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Business Leaders’ Briefing
Sub Title – Arial Bold (24pt)



Imagery area:
23.6cm wide x 9cm high




18 April 2012
Jamie Martin
Chair, NewcastleGateshead Initiative



Imagery area:
23.6cm wide x 9cm high
Raoul Lemmerling
General Manager, Newcastle Gateshead Marriott Hotel MetroCentre




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23.6cm wide x 9cm high
Jane Robinson
Chief Executive, Gateshead Council



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23.6cm wide x 9cm high
Jeremy Middleton
North East LEP Board Member



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23.6cm wide x 9cm high
Andrew Lewis
Director of Policy, Strategy & Communication, Newcastle City Council
Sarah Stewart
Chief Executive, NewcastleGateshead Initiative



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23.6cm wide x 9cm high
New partners
Business Winning & Inward Investment Marketing



     “... NewcastleGateshead Initiative to lead on the
     activity of attracting new businesses – building on
       their successful track record in marketing and
    promoting NewcastleGateshead for over 10 years”
Need for Business Winning System
• Closure of One North East
• UKTI has no regional targets
• PA Consulting not developing regional propositions
• LEP resources are limited
• Other major cities have resources and clear propositions
• Regional unitary authorities have clear interface
• NewcastleGateshead offer is poorly understood
A Business Winning System
                   • Define & articulate offer for
                     inward investors
                   • Identify and proactively
                     target specific sectors/firms
                   • Effectively manage major
                     enquiries
                   • Develop long term
                     relationships with investors
Targeting specific sectors/companies
•   Marine & offshore
•   Other low carbon sectors
•   Health sciences
•   Tourism & leisure
•   Retail
•   Cultural & creative
•   Education
•   Business & professional services
•   Development & construction
Role of the Business Winning Team
• Small team led by Inward
  Investment Director
• Working in partnership with
  NewcastleGateshead Initiative
• Central hub for coordinating
  inward investment activity
• “Front door” for enquiries
• Build collaborative partnerships
Current activities

• Appointment of Director and Team
• Research and information gathering
• Developing website
• Partnerships with key influencers
• Identifying additional funding sources
Working in partnership
• UKTI                      • Northern Design Centre
• PA Consulting             • NE1
• North Eastern LEP         • NAREC/CELS
• BIS Local                 • NECC/CBI/FSB/EEF
• Universities & colleges   • Business Parks
• NHS Trust                 • Developers
• Newcastle Science City    • Professional services firms
Strengthening the inward investment offer
• Act as advocates
• Access to contacts
• Sector based expertise
• Support bid teams
• Business partners
• Landlords
• Supply chains
Business leaders' briefing 18 april 2012 newcastle gateshead initiative

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Business leaders' briefing 18 april 2012 newcastle gateshead initiative

  • 1. Business Leaders’ Briefing Sub Title – Arial Bold (24pt) Imagery area: 23.6cm wide x 9cm high 18 April 2012
  • 2. Jamie Martin Chair, NewcastleGateshead Initiative Imagery area: 23.6cm wide x 9cm high
  • 3. Raoul Lemmerling General Manager, Newcastle Gateshead Marriott Hotel MetroCentre Imagery area: 23.6cm wide x 9cm high
  • 4. Jane Robinson Chief Executive, Gateshead Council Imagery area: 23.6cm wide x 9cm high
  • 5. Jeremy Middleton North East LEP Board Member Imagery area: 23.6cm wide x 9cm high
  • 6. Andrew Lewis Director of Policy, Strategy & Communication, Newcastle City Council
  • 7. Sarah Stewart Chief Executive, NewcastleGateshead Initiative Imagery area: 23.6cm wide x 9cm high
  • 9. Business Winning & Inward Investment Marketing “... NewcastleGateshead Initiative to lead on the activity of attracting new businesses – building on their successful track record in marketing and promoting NewcastleGateshead for over 10 years”
  • 10. Need for Business Winning System • Closure of One North East • UKTI has no regional targets • PA Consulting not developing regional propositions • LEP resources are limited • Other major cities have resources and clear propositions • Regional unitary authorities have clear interface • NewcastleGateshead offer is poorly understood
  • 11. A Business Winning System • Define & articulate offer for inward investors • Identify and proactively target specific sectors/firms • Effectively manage major enquiries • Develop long term relationships with investors
  • 12. Targeting specific sectors/companies • Marine & offshore • Other low carbon sectors • Health sciences • Tourism & leisure • Retail • Cultural & creative • Education • Business & professional services • Development & construction
  • 13. Role of the Business Winning Team • Small team led by Inward Investment Director • Working in partnership with NewcastleGateshead Initiative • Central hub for coordinating inward investment activity • “Front door” for enquiries • Build collaborative partnerships
  • 14. Current activities • Appointment of Director and Team • Research and information gathering • Developing website • Partnerships with key influencers • Identifying additional funding sources
  • 15. Working in partnership • UKTI • Northern Design Centre • PA Consulting • NE1 • North Eastern LEP • NAREC/CELS • BIS Local • NECC/CBI/FSB/EEF • Universities & colleges • Business Parks • NHS Trust • Developers • Newcastle Science City • Professional services firms
  • 16. Strengthening the inward investment offer • Act as advocates • Access to contacts • Sector based expertise • Support bid teams • Business partners • Landlords • Supply chains