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design in the digital economy - the billion rand feature

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The digital economy has more to do with people and less to do with technology. This talk I gave at the IT Web digital economy conference discussed the impact of design thinking, CX, UX and behavioural psychology on business models. The key point is that unless you change users behaviour, your business model and business plan are nothing but powerpoint and excel.

Veröffentlicht in: Internet

design in the digital economy - the billion rand feature

  1. 1. Nevo Hadas &innovation @nevoda
  2. 2. Where is the tip?
  3. 3. Restaurant industry = R20 Billion (dti) Total Tipping est @ 10% = R 2 Billion Tipping at coffee shops = R1 Billion Will restaurant owners prefer apps that maximize tipping?
  4. 4. Digital economy disruptors look at the whole ecosystem putting users at the centre
  5. 5. UBER is not a ta company… It’s a taxi hailing company
  6. 6. UBER understood a key consumer insight. You want to know when the cab is going to arrive.. .. There are many easy ways to hail a cab … but no ways to manage the wait..
  7. 7. We need new tools for new economic models… …Customer insight driven strategies & imperfect information
  8. 8. Kodak invented digital cameras. Didn’t pursue to protect film market
  9. 9. Try and estimate impact and probability
  10. 10. Research – “love the problem” Almost solution How do you engage with consultants or internally when you don’t know what you don’t know?
  11. 11. value proposition canvas
  12. 12. Step 3 – Re-Marketing:Step 2 – Customer segmentation: Step 1 – Data collection: CRM/RFM Segmentation Overview: How do we build CRM in a low income segment?
  13. 13. Digital economy is dumbing it down to store level culture… making it invisble
  14. 14. Netflix business model
  15. 15. Why netflix wont win in Africa
  16. 16. 26 0 5 10 15 20 25 30 35 Global Revenue of Music Industry ($Bn) Total Digital
  17. 17. This is the digital economy
  18. 18. Questions? Thank you @nevoda nevo@andinnovation.com www.andinnovation.com