9. Business Winning & Inward Investment Marketing
“... NewcastleGateshead Initiative to lead on the
activity of attracting new businesses – building on
their successful track record in marketing and
promoting NewcastleGateshead for over 10 years”
10. Need for Business Winning System
• Closure of One North East
• UKTI has no regional targets
• PA Consulting not developing regional propositions
• LEP resources are limited
• Other major cities have resources and clear propositions
• Regional unitary authorities have clear interface
• NewcastleGateshead offer is poorly understood
11. A Business Winning System
• Define & articulate offer for
inward investors
• Identify and proactively
target specific sectors/firms
• Effectively manage major
enquiries
• Develop long term
relationships with investors
12. Targeting specific sectors/companies
• Marine & offshore
• Other low carbon sectors
• Health sciences
• Tourism & leisure
• Retail
• Cultural & creative
• Education
• Business & professional services
• Development & construction
13. Role of the Business Winning Team
• Small team led by Inward
Investment Director
• Working in partnership with
NewcastleGateshead Initiative
• Central hub for coordinating
inward investment activity
• “Front door” for enquiries
• Build collaborative partnerships
14. Current activities
• Appointment of Director and Team
• Research and information gathering
• Developing website
• Partnerships with key influencers
• Identifying additional funding sources
15. Working in partnership
• UKTI • Northern Design Centre
• PA Consulting • NE1
• North Eastern LEP • NAREC/CELS
• BIS Local • NECC/CBI/FSB/EEF
• Universities & colleges • Business Parks
• NHS Trust • Developers
• Newcastle Science City • Professional services firms
16. Strengthening the inward investment offer
• Act as advocates
• Access to contacts
• Sector based expertise
• Support bid teams
• Business partners
• Landlords
• Supply chains