Intervento al Forum ValueIT dedicato al Cloud Computing organizzato a Milano il 1 luglio 2010 da Nextvalue.

1. The Enterprise in the Cloud Riccardo SponzaTechnical Evangelism Manager Microsoft Italia

2. Consumer Cloud Services 2 billion unique calls per year 14 billion ads per month Over 6 million songs in the catalog Over 600 million unique users 23 million subscribers Over 3 billion WW queries each month 370 million active accounts 500 million active Windows Live IDs Petabytes of data every month to millions of PCs 10 billion messages processed daily

3. Commercial Cloud Services 9,000 business customers 1.4 M paid Online seats More than 500 government entities Over 50% of the Fortune 500 70% switching from Notes 12,000 partners BUSINESS APPS COLLABORATION STORAGE PLATFORM MANAGEMENT PRODUCTIVITY COMMUNICATIONS

4. Infrastructure Investment Northern Europe North Central USA Eastern Asia Western Europe South Central USA Southeast Asia

5. Microsoft Cloud Computing Continuum Private Public Software as a Service (SaaS) Platform as a Service (PaaS) Infrastructure as a Service (IaaS) | | Dynamic Data Center Toolkit For Hosters Dynamic Infrastructure Toolkit For System Center

6. Foundation for CloudCloud Computing Infrastructure Infrastructure as a Service (IaaS) Distributed and Elastic Infrastructure Fabric Automated Management SLA Driven Delivering the service Managing the fabric | | Dynamic Infrastructure Toolkit For System Center Dynamic Infrastructure Toolkit For System Center

7. Need to optimize server farm utilization, operational costs and management facilities Launched a server consolidation from physical-to-virtualized (P2V) and virtualized-to-virtualized (V2V) infrastructure to deliver shared hosting services Cost reduction on hypervisor licensing, management tools and facility services “Microsoft Hyper-V and the Dynamic Datacenter Toolkit for Hosters are enabling us to implement a Public Cloud infrastructure that will benefit our customers with self-provisioning and easy on-demand resource allocation, while reducing our internal costs.” Francesco Meneghetti, CEO, fabbricadigitale | Dynamic Data Center Toolkit For Hosters

8. Cloud Platform Scalable compute and storage Automated service management Familiar tools, technologies, languages Relational storage for the cloud Consistent development model Automated database management platform AppFabric Connect existing apps to the cloud Access control service Service bus capability

9. Required a centralized platform available in different geographies (USA, Europe, Asia) to guarantee delivery proximity to customer sites Need to shorten development times Increase scalability and performance on demand “We are particularly proud of having achieved first, in the software for digital signage arena, this important compatibility goal, that will allow us to further shorten the release and development times and increase both scalability and performance, thanks to the great flexibility offered by the Windows Azure platform.” Riccardo D'Angelo, CEO, Edisonweb platform AppFabric

10. Deliver an intelligent ”hub in the cloud” for straightforward cooperation inside and outside a retail store chain Front-store smart client to allow connected and disconnected operations Quick deployment via web “Windows Azure allows us to deliver a very high SLA and at the same time concentrate our efforts on what we have done best from more than 20 years: design software tools that help retailers to manage and optimize their business.” Davide Bedin, CTO, Bedin Shop Systems

11. Microsoft Online Services Overview 5GB (default) up to 25GB Mailbox Outlook and Web Access Anti-Virus/Anti-Spam Shared Calendars, Contacts & Tasks Active Sync Mobile Devices Blackberry Device Support* Compliance Archiving* 250MB storage allocation per user Collaboration Portal Enterprise Content Management Search Business Process Forms Platform & Extensibility Instant Messaging and Presence Group IM Address Book Search Distribution List Expansion File Transfer 1:1 Audio and Video Web Conferencing Small group collaboration to large events Desktop sharing, chat, question manager Training support and virtual breakout rooms VOIP or PSTN voice support Live 360 degree panoramic video* * Optional capabilities at additional cost

13. Analytical CRM

14. Collaborative & Social CRM

15. Multi-Channel approach

17. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.