14. First of all, there is a need for change
how we perceive the internet
15. Not medium, not in my computer
but something that changes my whole life
from personal
communication…
Source: Little Book of Curiosity, UM, 2013
16. …up to public transport
- among young people an
inverse correlation: the use of
a car vs internet access
Source: Transportation and the New Generation, Frontier Group, April
2012
17. Internet is everywhere
WAVE 3 (2010): internet of things
WAVE 2 (milenium): mobile internet
WAVE 1 (90s): desktop internet
34. But keep in mind, that every new solution
has its up and downsides
35. But when it comes to new technologies
there is no turning back
„If we’re not partnering with technology
we never gonna make it. [reach the consumer]”
Joseph Tripodi, EVP & Chief Marketing Officer, Coca-Cola
Brand Matters Keynote: Marketing in the Cloud, CES 2013
36. This work is licensed under a
Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Thank You
Natalia Hatalska, natalia@hatalska.com