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Lean UX - Tendências e Boas Práticas

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Palestra sobre Lean UX - Tendências e Boas Práticas, apresentada pelo Paulo Floriano, co-founder da Neue Labs.

Nesta apresentação Paulo Floriano explica o porque ser eficiente é ser lean: como diminuir o volume de trabalho, ser mais flexível, e mais eficaz ao validar uma hipótese.

Os slides fazem parte do Neue T, nosso encontro semanal de aprendizagem e socialização de conteúdos, que traz assuntos de dentro e fora das startups e que acontecem toda sexta-feira.

Você pode acompanhar o Neue T ao vivo, sempre às 17h30, pelo nosso canal no Livestream: http://bit.ly/livestreamneue

Todo material é livre para download, cópia e alteração

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Lean UX - Tendências e Boas Práticas

  1. 1. Olá, esta é a palestra sobre Lean User Experience Tendências e Boas Práticas Paulo Floriano neuelabs
  2. 2. Siga a gente neuelabs neuelabs neue-labsneuelabs.com
  3. 3. #nyc
  4. 4. #leanux14
  5. 5. #goknicks
  6. 6. #gonuts
  7. 7. Já houve um tempo em que ser lean não era cool.
  8. 8. “Sistematicamente desenvolver pessoas e continuamente melhorar processos para oferecer valor e crescimento, consumindo a menor quantidade de recursos possíveis.” John Shook, http://bit.ly/S2cgAD
  9. 9. Plan DoCheck Action
  10. 10. Build Measure Learn Ideas ProductData
  11. 11. learn overheard:
  12. 12. O melhor jeito de aprender é experimentar.
  13. 13. mvp
  14. 14. menor volume possível
  15. 15. menor volume de trabalho possível para testar sua hipótese
  16. 16. mvp ≠ landing page
  17. 17. custo de experimentação custo de atenção
  18. 18. Uma proposta de valor super legal Um call to action bem atrativo Uma explicação um pouco mais detalhada da proposta de valor Quem sabe um vídeo?
  19. 19. Concierge Wizard of Oz Vídeo Cold Calls Fake product Protótipos
  20. 20. Alistair Croll, http://slidesha.re/S2cuYs
  21. 21. Melissa Perri, http://slidesha.re/1fK1d4c
  22. 22. Melissa Perri, http://slidesha.re/1fK1d4c
  23. 23. Melissa Perri, http://slidesha.re/1fK1d4c
  24. 24. Melissa Perri, http://slidesha.re/1fK1d4c
  25. 25. Melissa Perri, http://slidesha.re/1fK1d4c
  26. 26. protótipos são legais, mas não validam efetivamente a proposta de valor de um produto
  27. 27. o que você quer aprender é que vai definir o tipo de experimento
  28. 28. quando você está no início, você quer saber se as pessoas querem o seu produto,
  29. 29. muito mais do que saber se ele é fácil de usar.
  30. 30. “run it like a consulting firm.”
  31. 31. tudo é desculpa para experimentar
  32. 32. des de que o esperimento seja feito do geito serto
  33. 33. Hipótese Solução (MVP) Mensuração Decisão Alistair Croll, http://slidesha.re/S2cuYs
  34. 34. Fotografias profissionais ajudam a vender Solução (MVP) Mensuração Decisão
  35. 35. hipótese baseada em instinto ou em dados reais?
  36. 36. Sem dados: apenas um chute Com dados: encontrar relação Esse anúncio chama a atenção O que as casas que tem a maior taxa de hospedagens possuem em comum? Vai ver é por causa das fotos Boas fotos Alistair Croll, http://slidesha.re/S2cuYs
  37. 37. Hipótese Solução (MVP) Mensuração Decisão
  38. 38. a métrica deve ser sempre o bottom line do produto
  39. 39. 25% a mais de cliques no teste a/b 0% a mais de conversão nos produtos Hipótese invalidada Melissa Perri, http://slidesha.re/1fK1d4c
  40. 40. desapega.
  41. 41. (investigador desapaixonado)
  42. 42. novos mvps John Shook, http://bit.ly/S2cgAD
  43. 43. Aprenda sempre.
  44. 44. Oferta mínima possível Protótipo mínimo possível Layout mínimo possível Código mínimo possível
  45. 45. Por fim, Lean é um framework, e não uma religão.
  46. 46. Lean Startup, Lean UX, Scrum, Agile, Design Thinking, Whatever.
  47. 47. Keep hacking.
  48. 48. paulo.floriano@neuelabs.com neuelabs.com Até breve. neuelabs

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