For those who joined us for our VMworld breakfast in San Francisco this morning, we want to thank you for your participation and please feel free to review the presentation to make sure you got all the facts! Weren't able to join us? No sweat! Get the full presentation given my Greg Schulz of StorageIO! Looking for more information on about storage solutions? Visit the website - http://www.nexsan.com/ - or get the latest updates on our social media accounts: twitter.com/nexsan linkedin.com/nexsan facebook.com/nexsan youtube.com/nexsan

1. Rethink Protecting Your Data in a Virtual World
Protect, Preserve and Serve Real Data and Storage
Compliments of
Imation / Nexsan
Presented by Greg Schulz, Founder & Sr. Advisory Analyst
The Server and StorageIO Group (StorageIO)
Author: Cloud and Virtual Data Storage Networking (CRC Press)
Greg@storageio.com | StorageIOblog.com | Facebook.com/StorageIO | @storageio
© Copyright © Copyright 2014 2014 Server Server and StorageIO and Group StorageIO All rights reserved. Group All www.rights storageio.reserved. com 1
www.storageio.com 1

2. Who is Greg Schulz, contact and other information
Has been IT Customer
Application systems development
Systems programming/management
Performance and Capacity Planning
Data Protection/Backup/BC/DR
Electric Power, Financial, Transportation
Five Time
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Has been Vendor
Storage, Network, SSD, Disk & Tape
Backup/BC/DR, RAID, Replication
NAS, SAN, LAN, MAN and WAN
Hardware, Software & Services
Sales Engineering, Tech Marketing
Industry Analyst/Advisor
Cloud, virtualization/VDI, servers,
HW, SW, servers, software defined,
services, archive, backup/BC/DR,
performance/capacity planning
Four time VMware vExpert
StorageIO.com
Author and Consultant
Syndicated columnist & blogger
StorageIOblog.com & StorageIO.TV
Introduction
Twitter @storageio | Facebook.com/storageio | Storageioblog.com | storageio.com/newsletter

3. Industry Trend: Common IT Challenges
Does this look and sound familiar?
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4. Industry Trend: The Big Picture
Taking a Step Back to have a better view of data protection
• In the data center everything’s not the same
• Resource constraints – people, time, budgets
• No such thing as an data recession
• People and data living longer & getting larger
• Changing data access life-cycles
• New technologies, tools and techniques
Topic and Technology
Domain Focus/Areas
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Tools, Techniques
Buzzwords/Trends
Issues
challenges
Business
opportunities
Alignment

5. Industry Trend: Need for Resiliency
Why do you need resiliency? Various threat risks
• Everything is not the same in the data center (aka Information Factory)
• Various threat risk scenarios that require protect, preserve and serve information
• Different types of applications with various data and business characteristics
• Expanding data footprint impact results in more overhead and complexity = costs
• Not all data and applications can be deduped, need more than one silver bullets
Acts of man, fire,
explosions,
accidental or
intentional
Acts of nature,
floods, hurricanes
or other incidents
Technology failure
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(hardware,
software, network,
electrical)
Virus or Deleted Data
Human error, file or
data corruption
Acts of man, fire,
explosions,
accidental or
intentional
Acts of nature,
floods, hurricanes
or other incidents
Technology failure
(hardware,
software, network,
electrical)
Virus or Deleted Data
Human error, file or
data corruption

6. Industry Trend: Expanding Data Footprint
Impact of expanding data footprint = overhead, complexity and cost
Source
Applications
Storage Space Time
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Expanding data footprint impact
ü Gets worse over time
ü Results in costly BC/DR
ü Problem is at the source
ü Solution is at the source
Down stream
Frequency
Retention
Versions

7. Industry Trend: Virtualization and SDDC
Different facets from consolidation to agility and flexibility
Windows and *nix
Physical Servers
VM
VM
VM
VM
VM
VM
VM
VM
Hypervisor
VM
VM
VM
VM
VM
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Failover
VM
VM
Hypervisor
Physical Server
Local Storage or SAN/NAS
VM
Standby
Hypervisor
Physical Server
Local Storage or SAN/NAS
Hypervisor
Focus on
Utilization / efficiency
Squeeze hardware
Focus on
Productivity / effectiveness
Agility / Flexibility / Resiliency
What’s your focus?

8. Industry Trend: The ABCDs of DFR
One approach, technology or techniques does not fit everything
Reducing your data footprint impact and overhead
• Archiving – Life Beyond Regulatory Compliance
• Backup modernization – More than swapping out tape for disk
• Cleanup (delete, find orphan data), Compression, consolidation
• Data Management and Dedupe – At the Source and Destination
• The “s”’s – Storage things that start with “s”
• Single Instance Storage (server/OS or storage based)
• Storage tiering, tiered storage and thin provisioning
• Storage protection (e.g. RAID, Erasure Codes/Forward Error Correction)
• Storage space saving snapshots and clones
• Network bandwidth optimization
• Pre-ship / pre-stage static data off-site or to the cloud
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9. Industry Trend: Scalability
One approach, technology or techniques does not fit everything
Meeting business demands and opportunities with flexibility
• Hybrid environments, organization, business and application needs
• Different facets of scaling:
– Scale-up – Vertical scaling = Faster resources (servers, storage, networks)
– Scale-out – Horizontal scaling = More resources
– Scale-down – Down size or right-size for SMB and ROBOs
– Scale with stability without compromise or increased complexity
§ Performance – Activity, productivity, transactions, IOPs, bandwidth, response time
§ Availability – Access, durable, RAS, HA, BC, DR, backup/restore, archive, security
§ Capacity – Space, ports and connectivity
§ Economics – Capital, Operating
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10. Industry Trend: The Hybrid Home-Run
One approach, technology or techniques does not fit everything
Hybrid Flexibility = What can your data infrastructure do for you?
• Hybrid environments, organization, business and application needs
– Different types of applications and characteristics
• Hybrid data protection
– Local and remote, primary site and ROBOs
• Hybrid clouds
– Adapt clouds to your needs and applications
• Hybrid storage systems with various storage
– Access including block SAN (iSCSI, FC) and files NAS (NFS, CIFS)
– Media and mediums (SSD, performance HDD, capacity HDD)
– DFR optimization / efficiency (compress, dedupe, thin provision)
– Storage works for you, vs. you working for the storage
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11. Putting IT together: Data Protection Storage
Enabling Flexible Scalable Resilient Data Infrastructures
NAS
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Application Focus
SLOa and SLAs
DFR, Archive
Compress
Clean-up
Dedupe
iSCSI & FC
SAN
NFS
CFS (SMB)
NAS
Replication
Snapshots

12. Putting IT together: The various pieces
Leveraging different techniques and technologies effectively
Application Focus
SLOa and SLAs
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Off-site Storage
or MSP or Cloud
Secondary
Site
Hourly
Daily
Weekly
Monthly
What to protect
When to protect
How often to protect
How long to retain
Frequency & Retention
Data Protection
Tool box
DFR, Archive
Compress
Clean-up
Dedupe
Primary
Site

13. Closing comments (for now…)
Where to learn more, next steps…
Prepare and plan for your journey
• Have a vision, strategy and plan (e.g. an itinerary and road map)
• Do more with what you have, boost productivity where needed
• You need insight into your costs which requires E2E metrics
• Evolve from DR to BC and BR to remove complexity and costs
• Reduce your data footprint impact (pack smartly for your journey)
• Modernize data protection including HA, BC, DR, Backup/Archive
Where to learn more
• www.Imation.com and www.Nexsan.com
• www.storageio.com (articles, videos & webcasts)
• www.storageioblog.com and twitter @storageio
• Feel free to call, IM, tweet, or email greg@storageio.com
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ISBN-13: 9781439851739

14. Thank You
Rethink Protecting Your Data in a Virtual World
Protect, Preserve and Serve Real Data and Storage
Compliments of
Imation / Nexsan
Presented by Greg Schulz, Founder & Sr. Advisory Analyst
The Server and StorageIO Group (StorageIO)
Author: Cloud and Virtual Data Storage Networking (CRC Press)
Greg@storageio.com | StorageIOblog.com | Facebook.com/StorageIO | @storageio
© Copyright © Copyright 2014 2014 Server Server and StorageIO and Group StorageIO All rights reserved. Group All www.rights storageio.reserved. com 14
www.storageio.com 14