Paid-for content in RBI

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John Thompson

Technology Business

Paid Content in RBI Karl Schneider Editorial Development Director RBI

RBI-UK - Where the money comes from Online Print Paid content Ads

Biggest paid-for online services Chemical/energy price reports & news HR guidance & resources Airline fleet data & air transport news Commercial property data & news

What sells? ,[object Object],[object Object],[object Object]

What makes people pay? ,[object Object],[object Object],[object Object],[object Object],– what will it do for me? – can I get cheaper/better? – do other people like me buy it? – was it worth it in the past?

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