1. Semantic Mobile Engagement | Right Message, Right Person, Right Time
NATHAN HILL-HAIMES FOUNDER / CEO

2. PUSH engagement is
not intelligent and
often annoying...
“i listen to tunein radio and doze off to sleep... I uninstalled
because they annoy me with push at work?”
“i love playing Ziggurat but i always forget i
have it on my phone on my bus commute”

3. Mobile advertising
is terribly irrelevant
“why am i getting Tide ads on DrawSomething? my wife
does the grocery shopping”
“why are my mobile display ads performing really
badly in comparison to my online display ads?
“i am a mum aged 40 i have no interest and will never
have any interest in Call of Duty so why does it keeps
coming up on my phone?”

4. Team
Paul Austin Mark Tuttle Nath Hill-Haimes Matt Shultz
Advisor Chief Scientist CEO Lead Engineer
[consulting]
Seasoned start-up professional Duke; Harvard; Stanford Founder Managed Comms
Computer Science; very [PPC Mkting] Exited $15m GIS; noSQL; geospatial
Strong finance & strategy skills
experienced big data problem Founder Infinicom software stack developer
Intuative & trusted feedback loop
solver [PPC Mkting]Exited $24m

5. Behavior Graph: deriving
intention from time
analysis of space

6. Influence Graph: Safeway Home
predicting intention Gym
from clustering the
behavior graph
Mall

7. We understand Intentions. ` We have built one of the world’s most
intelligent behavior platforms.
Lunch Time
acceptable radius from user
Influence Graph
User Behavior Graph
Sleep
Behavior Graph tracks an user’s travel pattern, interests, and intentions.
After Work
Openness to recommendations in terms of radius.
Location recommendations based on interest graph.

8. We are Loc8te. Right message, right person, right time.

9. Mobile phones hold the key to unlocking
customer intentions because they are always
on and never more than a few feet away from
the owner.
Two products for timely &
relevant engagement
Semantic push Semantic Push
ENGAGE REWARD We are always ON.
Push users to re-engage premium rewards pushed to Loc8te tracks and analyzes all 1440
with the app at the most customers at the ideal time to minutes in one day. 365 days a year.
appropriate time. ad maximize app monetization for
(interstitial) revenues are developers
always shared with
developers.
powered by the behavior graph

10. Semantic PushENGAGE Semantic PushREWARD
Enables developers to maximize engagement, and Reward users for visiting your app. Earn new revenue
retarget users, by leveraging time, location & behavior. through profitably arbitraging virtual currency and CPA
Increase monetization and reduce PUSH cost by activity. Incentivize your users when they are most likely
joining the most intelligent mobile PUSH platform. to convert.
per 1m installs per 1m installs
30 push ENGAGE per month 4 push REWARD per month
4 ads per smartADZ™ wall 40 % open smartPUSH
30 % open 2.5 % act on CPA
85% fill $ 2.85 CPM $ 1 CPA
= $87 210 / month = $40 000 / month

11. • reactivation - inactive users/ pushes/ opens
Developer Dashboard • increase engagement - opens/ week
• push throttle - how many pushes a week
• push conversion - how many pushes opened
• location insights - e.g. where is the app most used
• message composer
• ad wall enable/ disable

12. 2013 Roadmap
from app engagement to premium pushREWARDS
We pay developers to pushENGAGE their users | displace existing push | gain smartADS inventory
Sept 2012 March 2013 July 2013 Dec 2013
24 month contract with Public iOS SDK Rev-Shared: Semantic Semantic pushREWARDS
free semantic pushENGAGE pushENGAGE launch launch
United
closed beta
10 000+ active users Target 10 Apps
collecting over 1m locations a day
x1m users
= 10m installs
end of 2013

13. smartPUSH is the most intelligent offering; better still its FREE!
we are aiming to disrupt the market with the most intelligent product at zero cost creating a huge ad opportunity
Highly Intelligent
Profit Center Cost Center
Low Intelligence

14. Bottom Up Market Sizing Top Down Market Sizing
smartPUSH will turn the cost of PUSH into a profit 250m Smartphone Users in USA ( IDC )
line. We estimate the average developer will save
$900/month. Average User has 15 Apps on their Device ( Flurry )
An average customer will push 30 times per month. On average app developers send 7 PUSH message per wk
(Quora)
Presenting an opportunity to sell 30 ad units
containing 4 banners at eCPM $2.85 68% of apps are push enabled ( UrbanAirship )
Using an ad exchange we can fill these ad slots at 66% users enable push notification ( HeyCrowd )
85%
eCPM
of
$2.85
=
$1.75Bn/annum
TAM
Market sees 30% push notification open rate.
This represents $87,210/month of revenue per
1m users we recruit.

15. Business Model Revenue Projections
smartPUSH Reward smartPUSH engage Total Revenue
$150,000,000
$112,500,000
$75,000,000
$37,500,000
$0
2013 2014 2015 2016

16. What we’ve built...
this has been built
with $200,000 of
the founder’s
money.

17. Deal $750,000 convertible loan note
to acquire the next 10m users
to add 2 back end engineers to scale and
to add a front end engineer
to build version 2 of the dash and
to integrate an ad exchange and
to cover AWS costs pre-revenue

18. To arrange a presentation in person, please contact: NATHAN@LOC8TE.NET or call him on 415-248-6842
CONFIDENTIAL | 2013