Presentation of the PlaceChallenge project, Winner of the NEVC Semi-Finals in Warsaw

3. Where is the problem?

4. People do not feel
differences


5. Motivation, engaging and
integration of people

6. Market…

9. 64 million monthly active uniques
Universal appeal

10. The power of fun

11. Execution…

12. UnLock City

13. Teambuilding

14. Lopoly

15. RunAway

16. Tail

17. Shape

18. where is the money?

19. Money
•
•
•
Money
B2C
B2B
B2B2C

20. Team

21. Marcin Borecki
Jakub Kadziela
We know each other about 5 years, from dorm room.
3 year corp experience
4 year corp experience

22. What we are looking for?
•
•
•

23. All what you’ve seen was
PlaceChallenge
Thank you!
If you want to
talk please
search this guy.

24. Problem
Acquiring and engaging
customers is a key aspect
faced by today's retail
brands.
We’ve got lot of products in
the same kinds (etc. Cola,
Pepsi, Dr Pepper).
People buy history behind
the brand not product itself.
Motivation and integration
could be increase by
creating better relations
between people each other,
people and companies.
Solution
Engaging people with
extraordinary scenarios thru
their cities, venues…
Build company’s brand
history with fun challenges
and fun in race for prizes.
Motivate and integrate with
solving challenges in group,
running around the area.
Unique Proposition
Wizard for small companies
(people) for creating
location-based games.
Creating location-based
games (strategy, guides with
missions, Olympics sports
etc.).
Creating location-based
games for Human Resources
divisions (available
subscription for wizard for
them)
Unfair Advantage
CEO was part of designers for the
games for local scout groups about 3
years.
Team know each other for 5 years.
4 years of experience with building
project with high scalability.
Customer Segments
B2B2C - Creating
campaigns and events for
various brands (scalable
to wide range of
countries with the same
campaign for particular
company).
B2C - Creating own games
with premium systems
(e.g.War of Warcraft in
the real world).
B2B - Wizard (SaaS) for
HR Divisions.
Key Metrics
Make agreement with
international brand for
campaign.
Interest people our own
produced location-based
games.
Get 40% of TOP 100
Companies for HR Project.
Channels
Direct sell
(B2B, B2B2C),
Conferences
(B2B, B2B2C),
Market Places,
App Store
(B2C)
Cost structure
Development, Marketing and Sell
Infrastructure
Office
Conferences (for game makers, for agencies)
About 10 000 - 18 000 $ per month (first stage)
Revenue Streams
B2B2C – 50% (Custom development, Hosting, Support).
B2C – 30% (Free download - paid items, Subscription for creators).
B2B – 20% (HR Subscription, one-time games).