmsthathave beenbasedaround
Youth Culture representedteenagersnegatively.Anexample of thisisinthe InbetweenersMovie
where fourteenagersgoonholidaybutstruggle copingontheirownandmake many mistakes
withoutthe supportof theirparents.Thismeansthatthe teenagersinthisfilmhave been
representedasunintelligentandinferiortoadults.Additionally,throughthe HypodermicNeedle
theory,the audience thenwill see teenagersasunintelligentandinferiortoadultsaftertheywatch
the filmas theyhave acceptedthe message. Also,thismeansthatmanyfilmsthatmaybe based
aroundYouth Culture will have anaudience of adultsasYouthCulture isrepresentednegatively.
Moreover,ourshort filmwill thereforeconformandgoagainstthese stereotypessothe filmcan
appeal toboth youthsandadults.Thiscan be done bymakingsure the camera angle,soundand
editingdonotrepresentYouthCulture completelynegativelysoourshort-filmcanconformandgo
againstthe stereotypes.