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Building Genuine Relationships

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Building Genuine Relationships

  1. 1. Building Genuine Relationships Online and Offline Neville Hobson, ABC www.nevillehobson.com May 28, 2009
  2. 2. http://www.onlinemeetingrooms.com/
  3. 3. http://www.flickr.com/photos/thomashawk/27864488/
  4. 4. http://www.flickr.com/photos/sayan51/3233670215/
  5. 5. http://www.flickr.com/photos/beltzner/2462056298/
  6. 6. http://www.flickr.com/photos/npv3605/3213338284/
  7. 7. http://www.edelman.com/trust/2009/
  8. 8. Consumers, citizens and employees have changed.  We don’t trust “corporate-speak”  We fast-forward our PVRs through the interruptions  We pull content that interests us  We create our own content, original and mashups  We pay close attention to (and are influenced by) word of mouth
  9. 9. http://theconversationprism.com/
  10. 10. Then Now Cradle to grave Portfolio career Loyalty Transactional relationship Dependence Independence Employees as human resources Creative talent on loan Employees Citizens Big companies / institutions My own group / company Command and control, paternalism Inclusivity based on mutual respect CEO = God CEO = Guide I left the company I left my boss Local community Workplace communities http://www.enterprise2dot0.com/
  11. 11. 1. Channels have Imperatives: fragmented  You must reach the 2. Trust is critical new influencers 3. Social media have  Transparency is arrived required 4. The customer is in  Engage in the control (kind of) conversation or fail 5. Content creation and to communicate distribution have been democratized
  12. 12. 1.Listen 2.Learn 3.Engage
  13. 13. Transparency Timeliness Truthfulness Trust
  14. 14. Building Genuine Relationships Online and Offline Neville Hobson, ABC www.nevillehobson.com May 28, 2009

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