1. François Nel

2. what’s on
the menu
today?

3. the alchemy of media business model innovation

4. Reciprocity Claude Lévi-Strauss took the idea that
collective consciousness is best
achieved through structures of
reciprocity and related systems of
exchange and proposed three
fundamental properties of the human
mind:
1) people follow rules;
2) reciprocity is the simplest way to
create social relationships;
3) a gift binds both giver and recipient
in continuing social relationship.
Source: Layton, 1997:76

5. Innovation Study 2012
World News media
* Formerly the World News Future & Change Study conducted as a
collaboration amongst WAN-IFRA, University of Central Lancashire,
Norwegian Business School

9. Price

10. paywalls
time time, attention, information, activity… money
Customers
free to pay per use fee for all
metered by
all time or quantity
(upfront) e.g. content &
Reciprocity
iTunes, Oystercard activity
free to
free to “freemium”, i.e. fee for certain some
some content, services & activities
Company
free loss leaders fee
price © François Nel

11. • Demand
• Cost
• Competition
Price
• Mark-up chain in channels
• Price of other products in the line
• Pricing objectives
• Price flexibility
• Discounts and allowances
• Geographic pricing items
• Legal environment

14. - 4.63
+58.89%
1,876,618 4,838,140 (84,172,568) 16,871 like this
1,911 talking about this
Annual Report 2011: DMGT annual report shows national media profit of £75.8
before interest, taxes and amortization in the 2nd week of October 2011
Source: http://www.guardian.co.uk/media/2012/jan/26/newspaper-websites-abce
*Facebook visits on 01/02/2012

15. - 14.10% year on year
+ 31.45%
4 million +
230108 2,937,070 *278,580 like this
16,574 talking about this
Annual Report 2011: The continuing GMG businesses made an operating loss before
exceptional items of £54.5million in the year (2010 loss £53.9 million). The increase
in loss of £0.6million year-on-year largely reflects a reduction in overall revenues of
£24.9 million offset by cost savings amounting to £24.3million.
Source: http://www.guardian.co.uk/media/2012/jan/26/newspaper-websites-abce
*Facebook visits on 01/02/2012

16. Digital channels are Digital channels
substitutes for the supplement the papers
papers
It’s the App you’ve all been waiting for… FREE for 60
days
Now you need NEVER be without your
favourite website again
You can get the MailOnline app on your iPhone or
iPod Touch and put it in your pocket to take
wherever you go. Our brilliant app is everything
you’d expect from Britain’s biggest newspaper
website.
Cannibalisation Complementary

17. 4 million +
*278,580 like this
16,871 like this
16,574 talking about this
1,911 talking about this

20. 4 million + w/ 1m hits per day
278,580 like this 16,871 like this
16,574 talking about this 1,911 talking about this

21. INFRASTRUCTURE OFFER CUSTOMER
PARTNER CUSTOMER
NETWORK RELATIONSHIP
CORE VALUE TARGET
CAPABILITIES PROPOSITION CUSTOMER
VALUE DISTRIBUTION
CONFIGURATION CHANNEL
COST FINANCE REVENUE
STRUCTURE STREAMS
a business model describes the value an organization offers to
various customers and portrays the capabilities and partners
required for creating, marketing, and delivering this value and
relationship capital with the goal of generating profitable and
sustainable revenue streams

22. Thank you
François Nel
@francoisnel
www.ukjournalism.org/jleader
www.uclan.ac.uk/made
Digitaleditorsnetwork.blogspot.cm