Presentation by Jenny Simpson at the Social Media International Search Summit hosted by www.webcertain.com : The Opportunities and Threats of Marketing through Twitter. A look at marketing campaign strategies for micro-blogging and social networking sites

1. The Opportunities and Threats of Marketing through Twitter Jenny Simpson WebCertain Global Ltd @jennysimpson International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

2. Twitter basics International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

3. Twitter uses

4. The in thing with the in crowd International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

5. Fashions change… International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

6. Opportunity: Growth International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

7. Threat: Leaking… International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

8. Opportunity: Simplicity Easy to use Cheap Instant set-up Quick to use / post content International Lots of applications International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

9. Threat: Not that simple! Easy to make mistakes Cliquey jargon Interface is not multilingual Investment in preparation time is necessary Too many applications to choose from International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

10. Opportunity: Speed International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

12. Threat: The right route? International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

13. Opportunity: Networking Follow people - Be followed International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

14. Threat: Network quality? Follow people - Be followed International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

15. Opportunity: Conversations Request help Share information Share opinions Promote International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

16. Who are you representing? International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

17. Threat: Tone of voice International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

18. Opportunity: Search International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson The search box is now prominently featured on Twitter This is the way for Twitter to go MAINSTREAM Twitter will gain users who want live search results, but are not interested in networking Search results on Twitter are very different to Google’s – this is an advantage to marketers and to searchers. More ways to get your message across…

19. Opportunity: Search International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson Treat Twitter like any other search engine Manage your keyword prominence Results=Time tweeted + Relevance Regular tweets required

20. Threat: Tracking International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson With all these real time data updates, how can you possibly track your visibility? Tweetdeck www.icerocket.com http://addictomatic.com,

21. Opportunity: Search International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson Twitter profiles are being indexed in search engines

22. Threat: Search International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson Twitter profiles being indexed in search engines! Think about what is being cached!

23. Twitter investment International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson Be honest Be helpful Be knowledgeable Be interesting Use SEO techniques for keyword use and tracking Spend time on research and campaign set up

24. Is Twitter worth it? International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson YES, we are seeing Twitter generating enquiries, visits and sales – and its impact is growing all the time…

25. Thank you, any questions? International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson http://www.twitter.com@jennysimpson [email_address]