this presentation was given at the radio days conference to discuss the challenges on creating an online presence for radio stations.

2. KMC not chicken

3. Removing choke…

4. paper

5. Photo

6. MUSIC

7. Daily news OR Daily Newspaper

8. Radio? are we audience focused or media focused?

9. What will today’s 17 year old find engaging in 5 years time?

10. What will today’s 14 yr old find engaging in 8 years time?

11. What will today’s 12 yr old find engaging in 10 years time?

12. Trends that will impact Radio

15. From Medium to carrier of Mediums

17. Number of advertisers Number of media consumed More media, more advertisers, more targeted price Can we benefit like on-line businesses More smaller transactions??

20. Web & mobile are not competitors to radio but part of radio 3.0

24. Its not a website/mobisite It’s a business!

25. R e,ven.ue Shift or gr o w th

26. 850 920 Total Value 300 mobile 600 50 affiliates 20 ad sense/ad networks 250 search 200 non OPA 350 OPA Non-Addressable Addressable

28. New Media Design Process concept wireframe test communicate launch measure iterate

31. Usability?

37. KMC not chicken Linked in: http:// www.linkedin.com/in/nevohadas Twitter @nevoda Blog: Nevoda.wordpress.com KMC Blog: notchicken.wordpress.com