by prof. Derrick de Kerckhove (University of Toronto), presented at New Media Days, Katowice 2008, www.dninowychmediow.pl

1. Brainframes of the new economy Derrick de Kerckhove [email_address] Katowice 21st November 2008

2. Brainframes from the oral to the electric age

3. Technology and generations

4. The next medium, whatever it is- it may be the extension of conciousness- will include television as it's content, not as it's environment, and will transform television into an art form. A computer as a research and communication instrument could enhance retrieval, obsolesce mass library organization, retrieve the individuals encyclopedic function and flip into a private line to speedily tailored data of a saleable kind ( Marshall McLuhan 1962 ).

6. From Atoms to Bits ( Nicholas Negroponte ) Being Digital: In the information and entertainment industries, bits and atoms often are confused. Is the publisher of a book in the information delivery business (bits) or in the manufacturing business (atoms)? The historical answer is both, but that will change rapidly as information appliances become more ubiquitous and user-friendly. Right now it is hard to compete with the qualities of a printed book.

7. W. Brian Arthur

8. W. Brian Arthur

11. From Kevin Kelly to Peter Gloor Specifically, to reap the benefits of swarm innovation, companies must (1) gain power by giving it away, (2) share with the swarm and (3) concentrate on the swarm, not on making money.

13. The Long Tail Theory

14. A single Body of data

15. Ubidistribution of everybody

16. The Era of the tag The soul of the internet is the tag It is only emerging to consciouness now All messages on the Internet are divided into “packets”, series of 01 with a protocol to address and order it for reconstruction at the other end of the conversation Every packet on the Internet has its own unique tag and that allows it to find its destination with absolute precision instantly

17. Tags and devices Rfid (Radio Frequency Identification Device) Rfid is an automatic method, relying on storing and remotely retrieving data using devices “Rfid-tag” or transponders. Rfid-tag is an object that can be applied to or incorporated into a product, or person for the purpose of identification using radiowaves. Antenna Rfid-tag Database

18. Rfid - Tag Pets Office Sanity Stores Home Vehicles I.D. Public Transportation

19. The Intelligence is in the Connections Connections between people Connections between Information Email Social Networking Groupware Javascript Weblogs Databases File Systems HTTP Keyword Search USENET Wikis Websites Directory Portals 2010 - 2020 Web 1.0 2000 - 2010 1990 - 2000 PC Era 1980 - 1990 RSS Widgets PC’s 2020 - 2030 Office 2.0 XML RDF SPARQL AJAX FTP IRC SOAP Mashups File Servers Social Media Sharing Lightweight Collaboration ATOM Web 3.0 Web 4.0 Semantic Search Semantic Databases Distributed Search Intelligent personal agents Java SaaS Web 2.0 Flash OWL HTML SGML SQL Gopher P2P The Web The PC Windows MacOS SWRL OpenID BBS MMO’s VR Semantic Web Intelligent Web The Internet Social Web Web OS

23. i-pertinence

24. From “Spimes” to “Everyware”

26. Near Field Communications (NFC)

27. Adam Greenfield

28. The answer to ubimedia: “the cloak of data invisibility” (Usman Haque)

29. Commercial examples of Tag Power The Digg community published the decrypt-code of the new HD DVD and Digg gave up trying to stop the users. The web community decided to keep it public. Facebook released API and the users began to create thousands of new applications that can integrate together social networking as well. Technorati became one of the biggest comunities where social tagging shows exactly what blogosphere is about.

32. Business and integration Marketing studies “ Everyware” The User always has an updated profile (autoprofile). Data-mining gives meaning to the abundance of data. The firms hit a precise target, optimize the strengths and improves services/products. The technology is hidden behind the common objects. The objects talk among each other. Integration systems.

33. The Big Opportunity… Better search More targeted ads Smarter collaboration Deeper integration Richer content Better personalization The social graph just connects people People Groups The semantic graph connects everything… Emails Companies Products Services Web Pages Multimedia Documents Events Projects Activities Interests Places

37. In any problem whatever, one in a million would see no problem. The real problem is how do you reach this person who has the answer (1974)

39. The Long Tail dissected

40. Craigslist

41. Technorati

43. From Knowledge Management to Social Network Enablement (Dave Pollard) I People-to-people People-to-knowledge Critical Connection Expertise finder, Weblog auto-publishing tool, Social software (described below) Search engines, Community of Practice and collaboration tools Key Knowledge Tools Decentralized, personal weblogs (mostly) Large, centralized repositories Where Knowledge Resides Qualify & Proxy: Use individuals' knowledge to qualify them as appropriate experts to converse with, and as a surrogate for that individual when they are not available for conversation Re-use: Find & tailor appropriate knowledge from central repositories Knowledge Use Strategy Publish your filing cabinet Submit what you know Knowledge Creation Strategy Social Network Enablement Knowledge Management

44. 43 things

45. 43 things

46. GoldCorp

47. Sellaband.com

48. In the electric age, we wear all mankind as our skin

49. Second Life

50. One person with one great idea is the fuel that powers the new economy. That person may be an evangelist for change inside a vast, global corporation, the leader of a high-energy startup, or the sole creator of a Web site that attracts millions of visitors. Never before in the history of business has each person mattered more -- as a talented performer, as a leader in an organization, as a consumer in the market, as a creator in the world of enterprise. (Jochai Benkler)