Bobby Dodd, principal of New Lexington High School, discusses the importance of communication using various media to engage with parents, students, and the community. He emphasizes using social media like Twitter and Facebook to share what is happening at the school, market programs and successes, and engage in professional development conversations. Dodd also encourages utilizing tools outside traditional forms like newsletters, websites, and text messaging to ensure all stakeholders can easily access school information and updates. The goal is to effectively communicate the school's message and story in order to engage the community.

1. Communicate Using Media
Bobby Dodd
New Lexington High School
Principal
Twitter: @bobby__dodd
#2014CFS

2. Communication is Key
 Bobby Dodd, Prinicipal, New Lexington High School
 Future Principal of Gahanna Lincoln High School in 2014-15.
 1:1 school using iPads, Appalachia Ohio, 45% Economically
Disadvantaged.
 Everyone (parents, community members, students, other school districts,
etc.) wants to know what you are doing, how you are doing it, and why
you are doing things that way.
 And EVERYONE wants to know NOW, so we need alternative forms of
communication
 And don’t forget about Marketing.
#2014cfsdodd

3. 4 C’s to Lead
 Communication is embedded into my 4 C’s.
 Connect (PLN)
 Confidence (Utilize your new found
knowledge)
 Collaborate (work with and learn with others)
 Create (Just Do It!)
#2014cfsdodd

4. #2014cfsdodd

5. Utilize the Media Available
 You have to use Social Media. Period!
 Utilize for Professional Development
 Chats (#2014cfsdodd), follow Teachers & Admins,
 Marketing your brand
 http://tackk.com/ltenhz for instructional videos
#2014cfsdodd

6. Tell Your Story So Everyone
Can Hear It
 Share to connect & grow with others.
 Discuss different topics like what makes good prof dev
 Make sure website is updated
#2014cfsdodd

7. Use What They Use
 Use resources that stakeholders use (text, FB)
 Have the entire staff utilize Remind101
 Use resource that gives parents choices (email, text,
phone)
#2014cfsdodd

8. Utilize tools that are outside of
the norm
• Communicate what is happening at school
• Focus on instructional methods
• Don’t make excuses why you can’t do it
(tools, time)
#2014cfsdodd

9. Utilize tools that are outside of
the norm
• Use different types of medium that may stick
with some
• Try something like QR Codes to market your
message
#2014cfsdodd

10. Old School Media
 Newspapers
 Contact your local newspaper
 Write your own articles & take your own pictures
 Newsletters
 If you get positive results, keep using them
 Post newsletters on school website
 Market your product!
#2014cfsdodd

11. Market Yourself
 May come a point in your career where you need to
market yourself.
 Utilize resources discussed to do this
 Blogs
 Twitter
 Pinterest
 Instagram
 Great way to gather evidence for OTES & OPES
 Trust me, people notice Social Media
#2014cfsdodd

12. Communicate Your Message
 Communicate your message because you don’t want
anyone else doing it for you.
 “Marketing use to be about advertising. Today, marketing is
about engaging with your tribe and delivering services with
stories that spread.” - Seth Godin
 Check in with the chat?
 Questions?
 Remember to access my Tackk for videos & resources
 Connect with Me
#2014cfsdodd