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Delivering Digital Customer Experience
1.
DELIVERING DIGITAL CUSTOMER EXPERIENCE
2.
THE OLD TIMES? REMEMBER Circa 1472. Monte dei
Paschi Bank. The famous and the oldest bank of the world in Italy.
3.
HAS EXISTED FOR Centuries. BANKING
4.
STRONG FOUNDATIONS. WITH
5.
© shutterstock:lumokajlinioj BUILDINGS remain… WHILE HOWEVER…
6.
HAS UNDERGONE transformation… BANKING
7.
From…
8.
..to…
9.
..to…
10.
..to…
11.
..to…
12.
DIGITAL has taken over!
13.
BUT, ARE YOU DELIVERING Customer Experience?
14.
MEET Sarah. A Millenial.
15.
SHE NEEDS HOME
LOAN She Contacts You Online.
16.
SHE EXPECTS A CAKEWALK.
17.
BUT, NOTHING HAPPENS…
18.
SHE SWITCHES.
19.
30 MINS… WHAT SHOULD TAKE TAKES DAYS!!
20.
NAME, AGAIN? BTW, WHAT
WAS HER
21.
TO REMEMBER HER! SARAH,
EXPECTS YOU
22.
YES. RETAIL MORTGAGE LOAN
IN 30 MINS. AND, DID WE JUST SAY 30 MINS!?
23.
PIECES OF THE PUZZLE
24.
LIE UNDER THE HOOD
25.
SARAH EXPLORES. DROPS HINTS ON FACEBOOK.
26.
1. DIGITAL SENSING ! Tap Customer
Sentiment ! Context Analysis ! Automated contextual Response
27.
28.
2. PROACTIVE ENGAGEMENT ! Lending Process
Kick-off. ! Customized Offers. ! Customer Data Integration.
29.
Hello Sarah! Options for
you based on your account history. Select one or Talk to us!
30.
3. LOAN INITIATION ! Straight-through Processing !
Document Capture ! Image-assisted Data Entry
31.
SARAH COMPLETES THE APPLICATION ON MOBILE
32.
4. CREDIT AND ELIGIBILITY CHECK !
Straight-through Processing ! Automated Business Rules ! Web-services based Integration
33.
5. DOCUMENT VERIFICATION ! Integrated DMS
for Fast Retrieval ! Automated Doctype Detection ! Image Processing & Enhancements
34.
SARAH RECEIVES REAL-TIME STATUS.
35.
6. LOAN PROCESSING ! STP /
Automated Loan Booking ! Auto-generation of Loan Documents ! Automated Business Rules & Policies
36.
SARAH RECEIVES CONFIRMATION & WELCOME DOCKET. IN 30
MINS!
37.
7. LOAN DISBURSEMENT ! STP /
Auto Credit & Funds Clearance ! Robotic Process Automation ! End-to-end Process Orchestration
38.
SARAH RECEIVES FUNDS IN THE ACCOUNT.
39.
…IT WAS ALWAYS SO SIMPLE! IF
ONLY…
40.
IN REAL WORLD,
MURPHY STRIKES… …OFTEN.
41.
SARAH INITIATES APPLICATION ON TABLET
42.
But, She gets distracted…
43.
! CROSS-CHANNEL ! Sign-up without
documentation ! Omni-Channel Loan Application Initiation ! Cross-Channel Loan Application & Servicing
44.
Sarah initiates on
tablet, fills out details on laptop, completes it on mobile.
45.
Multi Channel. Multi
Form. Multi Mode. Digital = The Power of device CIRCLE OF ENGAGEMENT
46.
SARAH HAS A GOOD
CREDIT SCORE. BUT, HER PROPERTY IS NOT REGISTERED.
47.
! CASE MANAGEMENT ! Case
Folder ! Knowledge Worker Participation ! Ad-hoc Exception Handling
48.
SARAH IS CONSULTED THROUGH THE PROCESS.
49.
LEGACY STRIKES. SILOS OF SYSTEMS NOT READY
FOR INTEGRATION. THEN
50.
! ROBOTIC PROCESS AUTOMATION ! Automated
scripts for Routine Tasks ! Automated Data entry ! Assisted Task Execution
51.
ROBOTIC PROCESS AUTOMATION MOVES THE PROCESS ALONG.
52.
SARAH FEELS SERVED. SHE IS
A HAPPY CUSTOMER.
53.
WHAT’S THE SECRET SAUCE?
54.
NEED TO COME TOGETHER… THE INGREDIENTS
55.
ORCHESTRATES END-TO-END LENDING PROCESS… PROCESS AUTOMATION !!!!!!
56.
ENABLES OMNICHANNEL AND CROSSCHANNEL INITIATION… MOBILITY FRAMEWORK !!!!!!
57.
ENABLES CUSTOMER CONTEXT &
SEAMLESS AUTOMATION… CONTENT MANAGEMENT !!!!!!
58.
BUSINESS RULES !!!!!! ENABLES STRAIGHT-THROUGH AUTOMATION AND FLEXIBILITY
59.
AUTOMATES THE MUNDANE AND
FREES UP WORKFORCE. ROBOTIC PROCESS AUTOMATION !!!!!!
60.
CASE MANAGEMENT !!!!!! HANDLES THE UNFORESEEN
AND ENABLES EFFECTIVE DECISIONS
61.
SARAH IS MORE THAN
A CUSTOMER. SHE IS YOUR ADVOCATE!
62.
DELIVERING DIGITAL CUSTOMER EXPERIENCE
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