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Neuromarketing: Journey The emotional gold mine

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Neuromarketing: Journey The emotional gold mine

  1. 2. <ul><li>http://btoone.com: </li></ul><ul><li>A brief journey into the emotional paradigm </li></ul>
  2. 3. <ul><li>The major motivational circuit of our actions is the quest for pleasure and satisfaction. Neuromarketing: psyho-analyzing our cerebral activity, understanding the results from the sphere of emotions, sensations and rational and translating them into ethical and valuable marketing guidelines. </li></ul>
  3. 4. <ul><li>NEUROMARKETING EMPHASIZES ON: </li></ul><ul><li>Psycho-graphic layer processing : consumers attitudinal /emotional and behavioral morphogenesis. It’s about the applied generational sciences and understanding the defining behavior in the new paradigm shift. </li></ul>
  4. 5. <ul><li>http://btoone.com </li></ul>
  5. 8. <ul><li>Marketing and environmental stimuli enter the consumer’s consciousness [and/or subconsciousness]. </li></ul>
  6. 11. <ul><li>http://btoone.com </li></ul>
  7. 12. <ul><li>THE RETINAL IMAGERY </li></ul>
  8. 19. <ul><li>http://btoone.com </li></ul>
  9. 20. <ul><li>THE L.T.M. </li></ul><ul><li>LONG TERM MEMORY </li></ul>
  10. 27. Breathe a NEW LIFE into your profits
  11. 28. <ul><li>Percentage of consumers that believe companies are telling the truth in their advertising plunged deeper to 7% - Forrester </li></ul>
  12. 29. <ul><li>Discover the new paradigm shift? </li></ul>
  13. 30. <ul><li>http://btoone.com </li></ul>
  14. 31. <ul><li>We’re all made of the same code </li></ul>
  15. 32. <ul><li>The NEW paradigm: Advertising Take 2 PERMISSION . RELEVANCE . VALUE . REWARDS . TRUST : THE OPEN - CLOSED CHALLENGE </li></ul><ul><li>  </li></ul>
  16. 33. Today’s consumers don’t see your ad They feel your ad Emotion to a faults is always blind , lawless, unconfined, and breaks all chains verbal seduction.
  17. 34. <ul><li>Emotional responses to commercial messages [ below the level of conscious awareness ] ... </li></ul>
  18. 35. <ul><li>can be successfully monitored in real time and analyzed with sufficient depth and accuracy to provide an invaluable window on their [consumers‘] inner decision making process. </li></ul>
  19. 36. Packaging
  20. 38. Which of the packaging earned their attention ?
  21. 40. Advertising_ Look at t he next ad …
  22. 42. <ul><li>Do you know what they‘re looking at? The “mental workspace” is ruled by relevance </li></ul>
  23. 44. <ul><li>Running this ad for 8 consecutive weeks not having a clue: </li></ul><ul><li>What they’re seeing </li></ul><ul><li>what’s stimulating or not their attention. </li></ul><ul><li>The losses you running, </li></ul>Imagine…
  24. 46. <ul><li>Information held in the three separate modules is not consciously perceived, and thus cannot be used, until it is integrated in the “ mental workspace ,” a specialized brain network that is central to complex cognition : Knowledge, Experience, and Emotion </li></ul>
  25. 47. <ul><li>The cognitive ad… </li></ul>
  26. 49. <ul><li>knowing the response prior to publishing the ad - </li></ul>Now Imagine…
  27. 51. <ul><li>http://btoone.com </li></ul>
  28. 52. <ul><li>Noticed the difference in the level of emotion with that of the previous ad ? </li></ul>
  29. 53. <ul><li>Introducing: COGNITIVE </li></ul><ul><li>RESPONSE MEASUREMENT </li></ul>
  30. 55. The next best alternative to QEEG: [ quantified electroencephalography]
  31. 56. <ul><li>Is your corporate logo credibility-based? Test your emotional level now </li></ul>
  32. 57. <ul><li>A salient [ neuroscientific term: relevance ] </li></ul><ul><li>simulation of the human attention and calibrated emotional response level A robotic/scientific research and its physiologic / neurologic relation to humans </li></ul>
  33. 58. <ul><li>Which one passed the credibility and emotional metric test? </li></ul>
  34. 62. <ul><li>knowing in advance the engaging factors </li></ul>Imagine…
  35. 63. <ul><li>Have you tested your Website lately? </li></ul><ul><li>Is your logo credibility -based? </li></ul><ul><li>Does your ad speak to your audience? </li></ul><ul><li>Does your copy calibrate effectively? </li></ul><ul><li>Let us arm you the new success weaponry </li></ul>
  36. 64. <ul><li>Look forward to adding zeros to your bottom line. </li></ul>
  37. 65. <ul><li>http://btoone.com </li></ul>