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An Introduction toSocial Media,[object Object],Nancy HeltmanDirector of Marketing and AdministrationSocial Media EvangelistVirginia State ParksDepartment of Conservation and Recreation,[object Object]
Once Upon a Time ….. (1996),[object Object]
It’s not just nerds anymore ….,[object Object]
First there was the web,[object Object],The internet expanded the public’s access to news, information, entertainment,[object Object],Web 1.0, or web, refers to the first stage of the World Wide Web linking webpages with hyperlinks. (1993),[object Object],Wikipedia,[object Object]
Then there was Web 2.0,[object Object],The public was empowered to comment on and share that content and their opinions of the content with their friends. ,[object Object],Since 2004, Web 2.0 has been the term used to describe social web, especially the current business models of sites on the World Wide Web,[object Object],Wikipedia,[object Object]
Social Media is all about sharing content and relating with your fans.Your fans share your content with their friends and it creates a new dynamic to advertising.,[object Object]
Statistics,[object Object],Great Source for social media and web 2.0 statistics,[object Object],Pew Internet and ,[object Object],American Life Project,[object Object],http://pewinternet.org,[object Object]
65% of adult internet users now say they use a social networking site like MySpace, Facebook or LinkedIn.,[object Object],under age 30: 61% use social networking sites on a typical day.,[object Object],Ages 50-64, 32% use social networking sites on a typical day.,[object Object],The number of those using social networking sites has nearly doubled since 2008 and the population of SNS users has gotten older,[object Object]
92% of SNS users are on Facebook,[object Object],On a given day: ,[object Object],15% of Facebook users update their status. ,[object Object],22% comment on another’s post or status. ,[object Object],20% comment on another user’s photos. ,[object Object],26% “Like” another user’s content. ,[object Object],10% send another user a private message,[object Object]
75% of all American adults are active in some kind of voluntary group or organization and internet users are more likely than others to be active: 80% of internet users participate in groups, compared with 56% of non-internet users.,[object Object],Moreover, social media users are even more likely to be active: 82% of social network users and 85% of Twitter users are group participants. ,[object Object]
“One of the striking things in these data is how purposeful people are as they become active with groups.”,[object Object], “Many enjoy the social dimensions of involvement, but what they really want is to have impact. Most have felt proud of a group they belong to in the past year and just under half say they accomplished something they couldn’t have accomplished on their own.”,[object Object]
13% of online adults use Twitter 6/2011, (up from 8% in November 2010). ,[object Object],95% of Twitter users own a mobile phone, and half of these users access the service on their handheld device.,[object Object]
African Americans and Latinos continue to have high rates of adoption of the service. ,[object Object],25% of online African Americans use Twitter at least occasionally, with 11% doing so on a typical day.,[object Object],Twitter use by internet users ages 25-34 has doubled since late 2010 (9% to 19%),[object Object],Usage by ages 35-44 has also grown significantly (from 8% to 14%).,[object Object]
Smart Phone Usage – being social on the go,[object Object],35% of Americans own smart phones,[object Object],Some 87% of smartphone owners access the internet or email on their handheld,[object Object],68% do so on a typical day,[object Object],25% of smartphone owners say that they mostly go online using their phone, rather than with a computer. ,[object Object]
Social Media Tools,[object Object],Blogs,[object Object]
An introduction to Social Media
Virginia State Parks Blog,[object Object]
Micro Blogging,[object Object]
Social Networking,[object Object]
Picture Sharing,[object Object]
Video Sharing,[object Object],71% of online adults now use video-sharing sites ,[object Object]
Streaming,[object Object]
Mobile,[object Object],42% check local weather reports,[object Object],37% find local restaurants or other businesses,[object Object],30% get information or news about their local community,[object Object],24% check local sports scores and get updates,[object Object],22% get information about local traffic or public transportation,[object Object],19% get or use coupons or discounts from local stores,[object Object],15% get news alerts about community sent via text or email,[object Object]
QR Codes,[object Object],Allows easy access to mobile ready sites from print media, fliers and signs,[object Object],QR code maker:,[object Object],	http://qrcode.kaywa.com/,[object Object]
An introduction to Social Media
An introduction to Social Media
Time Saving Tools,[object Object],Desktop Social Media Monitoring,[object Object]
Scheduling Tools,[object Object]
Posting Tools,[object Object]
Important Considerations,[object Object],Social media is all about being SOCIAL. That means your staff need to share content and interact. ,[object Object],While most of the tools are free – you have to spend time adding content, monitoring, responding, SOCIALIZING,[object Object]
Start with a plan. ,[object Object],Pick the social media sites that will have the most impact reaching your audiences,[object Object],Doing social media badly is worse than not doing it at all,[object Object]
Social Media Policy,[object Object],We in DCR's Virginia State Parks believe in transparency and engaging the public. Public comments made on our blogs and other social media portals are valuable. However, we reserve the right to restrict comments. We consider the following when restricting comments:,[object Object]
Inappropriate and offensive comments will be deleted. Parks are family friendly venues, and comments and posts must pertain to their users. ,[object Object],Comments meant to belittle, demean or bully others will be deleted, as will those that are spiteful or discourteous.,[object Object]
Posts and comments that are irrelevant to Virginia State Parks will be deleted. Our social media account administrators determine which comments, photos, videos, posts and other user-submitted content are inappropriate or offensive. Administrators also decide when to remove or disapprove user-submitted content pertaining to places and attractions outside Virginia State Parks or of no general interest to park visitors. Our admin team is the final arbiter on relevancy.,[object Object]
We welcome criticism and the opportunity to address complaints in public forums. Continued comments regarding the same complaint or made on posts that are unrelated to the complaint's topic, however, will be deleted. We provide a forum for complaints, but complaints must pertain to the given post or blog.,[object Object]
Twitter Follow Policy,[object Object],We generally follow those who follow us on Twitter. We reserve the right to not follow accounts that seem to be for spamming, are not identified with an avatar, or have descriptions that aren't adequate for us to tell whether or not the account is family friendly. ,[object Object]
We won't follow those with lewd or inappropriate avatars. Accounts focused on topics irrelevant to Virginia State Parks or our mission may not be followed. For example, accounts with a description that implies ways to get more followers, forex currency trading, or get-rich-quick schemes, etc., would not be followed even if those with such accounts mention family and similar interest as well. ,[object Object]
Our decision on whether or not to follow a Twitter account is often based on limited information so those who feel we were wrong about not following them should send us a message.,[object Object],We also reserve the right to discontinue following those with accounts we deem to be not family friendly or in violation of the above criteria. We also may block accounts that "spam the timeline" or persist in sending us messages even though we are not following them. ,[object Object]
An introduction to Social Media
REFERENCES,[object Object],Smartphone Adoption and Usage ,[object Object],by Aaron Smith,[object Object],Pew Internet and American Life Project,[object Object],Jul 11, 2011,[object Object],http://pewinternet.org/Reports/2011/Smartphones.aspx,[object Object], ,[object Object],Social networking sites and our lives ,[object Object],Jun 16, 2011by Keith Hampton, Lauren Sessions Goulet, Lee Rainie, Kristen Purcell,[object Object],Pew Internet and American Life Project,[object Object],http://pewinternet.org/Reports/2011/Social-Networking-Sites.aspx,[object Object], ,[object Object],Twitter Update 2011 ,[object Object],by Aaron Smith,[object Object],Pew Internet and American Life Project,[object Object],Jun 1, 2011,[object Object],http://pewinternet.org/Reports/2011/Twitter-Update-2011.aspx,[object Object], ,[object Object], ,[object Object]
The Social Side of the Internet ,[object Object],by Lee Rainie, Kristen Purcell, Aaron Smith,[object Object],Pew Internet and American Life Project,[object Object],Jan 18, 2011,[object Object],http://pewinternet.org/Reports/2011/The-Social-Side-of-the-Internet.aspx,[object Object], ,[object Object],71% of online adults now use video-sharing sites ,[object Object],by Kathleen Moore,[object Object],Pew Internet and American Life Project,[object Object],Jul 26, 2011,[object Object],http://pewinternet.org/Reports/2011/Video-sharing-sites.aspx,[object Object], ,[object Object],How mobile devices are changing community information environments ,[object Object],by Kristen Purcell, Lee Rainie, Tom Rosenstiel, Amy Mitchell,[object Object],Pew Internet and American Life Project,[object Object],Mar 14, 2011,[object Object], ,[object Object], ,[object Object]
VIDEOS:,[object Object], ,[object Object],Social Media Revolution 2011 video,[object Object],http://www.youtube.com/watch?v=x0EnhXn5boM,[object Object], ,[object Object],Social Media in Plain English,[object Object],http://www.youtube.com/watch?v=MpIOClX1jPE&feature=related,[object Object],The World of Social Media in 2011 - All The Statistics, Facts and Figures,[object Object], ,[object Object],http://www.youtube.com/watch?v=mgp7GwHxV14&feature=related,[object Object],  ,[object Object],The Internet, circa 1996 ,[object Object],http://www.youtube.com/watch?v=o19S6M1BQcM&feature=related,[object Object], ,[object Object],  ,[object Object],Virginia State Parks Social Media Policy,[object Object],http://www.dcr.virginia.gov/privacy.shtml,[object Object]

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An introduction to Social Media

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