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Safe Rides Program
2012 YOUTH-Turn It Around Awards Contest
Impaired Driving & College Students
          • 23% college students report driving after drinking any alcohol;
            3.1% college students report driving after consuming 5 or more
            alcoholic beverages
          • How many students does this represent at UMass Dartmouth?
                 – 2,169 students drove after drinking any alcohol
                 – 292 students drove after consuming 5 or more alcoholic beverages
          • Impaired drivers are of risk to themselves and others
                 – Each year, 1,825 college students between the ages of 18 and 24
                   die from alcohol-related unintentional injuries, including motor
                   vehicle crashes
                 – At UMass Dartmouth, this number is approximately equivalent to
                   the number of students in any given class year.
                                                                           Imagine an empty
This is an aerial view of
                                                                           amphitheatre at
Undergraduate Commencement
                                                                           Commencement.
at UMass Dartmouth
                                                                           This is what 1,825 empty
                                                                           seats—the equivalent of
                                                                           the number of college
                                                                           students who die each
                                                                           year from alcohol-related
                                                                           causes—would look like.
Peer to Peer Education Efforts
      • Two established peer-led efforts to
        address unsafe alcohol use and impaired
        driving at UMass Dartmouth
         – Peer Health Educators
         – UMADD
           UMass Against Destructive Decisions

      • Both groups focus on
        harm/risk-reduction
         – Encourage designated sober drivers, safe
           alternatives (public transportation, cab, etc.)
Our Problem
• Safe driving alternatives are limited
  – No nighttime bus or shuttle service
    between campus and popular downtown
    (bar) area.
  – Local taxi service overburdened with
    demand on Thursday-Saturday nights =
    long waits for, or no availability of, cabs.
Tragedy Strikes Home

• Former UMass
  Dartmouth student,
  Kristian J. Rose, Jr.,
  was killed by a
  drunk driver on
  July 12, 2011
“Turning it Around”
                                                                         Invitation to Conversations
                                                                          That Matters Dinner with
 Discussed problem of                                                     campus administration

  students’ alcohol use and
  associated harms with
  campus leadership at
  Conversation That Matters
  Dinner

 Researched other campus
  “Safe Rides” programs

 Met with Campus Services to
  discuss various
  transportation options for the
  “Safe Rides” program
                                             The Bacchus Network’s friendsdrivesober.org site
                                   was a helpful resource when researching Safe Rides programs/models.
“Turning it Around”

 Established student
  organization to advocate for
  the development of a “Safe
  Rides” program at UMass
  Dartmouth
   – Bus service between
     campus and popular
     downtown




                                 Safe Rides Constitution (Student Organization)
“Turning it Around”
 Student Activities,
  Involvement, & Leadership
  (SAIL) Office developed
  impaired driving prevention
  video clip (Corsair Clip)
  featuring campus mascot
    • Video created by student
      Matt Dean in memory of
      Kristian J. Rose, Jr.
      (1990-2011)

 Distributed impaired driving
  prevention Corsair Clip via
  Facebook & closed circuit
  campus TVs
“Turning it Around”: Next Steps
 Developed “Safe Rides
  Pledge”

 Disseminate “Safe
  Rides Pledge” to
  campus community
    paper
    social media
“Turning it Around”: Next Steps
 Collaborate with campus departments (Health Services,
  Public Safety, Campus Services/Transportation, etc.) to
  develop “Safe Rides” pilot program

 Develop budget for “Safe Rides” pilot program

 Request funding from Student Government Association to
  support “Safe Rides” pilot program

 Launch pilot program

 Evaluate pilot program

 Modify and institutionalize program             Don’t Risk It, Ride It!

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Safe Rides Program

  • 1. Safe Rides Program 2012 YOUTH-Turn It Around Awards Contest
  • 2. Impaired Driving & College Students • 23% college students report driving after drinking any alcohol; 3.1% college students report driving after consuming 5 or more alcoholic beverages • How many students does this represent at UMass Dartmouth? – 2,169 students drove after drinking any alcohol – 292 students drove after consuming 5 or more alcoholic beverages • Impaired drivers are of risk to themselves and others – Each year, 1,825 college students between the ages of 18 and 24 die from alcohol-related unintentional injuries, including motor vehicle crashes – At UMass Dartmouth, this number is approximately equivalent to the number of students in any given class year. Imagine an empty This is an aerial view of amphitheatre at Undergraduate Commencement Commencement. at UMass Dartmouth This is what 1,825 empty seats—the equivalent of the number of college students who die each year from alcohol-related causes—would look like.
  • 3. Peer to Peer Education Efforts • Two established peer-led efforts to address unsafe alcohol use and impaired driving at UMass Dartmouth – Peer Health Educators – UMADD UMass Against Destructive Decisions • Both groups focus on harm/risk-reduction – Encourage designated sober drivers, safe alternatives (public transportation, cab, etc.)
  • 4. Our Problem • Safe driving alternatives are limited – No nighttime bus or shuttle service between campus and popular downtown (bar) area. – Local taxi service overburdened with demand on Thursday-Saturday nights = long waits for, or no availability of, cabs.
  • 5. Tragedy Strikes Home • Former UMass Dartmouth student, Kristian J. Rose, Jr., was killed by a drunk driver on July 12, 2011
  • 6. “Turning it Around” Invitation to Conversations That Matters Dinner with  Discussed problem of campus administration students’ alcohol use and associated harms with campus leadership at Conversation That Matters Dinner  Researched other campus “Safe Rides” programs  Met with Campus Services to discuss various transportation options for the “Safe Rides” program The Bacchus Network’s friendsdrivesober.org site was a helpful resource when researching Safe Rides programs/models.
  • 7. “Turning it Around”  Established student organization to advocate for the development of a “Safe Rides” program at UMass Dartmouth – Bus service between campus and popular downtown Safe Rides Constitution (Student Organization)
  • 8. “Turning it Around”  Student Activities, Involvement, & Leadership (SAIL) Office developed impaired driving prevention video clip (Corsair Clip) featuring campus mascot • Video created by student Matt Dean in memory of Kristian J. Rose, Jr. (1990-2011)  Distributed impaired driving prevention Corsair Clip via Facebook & closed circuit campus TVs
  • 9. “Turning it Around”: Next Steps  Developed “Safe Rides Pledge”  Disseminate “Safe Rides Pledge” to campus community  paper  social media
  • 10. “Turning it Around”: Next Steps  Collaborate with campus departments (Health Services, Public Safety, Campus Services/Transportation, etc.) to develop “Safe Rides” pilot program  Develop budget for “Safe Rides” pilot program  Request funding from Student Government Association to support “Safe Rides” pilot program  Launch pilot program  Evaluate pilot program  Modify and institutionalize program Don’t Risk It, Ride It!